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    [Presentation] What B2B Marketers Need to Know About Social Media in China
    Accordingly, because Chinese users hold very different networking values from users of other countries, the social media there presents special traits, too. If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. You will quickly find out that they rarely have those accounts. Like Google, Facebook and Twitter are blocked in China due to the censorship issue.
    [Presentation] Information Kits: Packaging Offer Content for Higher Response
    Some kind of multimedia presentation — a podcast, video, or Flash demo about your product or company, anything that helps “spice up” the offer. For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification.
    [Presentation] Video SEO: How Your Content Improves Visibility
    Ultimately, video content presents enormous opportunities for marketers, so long as they’re willing to look past the immediate reward of views. In the past few years, the prevalence of SEO and video content in the digital world has grown at an astounding pace. For each new algorithm change or new hosting platform that appears, a hundred and one new opportunities become available—only to change a few days later with the latest update or service.
    [Presentation] How Local Search Will Evolve in 2013 [6 Predictions]
    And anyone who attended my Distilled SearchLove presentations in London or Boston knows that I think these active Google+ users (in other words "Power Reviewers") are going to hold increasing sway over a much broader range of results than just the ones their friends see. A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search.
  • HUBSPOT  |  THURSDAY, MAY 25, 2017
    [Presentation] How to Create a SMarketing Service Level Agreement
    To graph the speed of follow up, you'll need the date/time the lead was presented to sales, and the date/time the lead received her first follow-up. At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned.". And that's a problem.
    [Presentation] Creating Scenarios About Your Social Buyer Persona
      In the design of products as well as in experience design, stories presented as scenarios began to appear in the mid to late 90’s as a way of imagining the usage of products in a contextual environment.  Image by jasoneppink via Flickr. Story telling has obviously been around for a long, long, long time. 
  • HUBSPOT  |  TUESDAY, APRIL 4, 2017
    [Presentation] Marketers, This Is the Best Way to Truly Serve a Nonprofit
    One requirement of your adoption should be that your agency will make a quarterly presentation to the nonprofit's board, updating them on progress and next steps. We all want to do good in the world. Agencies have a strong tradition of taking on pro bono work for nonprofits -- this sometimes means designing a logo or creating a brochure; other times it's sponsoring an event, or even just simply offering advice.
    [Presentation] CMOs: In the race to provide more, don’t forget about the need for speed
    Then present this information in a way that highlights how the costs outweigh the benefits. I can’t tell you how many times I’ve witnessed CMOs get bullied into adding “just one more thing” the customer experience during a boardroom meeting. It’s tough to say no. Everyone wants to move the needle and deliver an exceptional quarter, but sometimes the answer needs to be no, or a compromise needs to be made.
    [Presentation] The Best In B2B Technology Content Marketing
    We’ll create a presentation from the eBook with highlights. The B2B technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for.
    [Presentation] Best Twitter Guides, Tips and Tools of 2010
    Lauren Dugan presents an infographic from Flowtown that reviews Twitter highlights of 2010, from Bill Gates setting up a Twitter account in January through celebrity digital death at year end. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises.
    [Presentation] How to Blog: How Much Time Does It Take?
    Re-purpose content – use your books, whitepapers, popular presentations, user guides, articles, videos and other content and re-write it (re-purpose it) into your blog posts. If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” ” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog.
    [Presentation] How to Blog: What Do I Write About?
    Sales conversations and presentations – your salespeople are the front line to customer needs and wants. One of the top questions I get about starting a blog is, “What would I write about?” ” This question is particularly common for B2B marketers. A blog is defined as a web site that contains writings based on experiences, observations, and opinions.
    [Presentation] Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry
    Present information about qualified staff, services, and facility as well as your purpose, goal, or mission. Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S.
    [Presentation] What Email List Growth Looks Like in 2016: 5 Takeaways for Marketers [New Data]
    There are a number of options to explore when determining how and when you want to present your visitors with a list growth CTA. It’s the beginning of the quarter. You just set your team’s new lead goals, and you're starting to think about what steps you're going to have to take to achieve them. While whipping up some compelling content and placing lead generation forms in all the right places sounds like a feasible strategy, rest assure that there's more to be considered.
    [Presentation] How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy
    We ran an integrated campaign where we wrote up a quick case study, developed additional thought leadership material, sponsored a mini event, and presented in a webinar. Author: Tony Yang It was 2007 and I had just finished business school and joined my first startup — a small bootstrapped SaaS company that offered a large file transfer solution.
