Crimson Marketing

NOVEMBER 1, 2013

The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing. Image: Courtesy of Epic Marketing Fails . So, should we text you now or later? BADMarketing. BADMarketing'

Marketing 100

Marketing 100

Crimson Marketing

OCTOBER 25, 2013

The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing. This sounds sanitary… #BADMarketing. Images: Courtesy of AdWeek. BADMarketing'

Marketing 100

Marketing 100

Crimson Marketing

OCTOBER 10, 2013

The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing. Anyone else see what we see? BADMarketing. Image: Courtesy of Society for Industrial and Applied Mathematics. BADMarketing'

Marketing 100

Marketing 100

Crimson Marketing

OCTOBER 4, 2013

The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing. In case you can’t tell, that’s Ashton Kutcher in “brown face”… #BADMarketing . Image: Courtesy of studentbeans.com. BADMarketing'

Marketing 100

Marketing 100

Crimson Marketing

SEPTEMBER 26, 2013

The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing. Talk about #BADMarketing (this has since been removed from all of Dr. Pepper’s official channels). . Image and Video: Courtesy of Matthew Powers . BADMarketing'

Marketing 100

Marketing Advertisements Advertising Video Marketing 100

Crimson Marketing

JANUARY 10, 2014

The post #BADMarketing presented by Crimson Marketing [Video] appeared first on. What about this isn’t painfully uncomfortable? BADMarketing. Video: Courtesy of Mashable. BADMarketing'

Video Marketing 100

Video Marketing Marketing 100

Crimson Marketing

JANUARY 24, 2014

The post #BADMarketing presented by Crimson Marketing [Video] appeared first on. Other times you get this, #BADMarketing. Does this ad do anything to entice you to purchase the Palm Pre? Video: Courtesy of SWITCHED/Palm. Image: Courtesy of Engadget. BADMarketing'

Video Marketing 100

Video Marketing Marketing Purchase Ads 100

Crimson Marketing

OCTOBER 4, 2013

There’s pretty much no reason ever for an actor to put on “brown face” If you need to cast an actor of a specific ethnic background, then hire actors of that decent. Unfortunately, this happened: In case you can’t tell, that’s Ashton Kutcher… #BADMarketing . Image: Courtesy of studentbeans.com. BADMarketing'

Marketing 100

Marketing 100

Crimson Marketing

SEPTEMBER 27, 2013

Pepper 10 is a low-calorie substitute to the original soda beverage. If you like carbonated beverages and want to watch your calories, this might be a good option for you. . But Dr. Pepper only wanted to target “manly men” who believe diet beverages are “girly.”

Advertisements 100

Advertisements Advertising Marketing Video Marketing 100

Crimson Marketing

SEPTEMBER 20, 2013

Good friendly competition is natural when companies make competing products. But sometimes things can go a little too far. As you all know, Apple recently announced the release of its two new iPhones. Here’s what Microsoft had to say: . Really awkward, folks… #BADMarketing. Video: Courtesy of OMGGhana.com . BADMarketing'

Paid Search Agency 100

Paid Search Agency Video Marketing Marketing Product 100

Crimson Marketing

SEPTEMBER 13, 2013

Abercrombie & Fitch (A&F) is known for their racy advertising and generally humorous, witty slogan designs for their T-shirts. But there’s more than a fine line between racy and racist: . A&F’s target market may be collegiates, but this didn’t sit well with Asian Americans across all generations.

Marketing Mix 100

Marketing Mix Marketing & Strategy Social Media Marketing 100

Crimson Marketing

SEPTEMBER 6, 2013

The Economist is one of the best publications for business news and international politics. But this direct mailer has left me speechless… Text: Text: Why should women read The Economist ? Accomplished influential people should read us. This is really some #BADMarketing.

