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SEPTEMBER 25, 2023

So here are a few questions we’ve found can spark great conversations: What slide in your presentation deck gives the buyer their “lightbulb moment”? Once your sales and marketing software is working together, alignment between teams should be easier. But we get it—making friends can be awkward.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

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NOVEMBER 27, 2023

People get lost in long emails; better to present content in list form, such as “Top 10” lists, “3 Things Your Competitors Are Doing,” etc. Categorize them by the prospect they were designed for (buyer persona, stage in the journey, etc.). Then, you can reuse content effectively by breaking it into series pieces.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

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OCTOBER 2, 2023

This presents a real opportunity to attract new leads through organic search and content marketing. Generate Leads With Automated Content Marketing Campaigns Your prospects are doing a lot of research online before they ever reach out to a bank, credit union, or advisor.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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OCTOBER 3, 2023

These pages are a great opportunity for you to present all your great content square in front of your audience. Support Page CTAs Support pages will also likely have multiple CTAs because your prospects will likely have several different questions that you might be able to answer without a phone call or through a chatbot.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130