    [Presentation] Social media in a polarized world
    However, in its present form, rather than flattening the power law distribution of opinions, social media seems to be consolidating a dumbbell curve model, where almost nothing bridges the two sides of a discussion. I’m in Brazil for the FIFA World Cup and experiencing online life as frequently as sparsely available bread crumbs of random connectivity.
    [Presentation] “Sirius” About Marketing Operations
    That means the summit will feature more sophisticated topics that marketing operations managers and teams are particularly interested in like the “Marketing Investment” presentation, which zeros on the issues of alignment and accountability. by Jesse Noyes | Tweet this. When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. “It
  • SNAPAPP  |  MONDAY, AUGUST 1, 2016
    [Presentation] What Is an ROI Calculator?
    They input their information, and the calculator presents them with their potential results. Online calculators have grown up. No longer just for financial and real estate websites, and no longer just for calculating mortgage estimates and interest rates, web-based calculators are helping customers do the math in almost every industry. ROI (return on investment) calculators are becoming especially powerful tools for marketers today.
    [Presentation] Cost and Benefits of Market Research
    As it turns out, well-conducted and well-presented market research is often a powerful catalyst for change. What are the benefits of market research for professional services firms? Is it worth the cost? And does it really matter? These are some of the questions we get from our clients when we recommend researching their current clients and target markets. While on some level we all know that market research is a good thing, these are legitimate questions.
    [Presentation] 10 Examples of Effective Re-Engagement Emails
    Grammarly re-engages inactive subscribers by presenting them with a “Wrinkle in Time” badge. A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns.
    [Presentation] 5 Tips for Maximizing Your Marketing with Google AdWords
    Effective keyword advertising relies on presenting ads to a targeted audience that’s likely interested in your products and services. The answer to your question is “probably yes … and definitely probably.”. The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it.
    [Presentation] B2B: Your Demand Generation Problems, and What To Do About Them
    Demand generation is a perpetual process, not a series of campaigns, says Carlos Hidalgo, CEO of Annuitas and presenter of the webinar “ Taking a Strategic Approach to Demand Generation.” Carlos begins with an unsparing account of what B2B demand generation lacks, and then turns his attention to solving the problems. The strategic ( not tactical) approach consists of three macro stages: Engage, nurture, and convert.
    [Presentation] InsideView Austin: Get Some Leads with Your Libations
    One happy attendee/free user wrote us to say, “I really enjoyed the presentation yesterday. Our new CMO, Brian Kelly, delivered a presentation based off our Insider Summit keynote that spoke to “Sales, Marketing and the Active Buyer.” ” You can view our original keynote presentation by CEO, Umberto Milletti here.
  • HUBSPOT  |  MONDAY, MAY 22, 2017
    [Presentation] How to Differentiate Your Agency by Applying a Planning Approach
    No Time Like the Present. “Be useful. Be different. Be consistent.”. These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. And this advice comes following her first-hand experience of being the client on her own agency’s brand.
    [Presentation] The Rise of the Journalistic Email Newsletter: A New Way to Reach Your Niche Audience
    The RSS feed-style templates for newsletter are grounded in concepts of good web design, but they also present problems when it comes to displaying properly in different email formats, and they can overload the reader’s eye with too many links and stories to choose from. One of the greatest advantages of digital marketing is the sheer volume of the overall online audience.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Presentation] How to Create a Pivot Table in Excel: A Step-by-Step Tutorial (With Video)
    To quote Microsoft , a pivot table is a report that lets you, "summarize, analyze, explore, and present a summary" of your data. The pivot table is one of Excel's most powerful -- and intimidating -- functions. Powerful, because it can help you summarize and make sense of large data sets. Intimidating, because you're not exactly an Excel expert, and pivot tables have always had a reputation for being complicated.
  • KAPOST  |  MONDAY, MAY 9, 2016
    [Presentation] Beauty, Business, and Badassery: Tyra Banks at Oracle Marketing Experience
    We believe that unless we can present a 10-minute TED talk on the idea, then it’s not worth throwing into the mix. Certainly there are times for a poised and prepared presentation, but great brands also must make time for throwing spaghetti at the wall to see if it sticks. I’ll start by openly confessing that I’ve never given much thought to Tyra Banks, the director, producer, and host of “America’s Next Top Model.”
  • HUBSPOT  |  THURSDAY, MARCH 21, 2013
    [Presentation] 9 Guaranteed Ways to Make Industry Events Worth Your While
    Do you need to come back with the speakers' presentations so you can share that with your company? Often presentations will be sent to attendees at the end of the conference, but sometimes everything is kept private. In 2012, one industry raked in $13 million in revenue. Excuse me, I had a frog in my throat, what I meant to say was $13 billion. $13 13 billion in revenue. Know who I'm talking about? That's right, the event and trade show industry is the one rollin' in dough.
