ANNUITAS

SEPTEMBER 7, 2021

Once marketing and sales have agreed upon what information is important to collect, how they’re going to collect it, where it will be stored, and how the data will be presented, you’re ready to tackle Translating Online Behavior into Meaningful Conversation.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

ANNUITAS

OCTOBER 5, 2023

While a lot of what we saw at Dreamforce was “live” and either already readily available or becoming available this fall — the full seamlessly embedded, “everything working together” vision Salesforce presents at its marquee customer event is still a bit more “art of the possible” than everyday use case.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

OCTOBER 20, 2015

Maybe it is because I know a great deal about the event including which speakers are presenting, the session content, the venue, the event app (hugely important) and of course, the fun stuff too. Many B2B events have a great list of presenters, but how many are you honestly looking forward to hearing?

Personalization 100

Personalization B2B Sales Youtube Course 100

ANNUITAS

APRIL 19, 2022

Plus, getting into these underutilized channels presents a unique opportunity to build authenticity and transparency with your buyers in a more natural, informal environment. Because B2B marketers are notoriously slow to react to the changes in consumer behavior, the opportunity to get in on the ground floor remains for many channels.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

AUGUST 18, 2016

Sophisticated marketers have focused on account segmentation for years, however, today’s ABM as presented at #FlipMyFunnel is a way to target accounts across all aspects of marketing from content, data, leveraging MarTec and includes sales.

Account Based Marketing 100

Account Based Marketing Top of Funnel CMO ABM 100

ANNUITAS

MAY 17, 2016

The event also included presentations from Oracle Marketing Cloud Marketing Advisor Melissa McConnell on data quality management strategies and Verint Senior Marketing Manager Kathrine Hogrefe on blind form submits. Melissa’s presentation on data quality was also very valuable many clients deal with the quality of their data.

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

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NOVEMBER 15, 2021

Your teams should be able to assess a buyer’s journey and leverage that information when presenting solutions. To do this, sales teams need to learn how to translate online behaviors into meaningful conversations. You can achieve this level of meaning by assessing: ? Which content pieces has the lead engaged with? ?

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

ANNUITAS

MAY 28, 2020

But he didn’t just present these ideas in a blog post. You can download the complete insights presentation by filling out the form below. It’s one of our highest performing blog posts, and for good reason – this is completely uncharted territory. The insights shared in this blog come from our own data science and strategy teams.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

ANNUITAS

FEBRUARY 19, 2015

1) If you go, be present. If you aren’t going to be present at the event, why did you go in the first place? 4) Plan on presenting what you learned to your team when you return. Unsure what to present? This is a no-brainer, but how do you expect to get anything out of an event if you aren’t paying attention?

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

FEBRUARY 11, 2016

It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. After the presentation I discussed with a team member what we could take from our current Demand Generation Programs and transition into the new Program Canvas.

Eloqua 100

Eloqua Demand Generation Marketing Automation Services Lead Ranking 100

ANNUITAS

APRIL 5, 2016

Just like with great power point or slideshare presentations, the visuals are supposed to tell the story, not the words. Here are a few tips to creating a useful infographic: Visual appeal: Keep it interesting, not too busy and not heavily branded. Are there exceptions to this rule?

Demand Generation 100

Demand Generation Buzz Demand Rules 100

ANNUITAS

AUGUST 24, 2021

However, when 9 out of 10 sales and marketing professionals say they are misaligned across strategy, process, content, and culture , tensions run high and the risk of confrontation is ever-present. Selecting the right leader is critical. Lead by example.

Peer-to-peer 130

Peer-to-peer Advertising Agencies Paid Search Agency Work Management 130

ANNUITAS

DECEMBER 3, 2015

Just like with great power point or slideshare presentations, the visuals are supposed to tell the story, not the words. Here are a few tips to creating a useful infographic: Visual appeal: Keep it interesting, not too busy and not heavily branded. Are there exceptions to this rule?

Demand Generation 100

Demand Generation Buzz Demand Rules 100

ANNUITAS

FEBRUARY 3, 2022

This presents a challenge. All three groups have distinctly different levels of comfort around digital interactions and distinctly different preferences for how they want to progress through the buying process. Companies can’t seem to reach all audiences without alienating one group or another.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

ANNUITAS

JANUARY 23, 2013

Last week, I had the privilege to serve as one of the presenters at the inaugural Interact13 event, a conference focusing on content marketing, social media, and other interactive marketing media for the B2B and B2C marketer. I not only had the chance to present, but also had lots of interaction with many of the close to 200 attendees.

Work Management 100

Work Management Planning Demand Generation Conference 100

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SEPTEMBER 13, 2016

After all, we are all there for the same reason and there’s really no excuse not to be “present” when attending an event. Attending an event off-site, even if it is in your own city, helps engage an audience. It’s work still, but we remember why we love it or at least, why the challenges are still interesting. many are new to us.

Demand Generation 100

Demand Generation Demand Webinar Metrics Generation 100

ANNUITAS

MARCH 29, 2016

Presented by Marketo, the leading marketing software and solutions provider, the Revvie Awards program recognizes companies that effectively use Marketo to attract and engage customers.

