Ambal's Amusings

DECEMBER 20, 2012

Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale.

Differentiation 100

Differentiation Content Marketing Content Twitter 100

Ambal's Amusings

SEPTEMBER 1, 2009

There are 10 presenters, with background and experience in everything from multimedia journalism and multiplatform storytelling, to cloud computing and content marketing. Each presentation will be short, dynamic and to the point. Presentations will be 5 minutes long, with a maximum of 20 slides as visual support.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Ambal's Amusings

MAY 20, 2011

My 8 year old son Shakthi brought home a "I love you Mom" painting and also presented me with a "Breakfast Menu"(which included the mandatory cup of coffee for mom!). Mothers Day 2011 was indeed a special day. Yes, I got the usual hugs and wishes from my 2 boys, family and friends.

Twitter 100

Twitter PR Social Media B2B Marketing 100

Ambal's Amusings

APRIL 8, 2010

Every time you write a memo, post a blog, record a workshop, or put together a PowerPoint presentation, you’re creating useful content. Read on to get Beth's insights on how to creatively repurpose your content. Did you know that you are creating content for your business on a daily basis? Auditory (hearing). Tactile (touching).

Trade Show 100

Trade Show Content Budget Programs Barriers 100

Ambal's Amusings

AUGUST 5, 2010

Most business-oriented white papers are both marketing and educational documents, and the size are much shorter with the level of detail is presented at a much higher level. Janice's work reflects her skill for presenting highly complex and technical subject matter in clear and engaging content for both business and technical readers.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Simply defined, a video white paper takes the attributes of a white paper and presents them in a video format. What are components of a good video white paper? Michael Stelzner's Tip.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

SEPTEMBER 22, 2009

Many of the world's leading copywriters are presenting sessions on how to market and sell yourself as a writer. Not only will be presenting, he also an exceptional writer. This is our second annual event. Last year nearly 400 writers attended. We made it online to help eliminate the cost of travel. What makes them great?

Copywriting 100

Copywriting Peer-to-peer Paper FAQ 100

Ambal's Amusings

MARCH 27, 2012

Brainshark: Online and Mobile Video Presentation Tool. 2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. Content Marketing Tools Series #4 Outbrain. Helping Readers Discover Interesting Content.

Tools 100

Tools Advertorials Planning Clickthrough 100

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. What actions should marketers take in 2010?" Britton is the producer of the thought leadership marketing blog Illuminating the Future. Britton Manasco.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Ambal's Amusings

JANUARY 31, 2011

In August of this year, I was asked to do a presentation on social media. Titled Practical Advice for Making Social Media Work for Your Business , the paper was a companion piece to what turned out to be a popular presentation. As I was researching the topic, I decided to develop a corresponding white paper.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

OCTOBER 21, 2009

Do yourself and your readers a favour and find a fun way to present your topic. If you're dreading writing about a particular subject and don't know where to start, one coping strategy is to inject something fun into it.

Press 100

Press FAQ Buzz Content 100

Ambal's Amusings

DECEMBER 3, 2009

In August of this year, I was asked to do a presentation on social media. Titled Practical Advice for Making Social Media Work for Your Business , the paper was a companion piece to what turned out to be a popular presentation. As I was researching the topic, I decided to develop a corresponding white paper.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

MARCH 18, 2010

While it was about technology, it wasn’t a boring bytes and bites presentation. Look, you can’t film a woman getting punched and you may not be able to do a slick video presentation with a hologram. It had sizzle and was provocative but in a professional, B2B setting. So, what can the average marketer do?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

JANUARY 7, 2010

Present dense copy that’s daunting to read. Instead, present a benefit-oriented offer sure to spur a response. Your sole objective is to encourage a response to your offer. Prospects shouldn't have to slog their way through your copy. Write short, engaging copy – and format it for readability using subheads and bullets.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Ambal's Amusings

SEPTEMBER 9, 2010

What this means is that an average web surfer will devote about three seconds to web information before they are either engaged by its content/presentation and will read more of it, or if not they will surf to an entirely different site. By now most of us have heard of the famous “3-second rule” for website design.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

AUGUST 27, 2010

Of course it uses business language (revenue growth, net present value of a new product portfolio, ROI) and addresses process management as well as tools, but it also conveys a compelling message: new products provide an inordinate share of both revenue growth and profitability for many organizations.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

OCTOBER 22, 2009

And I would be saying things in the presentation that I had written about six months earlier. Tony Karrer: Browse My Stuff came out of my experience as a blogger. I would go to speak to a pretty large audience at an event and only a few people in the audience were subscribers to my blog. Yet as a blogger, I knew the other good bloggers.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 5, 2009

Further, as Jonathan Kantor says so effectively elsewhere in this post, the visual presentation of a good paper should complement the written content. Helped her information-scientist audience communicate more effectively (by sharing the whitepaper/ebook) with their business-oriented colleagues.