    [Presentation] Lead Optimization: 10 audience questions answered
    Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” ” Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. We work with our Research Partners to achieve just that. It’s key to business success, and it’s no wonder this topic produced excellent questions from our webinar audience.
  • HUBSPOT  |  FRIDAY, OCTOBER 26, 2012
    [Presentation] Why You (Yes, You) Need to Create More Landing Pages
    Some great offer ideas pulled from our article, " The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers " include creating a blog bundle by pulling together a compilation of your best blog posts around a given topic, making a data compilation of interesting industry research and data you've already collected, turning an educational PPT presentation you've given into a downloadable PDF or a live webinar, recording an interview, creating an FAQ-driven ebook, etc. "Who, me?
  • SNAPAPP  |  WEDNESDAY, JULY 15, 2015
    [Presentation] Anatomy of an Interactive Infographic
    You could take a page out of their playbook and present a slice of data from just one busy day. Demand Metric’s content marketing research infographic utilizes a simple, flashcard-like flipping animation throughout the entire infographic to provide context for the presented data. How can you get more out of the infographics you create? Educate and delight your audience by layering in interactive elements.
  • HUBSPOT  |  FRIDAY, MARCH 3, 2017
    [Presentation] Dagnabbit: Why We Love Marketers Who Curse
    And Doug Kessler, creative director of the agency Velocity Partners, has given numerous presentations on the power of swearing in your marketing. We’ve been together for a while now, Marketing Blog readers. I’ve shared stories with you about business school, my surprise revelation that I’m an introvert, and other personal tidbits here and there. Here's one that I hope won't lower your opinion of me: I have a bit of a potty mouth. My first instinct is to apologize for it.
  • HUBSPOT  |  MONDAY, AUGUST 5, 2013
    [Presentation] The Ultimate Guide to Attending INBOUND 2013
    The best way to broach this subject is to have some succinct bullet points that explain the value of the event -- whether those are sent via email, during a presentation, or in a meeting one-on-one. In many sessions, there will be time to ask the speaker questions or approach them after, so if you have any specific questions have them ready in advance so you can concentrate on the presentation and taking notes.
    [Presentation] 5 Ways to Generate Leads through Partnership Marketing
    Instead of presenting a panel at a health care conference, organize an entirely separate event centered on your topic. Partnership marketing has long been a core strategy for professional services firms seeking efficient ways to both grow and increase their profitability. For startups that may be on the cusp of a hot service innovation but lack market visibility and credibility, partnerships with established firms can provide much needed early recognition.
    [Presentation] 5 Reasons Why Data is the Heart of Professional Services Marketing
    When the two departments work together more efficiently, your firm can present a united front to your biggest challenges. Successful marketing is about connecting with your target audience over their needs and concerns. With each campaign, piece of content or short messaging your firm’s marketing department releases, they’re hoping to connect with your audiences and portray your firm as the solution.
    [Presentation] 6 High Converting Landing Pages that May Surprise You
    Creating high-converting landing pages for B2B products requires careful understanding and design that focuses on outstanding copy and presentation. Without these, landing pages can’t deliver the results you want. Your landing page has to put the user first and communicate your value proposition clearly. Each campaign you run and each offer you create should have […]. B2B Marketing Ideas Marketing Tips marketing marketing insight
    [Presentation] 5 Strategies that Fuel the Sales and Marketing Machine
    Give joint presentations at conferences. Preparing for, and delivering a joint presentation makes a powerful public statement. by Andrew Spoeth I was recently thinking about an event I attended in January. It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. It was set in a sophisticated yet fun locale, started with drinks, appetizers, and plenty of enthusiastic chit chatting.
  • HUBSPOT  |  MONDAY, MARCH 14, 2016
    [Presentation] 13 Case Studies That Prove the Power of Word Choice
    Your website copy is responsible for more than just presenting your visitors with basic information. In fact, your words alone have the ability to influence how visitors feel about your brand, what they choose to click (or not click), and how your site ranks in search engines. How can you ensure that it's working the way you want it to? Testing. Sometimes the tiniest change in word choice can have a major impact on your conversion rates.
    [Presentation] 25 Motivational Sales Quotes
    All future and present employers please disregard that last sentence) One fantastic way to get through this midday funk is to find a really inspiring quote. You all know and love that middle of the afternoon feeling when the coffee seems to wear off and all of life’s endeavors seem to focus on the goal of making it to 5p.m. I often find that tweeting a great little quote will find more retweets and responses than any other tweets.