Marketo 100

Marketo Enterprise Management Marketing Management Demand Generation Agencies 100

ANNUITAS

MARCH 19, 2020

This Engagement Channel presents a significant opportunity in the current environment. Content Syndication [0%]. Among these, we typically find Webinars to be highly effective, relatively quick to deploy, and heavily underutilized in the industry.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

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OCTOBER 25, 2016

This buying behavior is devastating for salespeople who are stuck selling products and simply presenting information. TM: It’s now common knowledge that buyers are more educated and buying processes are more complex. The felt impact of this reality is: longer sales cycles. no decisions. significant price reductions. lost deals.

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

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MAY 21, 2020

When mistakes are made and business leaders do not present a unified front to Demand Marketing, this can create a Marketing Attribution model that actually encourages people to optimize towards meeting the wrong metrics and not focus on driving real growth. Lax rules that allow too many false positives to come through.

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

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JANUARY 26, 2016

Just like anything; sports, cooking, marketing automation or delivering a presentation at a conference – it takes practice. Ann Handley , Chief Content Officer of MarketingProfs, author and marketer extraordinaire makes the point best in her book, “ Everybody Writes” with the title of the second chapter – Writing Is a Habit, Not an Art.

Demand Generation 100

Demand Generation CMO Conference Act-On 100

ANNUITAS

JULY 20, 2021

For some organizations, the content model may widen again towards the later buying stages as different personas either need different solutions or need the same solution presented through different lenses. Ultimately, you end up with a sideways hourglass figure.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

ANNUITAS

JULY 24, 2014

Otherwise, they’re not going to get it when you’re very excited about some of the results that you’re presenting that are not in line with what they’re used to seeing.”

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

JUNE 30, 2015

When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates.

Elasticity 100

Elasticity Paid Search Agency Multi-Channel Demand Generation 100

ANNUITAS

JUNE 5, 2012

Understanding their drivers will help you present a case that meets their felt needs. Discuss, don’t present. For example, if their focus is market share, and you are trying to convince them that MA will bring efficiency, you’ve missed THEIR point. If revenue is the main objective, make your case based on revenue.

Marketing Automation 100

Marketing Automation Automation Planning Work Management 100

ANNUITAS

JUNE 5, 2012

Understanding their drivers will help you present a case that meets their felt needs. Discuss, don’t present. For example, if their focus is market share, and you are trying to convince them that MA will bring efficiency, you’ve missed THEIR point. If revenue is the main objective, make your case based on revenue.

Marketing Automation 100

Marketing Automation Automation Planning Work Management 100

ANNUITAS

JUNE 26, 2014

Don’t go if you can’t be present-. Trust me when I say that you are never as smart as you think you are, and there is always something to be learned if you are present in the moment and paying attention. Don’t waste the money it cost to get you to the event in the first place.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

MARCH 31, 2016

It doesn’t need to be complex either; sometimes it is as simple as creating space to share their reflection on what’s been presented. Explore ways to further involve your training audience by creating exercises, such as group participation, a question and answer session or writing prompts.

Training 100

Training Tips Paid Search Agency Creativity 100

ANNUITAS

NOVEMBER 1, 2016

When more effort goes into the presentation layer than the insights they should be built on, it’s easy to understand why some critics dismiss personas as fluff. Window Dressing-. People confuse buyer personas with the document that captures the essential elements of the persona as the same thing. They are not. Foregone Conclusions-.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

NOVEMBER 1, 2016

When more effort goes into the presentation layer than the insights they should be built on, it’s easy to understand why some critics dismiss personas as fluff. Window Dressing-. People confuse buyer personas with the document that captures the essential elements of the persona as the same thing. They are not. Foregone Conclusions-.

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

MARCH 15, 2016

Social media has presented a million ways to put your personal and organizational brand out there, including some that may seem unconventional. Stay ahead by always looking for the untapped potential.

Buzz 100

Buzz Paid Search Agency Advertising Agencies Social Media 100

ANNUITAS

APRIL 8, 2013

The big issues for marketers at present include big data; the role of social media; content marketing – being able to deliver engaging content and attracting the right talent to produce this – the structure of marketing teams, and the converging roles of the CMO and CIO. As the skill set is changing marketers need to upskill and cross skills.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

ANNUITAS

MARCH 10, 2016

Marketing automation presents tremendous promise to organizations, but without strategic consideration, it is nothing more than another wave of innovative distraction. Enter, the era of Sales Enablement.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

ANNUITAS

AUGUST 8, 2011

Presenter: Carlos Hidalgo, The Annuitas Group. Tuesday, August 9th, 1pm ET. The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments.

Sales Qualified Leads 100

Sales Qualified Leads Advertising Benchmark High Quality Lead Leads 100

ANNUITAS

DECEMBER 7, 2012

Again and again we hear from clients there is lack of understanding about the modern buyer, there is no alignment between marketing and sales and the ever-present inability to drive ROI. Marketing today is challenging, no doubt about it.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Marketing & Strategy Demand 100

ANNUITAS

OCTOBER 24, 2016

Is it the sessions you can attend (by attend I mean find a seat for), the activities you can engage in (morning mixers or yoga), the quality of content (first-rate speakers and presentations) or the accessibility of VIPs and speakers to further your education. It’s a mix of all the above.

Marketing Budget 124

Marketing Budget B2B Urgency Marketing Work Management 124

ANNUITAS

MAY 9, 2016

By allowing hands-on experience in the platform, it enables you to not only hear new ideas and learn new ways to solve challenges, but you are able complete an exercise in the session and ask questions of the presenter. This live interaction is an invaluable part of Summit. Peer interaction-.

Marketo 100

Marketo Peer-to-peer Planning Marketing Automation Services 100