Marketing Mix 100

Marketing Mix Marketing & Strategy Marketing Marketing Strategy 100

Crimson Marketing

AUGUST 30, 2013

Scribbling on your advertisement with what looks like Microsoft paint, will definitely get you hired these days: #BADMarketing . BADMarketing branding create brand how to use social media marketing target market social media communications what is market strategy'

Marketing & Strategy 100

Marketing & Strategy Social Media Marketing Social Marketing 100

Crimson Marketing

AUGUST 23, 2013

The Beatles are undeniably one of the most iconic rock bands of all time. They can pretty much do no wrong. . Well almost… This is their 1966 album cover affectionately titled “the Butcher Cover”: . To be fair, they did rerelease a new album cover.

Viral Marketing 100

Viral Marketing Marketing & Strategy Marketing Marketing Strategy 100

Crimson Marketing

JULY 29, 2013

Last week I mentioned how important it is to protect your brand. Even the largest of brands and companies aren’t always safe. . What would the world of fast food look like if McDonald’s really did take over? BADMarketing . Image: Courtesy of Marketing Tech . BADMarketing Bad Marketing branding marketing fail social media'

Paid Search Agency 100

Paid Search Agency Social Media Marketing Social Marketing 100

Crimson Marketing

JULY 12, 2013

This is what happens when you try to streamline your social media engagement strategy: #BADMarketing strikes again… . . BADMarketing Bad Marketing branding marketing fail social media'

Social Media 100

Social Media Marketing & Strategy Marketing Social Marketing 100

Crimson Marketing

JUNE 27, 2013

When Pepsi changed their old logo for Pepsi Max to a new one… … there was an unexpected parody that came forth: Is anyone else wondering how many people know that Pepsi Max is a diet beverage? BADMarketing . Images: Courtesy of Britannica and Wix Blog. BADMarketing Bad Marketing branding marketing fail social media viral marketing'

Viral Marketing 100

Viral Marketing Social Media Marketing Social Marketing 100

Crimson Marketing

JUNE 13, 2013

Are you craving a sandwich for lunch? The delicious delights of #BADMarketing . Video: Courtesy of Quizno’s Subs. BADMarketing Bad Marketing marketing concepts marketing message viral marketing YouTube b2b marketing'

Viral Marketing 100

Viral Marketing Youtube B2B Marketing Marketing 100

Crimson Marketing

JUNE 5, 2013

We’re hoping this was just a typo… What do you think? Another one bites the dust. BADMarketing. Image: Courtesy of Unicef. . BADMarketing Bad Marketing marketing fail marketing message'

Marketing 100

Marketing 100

Crimson Marketing

MAY 31, 2013

You might be asking yourself, “What the heck is #BADMarketing?” It’s fairly simple – its marketing gone very, very wrong. It’s so wrong, it needs no introduction. . Look for our #BADMarketing posts moving forward, and enjoy! . BAD Marketing #BADMarketing Bad Marketing marketing message'

Marketing 100

Marketing 100

Crimson Marketing

AUGUST 15, 2013

Celebrity endorsements and partnerships can create a lot of traction for your site, product, service, etc. But only when done right. .

Advertising Agencies 100

Advertising Agencies Network Marketing Social Media Marketing & Strategy 100

Crimson Marketing

OCTOBER 11, 2013

Anyone else see what we see? BADMarketing. Image: Courtesy of Society for Industrial and Applied Mathematics. BADMarketing'

Marketing 100

Marketing 100

Crimson Marketing

NOVEMBER 17, 2014

In this Moneyball for Marketing podcast, Pernille explains that social media will not only drive value for brands, but also influence the present business action brands need to take, based on feedback from the marketplace. Pernille explains why making that comparison is part of a smart social media strategy.

CMO 100

CMO Social Media Social Marketing Psychographics 100

Crimson Marketing

OCTOBER 24, 2013

You’re sitting in a stuffy meeting, trying desperately to pay attention to the presentation instead of running down your list of daily to-do’s. You’re mentally drilling down on item 7, when all of a sudden the presenter has your full attention! How can this be? You’re going to remember this forever.