    [Presentation] Double Duty: Why Hybrid Events Hook Millennials
    Hybrid events seamlessly integrate live and virtual experiences, often through means such as live streaming, second screen technology (which turn presentations into an interactive two-way conversation via attendees’ own devices with on-screen content, live polling, and audience feedback), or post-event webinars. There’s something about Millennials and the distinctive way they approach the world that gets us talking and theorizing.
  • HUBSPOT  |  TUESDAY, AUGUST 11, 2015
    [Presentation] Psychology of Ecommerce Sales: Motivating with Uncertainty
    While other emails go unopened, the uncertainty presented within your “scratch and win” style message might be too exciting to pass up. Remember that old game show, Let’s Make a Deal? Contestants were given the choice between a prize they could see—such as $1,000 right here, right now—and a prize they couldn’t. Let’s see what’s behind door number two!
    [Presentation] How to Measure Engagement of Your Thought Leadership Program
    To learn more about how Ingenuity Systems implemented a thought leadership metrics program, see the step-by-step instructions in Heidi’s presentation below. View more presentations from Marketo. by Jason Miller I’m pleased to welcome Heidi Bullock, Sr. Director of Marketing at Ingenuity Systems as a guest blogger. She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts.
  • BIZNOLOGY  |  TUESDAY, JULY 11, 2017
    [Presentation] Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
    Any time a blog post refers to your client, past or present, why not link it to your client page instead of directly to your client, especially when your campaign is done (you’re allowed to go back into your archives of blog posts and link that content any way you like — you’re even allowed to rewrite parts or all of your post — this isn’t the Bible or the New York Times, this is your marketing and promotional copy, it’s yours to do with what you like).
    [Presentation] 31 Wicked Cool Benefits of Marketing Automation
    It’s unclear how the ritual shifted from its origins to the present-day practice of happy children and sugar. Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. It’s one of the world’s oldest holidays and a patchwork of traditions and superstitions that span countries, centuries, beliefs, and religions. In other words, it’s awesome.
    [Presentation] 10 Great Ideas for Valuable Curated Content
    Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) Presentations/Webinars: These days, the smartest presenters and speakers are making their presentation slides and webinar archives available online via websites like SlideShare. Search for the best presentations on an industry-related topic by searching with appropriate keywords and sorting by the most popular.
    [Presentation] For Email Marketing That Sticks, Story Matters
    “When you take the data from a PowerPoint presentation and dramatize it into a beautifully told story, [consumers] not only get all the information, but they get it emotionally,” said McKee. Yesterday morning, Christine Spratt returned to work after a two-week vacation, with a medium latté (skim, no sugar) in hand. She’d been off the grid for the entire vacation, so she knew she’d have some catching up to do re: her inbox, but it was worth it.
    [Presentation] How to Make the Most Money in Your Marketing Career
    There are plenty of additional ways a marketer can increase income -- education (an MBA from a top program can change the timeline considerably), industry (technology startups may present a more collapsed timeframe), and job-hopping (changing companies is often a way to boost income) are three obvious ones. Skills-Based marketers aim to move the executive horizon line closer to the present, considering today’s work to be preparation for tomorrow’s leadership.
    [Presentation] B2B Marketing to Millennials
    This purchase process presents a lot of opportunities for an integrated B2B marketing plan to reach out to them. Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). These millennials are now in the B2B world.
    [Presentation] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    E-books can become infographics, SlideShare presentations, blog posts, and videos before being disseminated on social media. Can a couple of books land on a marketer’s desk at the right time and change the destiny of an entire marketing department? Based on my experience, the answer is yes.
    [Presentation] Content Marketing: What’s in Your Recipe Box?
    Presentation Is Everything. Leunig’s Bistro & Cafe, Burlington, VT. A few weekends ago, my husband and I took a trip north to Burlington, VT for a mini-vacation. Considering it was 91 degrees that Saturday, a new June 1 st record for that part of the state, and the fact that I’m eight months pregnant, there was little I could (or wanted) to do other than to sit inside and eat. So that’s what we did.
    [Presentation] 5 Disruptions to Marketing, Part 3: Vertical Competition
    Vertical competition presents a greater strategic threat than horizontal competition. Click the image above for a larger version of the illustration. This is Part 3 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 and Part 2 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.
  • BIZNOLOGY  |  FRIDAY, JUNE 17, 2016
    [Presentation] Why the airlines must improve their brand image
    This situation presents a dilemma for the airline industry. The negative perceptions of the major U.S. airline brands (e.g. American, United, Delta, US Airways) reached a new high recently with publicity on the interminable security lines at most airports. While these excessive wait times have many causes, such as not enough checkers and increased air traffic, the airline industry is partly to blame as well.