Paper 100

Paper Enterprise Management Work Management SME 100

Ambal's Amusings

OCTOBER 12, 2009

present yourself as an expert in your industry.and to ultimately change the way you do business. The best way to find out what works is to start, get customer feedback and continue to evolve the program. There is no silver bullet, but there are 42 (and growing) ways to get your story out to customers.to What an opportunity!

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

SEPTEMBER 10, 2009

How would you rather spend your time: mining a report to glean data or reading an account where a problem is presented and solved? Statistics and recommendations make your case study easier to write, but my advice is to make your document easier to read. When people are involved in the story, they read more thoroughly and absorb more detail.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

DECEMBER 8, 2009

White papers were used in a different form of marketing, namely to apply educate as a way to convince key decision makers to the viability of a solution via a thorough discussion and presentation of industry dynamics, business challenges, and how advocated solutions can solve those identified issues.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

SEPTEMBER 17, 2009

This reality presents a terrific opportunity for B2B marketers. Chances are that the buyers of complex solutions have a lot to learn before they develop the knowledge and confidence they need to make the best purchase decision. First, you’ll need to shift your mindset.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

OCTOBER 8, 2009

Sales then uses the content in PowerPoint presentations, sales letters, live in sales conversations, and proposals. Here are just a few ideas: Pull quotes can be used on the website and in presentations. It must present hard data demonstrating specific benefits to the client. Rotate featured quotes on the home page.

Case Studies 100

Case Studies Case Study Activities Studies 100

Ambal's Amusings

AUGUST 20, 2011

View more presentations from Content Marketing Institute. Infographics. Online Survey Research Project. Discussion Forum. iPad Application. Multimedia Content Platform. 2011 CMI Content Marketing Playbook. If you can't get enough of Content Marketing Playbook 2011 , I recommend that you also read Content Marketing Playbook 2010.

Webcast 100

Webcast Content Marketing Content Case Study 100

Ambal's Amusings

JANUARY 14, 2010

Who will present at White Paper Success Summit 2010? White Paper Success Summit 2010 is the only major online event dedicated to helping businesses succeed with white paper marketing. This live online event will empower you to attract quality leads and grow your business with educational white papers.

Paper 100

Paper Emarketing Sales Cycle Sales Qualified Leads 100

Ambal's Amusings

APRIL 10, 2012

Infographics are data visualizations that present complex information quickly and clearly, be it maps, signs, and charts. help communicate complex ideas in a clear, compact and beautiful way, taking deep data and presenting it in visually. is The world's largest community for sharing infographics and data visualizations.

Planning 100

Planning Tools Content Marketing Advertising Agencies 100

Ambal's Amusings

AUGUST 27, 2009

Such materials and presentations require more time and effort from your potential customers, but they're also more closely linked to each prospect's specific situation, which helps with moving them forward in a sales-winning relationship. For instance: Invite them to all-day seminars delving deep into implementation details.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

SEPTEMBER 14, 2010

When I presented Defy Gravity my publisher was ecstatic and the rest is history! I was already playing with the flight analogy around Phoenix Rising, so it was the perfect solution. I had the perfect title all along right there in that favorite sentence in the proposal, that was stuck in my own Gravity - called Phoenix Rising.

Enterprise Management 100

Enterprise Management Business Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 23, 2010

Janice's work reflects her skill for presenting highly complex and technical subject matter in clear and engaging content for both business and technical readers. Instead, present one major topic (and perhaps two or three closely related subtopics) in the white paper. into a single document-- but you will lose readers that way.

Paper 100

Paper Work Management Marketing Management SME 100

Ambal's Amusings

APRIL 28, 2010

Websites, prescription information, contracts, retail space, Powerpoint presentations… 'nuff said. Don’t be so busy tweeting, blogging, meeting with prospects, etc, when replacing your surly receptionist or unhelpful agent could get you more lucrative business. Declutter and simplify something.

Brand Identity 100

Brand Identity Branding Fulfillment Marketo 100

Ambal's Amusings

DECEMBER 31, 2009

Presentation. We've put together a great Content Marketing Cheat Sheet that will tell you all about Content Marketing, from getting started to applying new promotional techniques to your marketing campaigns! The 4P's of Content Marketing. The 6C's of Content Marketing. Conversation. Continuity. Consistency.

Guerilla Marketing 100

Guerilla Marketing Best Practices Case Study Case Studies 100