Product 100

Product Marketing Management Buy Studies 100

Crimson Marketing

APRIL 16, 2015

. “Use microcontent (tips, stats, quotes) for social, then compile into blog posts, eBooks, newsletters, presentations. Conversely, break large content down into microcontent and repurpose: eBook to blog posts, videos to images, blog posts to presentations. Keep your content accountable for some level of performance.

Top of Funnel 100

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 100

Crimson Marketing

AUGUST 26, 2013

Content repurposing is where you take the raw material discussed earlier and present it in a different way. It could be a blog post, or a presentation, or an article, but it’s usually only one of those things, rather than all of them. Those visuals, along with the text of the blog post, can be turned into a presentation.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

OCTOBER 9, 2013

PowerPoint presentations. Live presentations. .” The best content for relationship building include: Blog posts. Guest blog posts. Email newsletters. Standard videos. Micro-videos (ie, Vine). Social media posts. White papers. But what can you expect in the future?

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

PowerPoint presentations. Live presentations. .” The best content for relationship building include: Blog posts. Guest blog posts. Email newsletters. Standard videos. Micro-videos (ie, Vine). Social media posts. White papers. But what can you expect in the future?

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

APRIL 26, 2013

Maintain a Consistent Presentation on Landing Pages. We recently came across these solid 7 tips for crafting your calls to action and making your social media marketing deliver more of the results you’re looking for: 1. Determine What You Want Prospects to Do. Create a Great Hook. Motivate Prospects to Act. Test to Maximize Results.

Social Media 100

Social Media Media Landing Pages Act-On 100

Crimson Marketing

FEBRUARY 11, 2015

The need to manage data, establish reliable attribution models and closely track indicators presents a shifting constellation of issues for marketers to contend with. Having the right marketing technology, processes and mentality is just the start.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 9, 2015

That presents a real challenge to those trying to use available information to understand what customers are saying about a brand’s products and services. According to Gartner, 80% of the world’s data is unstructured. It takes a unique mix of technology and technique to make sense of such unstructured data.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

FEBRUARY 19, 2015

Customer Data Cannot Be Presented Directly. “More accurately, it can be presented via a few visualizations such as a flow diagram, but these tend to be incomprehensible to all but domain experts. Social channels, paid search, and even most programmatic display is based on segment-level or attribute-level targeting at best.

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

Crimson Marketing

JUNE 4, 2015

This presents no small challenge to marketers, who now must consider user engagement across desktop, mobile and mobile app platforms, each with their own behavioral attributes. Google announced recently that mobile traffic has officially surpassed desktop traffic.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

JULY 10, 2014

If you ignore the opportunities presented by big data and marketing intelligence, you’re loosing out on millions of dollars in potential profit. Yet it’s projected that roughly 30% “of the thousands of pricing decisions companies make every year fail to deliver the best price” leading to a significant loss in revenue.

Pricing 100

Pricing Price Marketing Management Paid Search Agency 100

Crimson Marketing

DECEMBER 11, 2014

Then the same algorithms can find similar audiences on other websites and present the ads to them. .” “Advanced predictive analytics can now figure out what audiences have been most responsive to an ad. With enough data, and a good algorithm… [predictive marketing technology] can determine just which ads made a difference.”

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

OCTOBER 6, 2014

The new CMO must be a data science enthusiast and have “a passion for facts and measurement, the ability to discern the specific business opportunities that big data presents, and a clear vision of how to capture the opportunities and accelerate performance.

CMO 100

CMO Advertising Agencies Budget Programs Transparency 100

Crimson Marketing

NOVEMBER 18, 2013

“Every piece of content you create presents an opportunity to make meaningful contact with your target buyers and to get them to move through their buying journey. It includes “freelancers, industry influencers, and co-workers [who] support your efforts, as well as a virtual community of fans, followers, and subscribers.”

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100