    [Presentation] New Website Launch: Oil Price Information Services (OPIS)
    Clearly present value proposition – availability of trusted data in line with market trends. Plus, product pages clearly present an overview, key features and benefits, third party proof and CTAs to encourage engagement (free demo, contact us, find a product). Launching a new website calls for a celebration.
  • ACT-ON  |  THURSDAY, MAY 12, 2016
    [Presentation] 10 Embarrassing Writing Mistakes I See Way Too Often
    We might open the sentence in past tense with “She thought” and then almost unconsciously close the sentence in present tense. Do you hate to write? You’re definitely not alone. Many people do. And while it’s hard to name all the reasons people dread writing, there is one common cause: Fear of making a mistake. Of committing some mortal grammar sin that will make you (or me) look as dumb as a sack of potatoes. We might have good reason to worry.
    [Presentation] 9 Steps to Building a Unique Value Proposition in Management Consulting
    Your value proposition is part of your branding so use it everywhere—your website, as part of presentations, on collateral, social media sites, and anywhere else an opportunity exists. When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you're the management consulting firm to do this?
    [Presentation] 5 Awesome Examples of Instagram Marketing From Real Brands
    Take the time to think about what pictures your fans want to see from your brand and how to present them in an interesting way. Recently, I realized that my phone takes better quality pictures and has more megapixels than any camera I currently own. While I am nostalgic enough to lament that my future children may never know the Kodak brand existed, I still keep snapping away and sharing photos with my phone. And guess what? So are your customers!
    [Presentation] Are 2016 Messaging Apps Finally the Death Knell for Email?
    The line between work and play has blurred over the past decade as technology is constantly present and accessible, “ start-up culture ” has lured Millenials into agile office environments, and the freelance community continues to grow. These factors contribute to why the agility of messaging apps presents the most recent, and seemingly most grave, threat to email. It’s Monday at 6:29 a.m. As the clock on her iPhone turns to 6:30 a.m., her alarm sounds.
    [Presentation] The 5 Most Overlooked Features of Your Snapchat Marketing Strategy
    The better the content on Snapchat looks, the more they’ll come back…” The option to easily manipulate video content presents great opportunities for brands to tell stories in even more ways than before. This past weekend, I traveled to New Jersey to watch my alma mater compete in their Swimming and Diving Conference Championships. In between sessions, I spotted my old swim coach with a few of my former teammates huddled behind her.
  • FATHOM  |  WEDNESDAY, MARCH 30, 2016
    [Presentation] This Week in Publish or Perish: How to Measure the ROI of Social Selling in Salesforce
    Can you tell us about the history of the gaps present between Salesforce and LinkedIn? Sales leaders are moving away from volumetric models and focusing in on more meaningful, value-driven relationships. The problem is, volume is easy to predict and measure–social selling, not so much. Is social selling impossible to measure?
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Presentation] 10 Ways To Become a SlideShare Marketing Master
    In fact, one of the most powerful forms of social media for B2B companies is presentations. Presentations span all aspects of the company from sales and marketing to product development and human resources. While presentations online can be shared in different ways, SlideShare has emerged as the leader in making presentations social. SlideShare allows businesses and individuals to upload their presentations to the Web and share them for free.
  • CONTENTLY  |  TUESDAY, JULY 25, 2017
    [Presentation] Every Generation Z Takeover Story You’ll Be Reading for the Next 10 Years
    At 15, Zeiss has become famous for her nine-hour Powerpoint presentation, “Millennials Are Old & Stupid,” which she has delivered to corporations like Reebok, Auntie Anne’s Pretzels, and the West Virginia State Penitentiary. When he was only 14 years old, Duncan Mitchell dropped out of middle school after watching an inspirational episode of Billions on Showtime.
  • TERMINUS  |  TUESDAY, JULY 18, 2017
    [Presentation] Build Your Account-Based Marketing Campaigns with These 12 ABM Plays
    Instead, you can use account-based nurturing to continue to present your messaging and content to those accounts over time, keeping your company top-of-mind until they’re ready to convert into a sales opportunity. If you’ve done business with one division of a complex enterprise company and are hoping to expand into others, you can use ABM technology like Terminus to present digital ads to those target divisions’ key decision-makers.
    [Presentation] 10 Terrible Reasons to Redesign Your Website
    My advice: A/B test different designs, then present those to the executive team so only the best designs are implemented. Almost every marketer has been through a website redesign in their lifetime. Whether it''s for corporate rebranding, launching new products, going mobile, or just to increase the site''s effectiveness, a redesign is a great way to recharge and breathe new life into your online presence.
    [Presentation] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    Since you’re focused on creating a website that presents a unified brand, it’s important to think of how your site will reflect your brand and how to present key messages. Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. After all, 80% of prospects will look at your website when evaluating several firms.
    [Presentation] Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick
    Envision what you should present in a 3D, virtual world. Author: Paul Geller One of the biggest challenges that marketers face today is finding a way to rise above the noise. Competition for attention has never been fiercer; the din from news, entertainment, web, and social chatter never quite so deafening. The stakes are higher and there’s less room for error.
    [Presentation] What Healthcare Marketers Can Learn from the 2016 B2C Content Marketing Benchmarks Report
    Online presentations (36% last year vs. 48% this year). Content marketers: one of the most important research reports was released two weeks ago by the Content Marketing Institute (CMI) and Marketing Profs. That’s right – the 2016 B2C Content Marketing Benchmarks, Budgets and Trends report has been released. If you’re like me, you’re intrigued about the status of our beloved content marketing industry and where it’s going.
  • HUBSPOT  |  FRIDAY, APRIL 12, 2013
    [Presentation] A Marketer's Guide to Understanding Statistical Significance
    Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant ?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before. Isn’t that significant?”. All kidding aside, as data-driven marketers, we’re not only asked to measure the results of our marketing campaigns , but also to demonstrate the validity of the data.
    [Presentation] Successful Strategies to Align Sales and Marketing
    It’s crucial, she added, to be presenting the same numbers at executive meetings with confidence. Early in her career, Meagen Eisenberg received some foundational advice from a chief marketing officer. Sales, she was told, is our partner. More than that, we need to treat them like our internal customer. She took that philosophy to heart. “I
    [Presentation] How to Talk About Education Standards – Sans Politics
    Present the basics all stake-holders (parents, students, teachers, administrators, the general public) should know. Politics in education are more polarized than ever. Everyone, from K-12 principals to university directors of admissions, has felt the divide created by national standards for education. If you’re an education marketer, you may have to write about those standards, whether you agree with the ones your school follows or not.
    [Presentation] Surviving a PR Crisis: How Brands Can Use Content to Turn Around Their Fortunes
    This presents a unique challenge for marketers: How do you build marketing campaigns around a brand crisis that hasn’t been resolved? On most days, employees walk into the workplace expecting an ordinary day. Naturally, some days break this pattern, and not always in a good way. That’s the case for one unlucky marketer at a national restaurant chain.
    [Presentation] Bell Media Executes Digital Experiences With Engage
    Bell Media’s Entertainment and Lifestyle digital team was encountering two recurring challenges when it came to executing their on-site content executions: (1) Strapped internal resources during seasonal upswings and (2) Not having enough time to create and execute net-new content templates and presentation formats. The iHeartRadio MMVAs are annual awards presented by the Canadian television channel MUCH to honor the year’s best music videos.
    [Presentation] B2BCamp and the Evolution of the “Unconference”
    The morning kicked off with a keynote presentation courtesy of ANNUITAS Chief Strategy Officer, Adam Needles. As the need for skilled B2B demand generation workers continues to grow, so does the proliferation of conferences geared to demand generation enthusiasts looking for that additional edge in the battle against outdated, tactical marketing methods. Enter the “Unconference.”. Having attended the fifth session of B2BCamp in Atlanta this past weekend, it was the first I heard the term.
    [Presentation] There is only one objective in social media: create learning networks
    Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.). So for example, a tweet or a posting in a LinkedIn forum leads to blog post, which leads to a video, which leads to a conference presentation, white paper, or private event for top customers.
    [Presentation] Integrating marketing technologies? That’s the easy part
    But we have many more presentations focused on strategy, process, workflow, organizational structure, culture, management, the customer’s journey, and how marketing technology enables and supports the digital transformation of these elements of your business. Is the “integration” challenge of marketing technology really our top obstacle?
    [Presentation] How to Run a Webinar: Are you Ready for a Webinar?
    If you’re going solo on the webinar, and don’t have a lot of people to invite, it’s a lot harder to drive attendance than having a co-presenter, as well as invite-support, from a big name company. Could you get a Google employee to co-present with you? This is the first installment in the series How to Run a Webinar. You’re probably reading this with the mindset that you are going to do a webinar.
    [Presentation] Marketing Automation: What it is and How to Know if Your Firm Needs it
    Two days later, an email is sent to the prospect with links to the webinar recording and presentation slides, which they watch and download. What is marketing automation, and what can it do for your firm? Imagine this scenario: While on your firm’s website, a prospect is intrigued by the topic of a guide you offer and fills out a form to download it.
    [Presentation] 8 Tips for B2B Christmas Marketing
    December means the wrapping up of yet another year, not just the presents under our Christmas trees. I know what you’re probably thinking: “Christmas? It’s not even December yet!”- but what use would these tips be if I were to share them on Christmas eve? Besides, November is disappearing before our very eyes, which means before we know it, Christmas and all of the excessive calories and sherry that come with it will soon be upon us.
  • THE ROI GUY  |  THURSDAY, APRIL 23, 2015
    [Presentation] Improve Your Content: From Passive to Interactive
    Greatly exceeding the value placed on passive content, DemandGen Report indicates that Interactive Content topped the list of the most valuable assets in helping guide buying decisions, including: 45% ranking interactive presentations (dynamic storytelling), a four or five on a scale of five in terms of value 42% ranking ROI calculators as very valuable 40% placing a high value on Assessments.
    [Presentation] 11 Marketing Books Every CMO Should Read
    Although this list only contains eleven good ones, I’m confident it offers enough material to present a variety of perspectives and insights within marketing for you and your team to consider. It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving.
    [Presentation] SiriusDecisions Demand Unit Waterfall: Why B2B Marketers Should Take Note
    Leadspace Audience Modeling uses Artificial Intelligence to analyze your past and present pipeline and closed-won opportunities, and surfaces the characteristics that make up an ideal account. What comes to mind when you think of waterfalls? Tropical rainforests? Niagara Falls? White water rafting? Well, not anymore! Thanks to SiriusDecisions , for B2B marketers at least, waterfalls will forever be associated with…. …demand generation. Thanks a lot guys.
    [Presentation] The Psychology Behind the Emotions that Spur Viral Content
    A key finding from their study indicated that emotions that made people feel in control, such as admiration or inspiration, were present in the news stories that had higher numbers of social shares. “Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.”—Jonah ”—Jonah Berger. What makes a story go viral? What is it that makes us share?
  • FATHOM  |  MONDAY, JUNE 13, 2016
    [Presentation] Marketing to Millennials: Does it Matter to You?
    The misconception that older generations aren’t present on digital channels is just as stereotyped and weak as the misconceptions about millennials. Millennials have been called a lot of things both good and bad. Entitled. Elusive. Diverse. Altruistic. Educated. Whatever you think of millennials, though, it still remains a fact that many organizations are scrambling to figure out how to speak to millennials through their marketing.
    [Presentation] Salespeople Need to Be Remarkable, Too
    During one of my presentations at INBOUND 2013, I decided to guide the audience through an exercise which I usually force my salespeople to do. When I was invited to write a few posts for HubSpot, I decided that one of my topics would be about the “Be Remarkable” theme of their recent INBOUND 2013 conference in Boston and how we can apply that concept to Sales in addition to Marketing. What does it mean to provide a remarkable sales experience for your potential clients?
    [Presentation] 600+ marketers report on the blend of art and science in marketing
    As Mayur said on stage during our presentation — and forgive me if I’m slightly paraphrasing — “The future of marketing is having more science in our art and more art in our science.” At the MarTech conference last week, Mayur Gupta , global VP of marketing & growth at Spotify, and I revealed the results from a study we had conducted with the research team at Third Door Media on the intersection of art and science in marketing.
    [Presentation] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    This is especially important for agencies presenting marketing automation to clients as a part of their skillset. Plus, you’ll know that you can present unique, differentiated automated marketing features to your clients – and do it with confidence. What does it take to find the right marketing automation solution for your agency? A good platform helps marketing agencies be more effective.
    [Presentation] 3 simple tips to build good local links
    There are plenty of opportunities present within your day-to-day business interactions. Links from other websites are essential for search optimization and improving your website’s search visibility. However, building worthwhile links is also very difficult and time-consuming, making it easy for some businesses to dismiss as too costly an investment.
    [Presentation] 3 Content Marketing Ideas to Set Your Firm Apart
    As long as you present the facts and get your point across, warm, informal text is much more inviting than copy that reads like an owner's manual. By now, everyone in the world of marketing knows how effective great content can be at turning readers into buyers. But what makes great content? If you search "great content tips," Google returns 594 million results.
    [Presentation] 10 Sales Posts to Kick Off the Week
    Sales Presentations the Don’t Suck [share this with your team] – Inside Sales Experts. Times are tough these days with the economy and many of you may be feeling the slow, turtle-pace of sales in your business. Give these posts a look and see how you can fire up your Q4 with better sales practices. Selling Successfully in a Down Economy – Selling Power Blog. Four Keys to a Great 4th Quarter – Salesopedia.
    [Presentation] Plato, the Allegory of the Cave, and the digital enterprise, part 2
    To some extent, the contrast between the real digital world and the digital employee experience in large enterprises resembles the Allegory of the Cave presented by Greek philosopher Plato, in his work Republic , written more than 2,500 years ago: Plato has Socrates describe a group of people who have lived chained to the wall of a cave all of their lives, facing a blank wall.
    [Presentation] How EverString Found the Force in ABM
    And then they were present to talk with prospects — about predictive analytics and the movie. In a galaxy far, far away. OK, maybe not. Actually, it was pretty close — at a Bay Area movie theater. But a clever campaign last December was a good example of just how far outside the traditional-marketing universe that predictive analytics company EverString was willing to journey to capture the attention of high-value prospects. “We
    [Presentation] 3 Strategies to Drive Search Engine Marketing Success
    The Past, Present and Future of SEO. For B2B marketers, search optimization is a critical aspect of reaching potential customers and creating relationships with them. Whether you’ve got a globally recognized brand or you’re starting a new business, search marketing should be a top priority. Let’s look at just a few of the numbers. According to Conductor , organic search drives the most traffic of all channels, and is responsible for 64% of all web traffic.
    [Presentation] Grow Your Wiki
    Presentation. is underway here in Italy, and I presented “Cultivating wikis to change the enterprise and improve the bottom line&# this morning. Grow Your Wiki: Presentations in Italy and Portugal Next Week. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian. AusWeb07. Barack Obama. better meetings. BlackBerry. boris mann. business. CeBIT. change. change management. citizen journalism.
    [Presentation] If B2B Marketing did Strictly Come Dancing
    Waltz: the basis for many dances, the Waltz is considered the ‘mother of present day dances’ and the ‘backbone dance’ of the ballroom. The surest sign of autumn for me is when my guilty pleasure (yes, I confess) once again appears on our Saturday night televisions here in the UK – the annual glitter-fest that is Strictly Come Dancing.
    [Presentation] Spring Clean B2B Lead Generation in 5 Easy Steps
    A presentation you made internally to your team does not have to go into the company archives. Refresh, Recycle, Repurpose, Refinish, Recreate. Finally some warm temperatures, April showers, baseball season opens again, food and wine festivals, and generally speaking, the joy of spring. In the world of business, Q1 is over. As the exhilaration of the New Year fades away, the reality of new challenges settles firmly on boardroom agendas.
    [Presentation] Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers
    However, it also presents one of the fastest ways to bounce a user off your page. ?. Thank you for your interest in white paper marketing! Before continuing, please provide the following information so we can get to know each other! Middle Name. Also Nicknames. Business You Work For. Your Position (or something close to it—this is a dropdown we didn’t think much about). Your Work Address. Home Address. Previous Home Addresses. Address You Hope to Live at One Day.
    [Presentation] Thank you to a kaleidoscopic marketing tech community
    Above all, I’m grateful to the spectacular array of people whom I’ve had the privilege to learn more about marketing technology from this year — from blog posts, reports, presentations, and discussions over coffee or beer. It’s the Thanksgiving holiday here in the U.S. tomorrow, and I want to take the occasion to say a heartfelt “thank you” to — first and foremost — you, dear reader.
  • LEANDATA  |  MONDAY, JUNE 1, 2015
    [Presentation] My first 30 days as CMO
    On my second day, I presented a barebones powerpoint that I used as a talk track to explain my ideas for the future. The third day, after presenting the same first day memo to the board, everyone had an understanding of where I’d be going and a bit about my personal style. As recently posted on LinkedIn By Adam New-Waterson. My first month as a CMO has been a whirlwind. Previously scheduled vacation plus a trade show kept me out of the office for several weeks.
  • HUBSPOT  |  FRIDAY, JUNE 13, 2014
    [Presentation] The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
    When she reviewed what she''d scribbled down the night before, she thought it was "just OK" -- and, after presenting it at the morning meeting, no one was particularly enthusiastic. One of the biggest assets in a married couple''s relationship, the diamond engagement ring, might be an emotional asset and a symbol of love and commitment -- but in the financial sense of the word, it isn''t actually an asset at all.
    [Presentation] What’s the Best Social Media Monitoring Tool? It Depends
    It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites.
    [Presentation] How Snapchat Marketing Is Changing the Way Brands Interact with Consumers
    Even though a lack of comments could be good to avoid brand trolls, it also presents a customer service issue. Just when brands were getting pretty good at the big social media platforms (Facebook, Twitter, Instagram, and Pinterest), Snapchat had to come along and turn everything upside down. Snapchat, once the playground of teens and a handful of celebs, has gone mainstream. Kim Kardashian joining in March 2016 was the first sign.
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