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  • WRITTENT  |  THURSDAY, JUNE 27, 2013
    [Presentation] 7 Ways to Infuse Your Company Website with Brand Personality
    While this navigation has brand personality in abundance, it still manages to present the website’s structure in a way that’s really easy to figure out: Image Credit: JM Creative. 3-5 seconds. Generally, that’s all the time you have to convince a first-time website visitor to remain on your page, and begin a lasting relationship with your brand.
    [Presentation] 3 Content Marketing Ideas to Set Your Firm Apart
    As long as you present the facts and get your point across, warm, informal text is much more inviting than copy that reads like an owner's manual. By now, everyone in the world of marketing knows how effective great content can be at turning readers into buyers. But what makes great content? If you search "great content tips," Google returns 594 million results.
    [Presentation] Salespeople Need to Be Remarkable, Too
    During one of my presentations at INBOUND 2013, I decided to guide the audience through an exercise which I usually force my salespeople to do. When I was invited to write a few posts for HubSpot, I decided that one of my topics would be about the “Be Remarkable” theme of their recent INBOUND 2013 conference in Boston and how we can apply that concept to Sales in addition to Marketing. What does it mean to provide a remarkable sales experience for your potential clients?
    [Presentation] 6 High Converting Landing Pages that May Surprise You
    Creating high-converting landing pages for B2B products requires careful understanding and design that focuses on outstanding copy and presentation. Without these, landing pages can’t deliver the results you want. Your landing page has to put the user first and communicate your value proposition clearly. Each campaign you run and each offer you create should have […]. B2B Marketing Ideas Marketing Tips marketing marketing insight
    [Presentation] 10 Terrible Reasons to Redesign Your Website
    My advice: A/B test different designs, then present those to the executive team so only the best designs are implemented. Almost every marketer has been through a website redesign in their lifetime. Whether it''s for corporate rebranding, launching new products, going mobile, or just to increase the site''s effectiveness, a redesign is a great way to recharge and breathe new life into your online presence.
    [Presentation] 25 Motivational Sales Quotes
    All future and present employers please disregard that last sentence) One fantastic way to get through this midday funk is to find a really inspiring quote. You all know and love that middle of the afternoon feeling when the coffee seems to wear off and all of life’s endeavors seem to focus on the goal of making it to 5p.m. I often find that tweeting a great little quote will find more retweets and responses than any other tweets.
    [Presentation] Habits of Customer-Centric Marketers: Q&A with Donna Danis
    As it relates to buyer journeys – understand the channels and content buyers rely on at each phase, and then present your case in a compelling way that makes you stand out from your competitors.” In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association.
    [Presentation] What Steve Jobs Can Teach Us about Marketing in 2017
    In the following video, Jobs gives a presentation highlighting a key feature of the computer ‒ that the new product is so thin, it easily fits into a manila envelope. The best stories start by presenting unresolved mysteries and problems, then slowly revealing the solution. Present customers with the right content at the right time. Steve Jobs didn’t look good on paper. He wasn’t an engineer; he didn’t have an MBA. In fact, he had no college degree at all.
    [Presentation] 2 Lessons Marketers Can Learn From Star Wars
    Even the things that are wildly different – like hair and dress styles and species – are presented in ways that add to the plausibility that somewhere there’s a parallel universe where forces of good are fighting forces of evil. It’s the start of a shiny new year, a time when most people commit themselves to certain priorities at work and in their personal lives.
    [Presentation] Straight talk on Patreon and patronage for content
    I spend thousands of dollars developing quality Slideshare presentations people can download for free. I’ve been writing a lot lately about pressures on monetizing content and new monetization ideas. Recently I wrote about a new service called Patreon , which allows fans of your content to say “thanks” with a small monthly donation. I decided to implement this on my site for these reasons: 1) I saw a friend, Scott Monty do this and I thought it was an interesting idea.
    [Presentation] OhioHealth Paid Search Webinar: the Top 6 Takeaways
    Managing digital marketing at a healthcare system presents unique challenges. They are a road map to overcoming the challenges that healthcare paid search presents to so many marketers. Even if you missed our December 8th, 2016 healthcare webinar with OhioHealth and Google , you probably already know that healthcare paid search is complicated. What you might not know if you missed the webinar, though, is that it is worth it.
    [Presentation] What B2B Marketers Need to Know About Social Media in China
    Accordingly, because Chinese users hold very different networking values from users of other countries, the social media there presents special traits, too. If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. You will quickly find out that they rarely have those accounts. Like Google, Facebook and Twitter are blocked in China due to the censorship issue.
    [Presentation] Internet Marketing Grinders Are Winners
    This is also not about a meat grinder, although many who have taken the plunge into the Internet marketing world have been put through the grinder in more ways than one (present company included). Image via Wikipedia. by Frank Reed. First of all, for you folks in New England that refer to a sub or a hoagy as a "grinder," this is not about that. You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section.
    [Presentation] Inbound Marketing vs. Content Marketing – What’s the Difference?
    I mean, look how much they actually have in common: In fact, Joe Pulizzi even admitted in a 2010 presentation at HubSpot’s headquarters that the two practices were pretty much exactly the same thing, stating “we are indeed all media companies today and it doesn’t really matter what you call it.” Are there any major differentiators when it comes to inbound vs content marketing, and what are they? Caution. You’ve just unwittingly stepped into one of the fiercest marketing debates today.
  • HUBSPOT  |  FRIDAY, APRIL 12, 2013
    [Presentation] A Marketer's Guide to Understanding Statistical Significance
    Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant ?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before. Isn’t that significant?”. All kidding aside, as data-driven marketers, we’re not only asked to measure the results of our marketing campaigns , but also to demonstrate the validity of the data.
  • HUBSPOT  |  MONDAY, MARCH 14, 2016
    [Presentation] 13 Case Studies That Prove the Power of Word Choice
    Your website copy is responsible for more than just presenting your visitors with basic information. In fact, your words alone have the ability to influence how visitors feel about your brand, what they choose to click (or not click), and how your site ranks in search engines. How can you ensure that it's working the way you want it to? Testing. Sometimes the tiniest change in word choice can have a major impact on your conversion rates.
    [Presentation] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    When presenting this test to the gatekeeper, communicate and agree on measurable goals and then confirm additional investment and sign-off if your test meets expectations. Our State of Inbound Marketing Report and this customizable presentation offer a great place to start. Extra Resources and Examples: Free Presentation: How to Convince Your Boss to Transform Your Marketing. Presentations.
    [Presentation] The 5 Most Overlooked Features of Your Snapchat Marketing Strategy
    The better the content on Snapchat looks, the more they’ll come back…” The option to easily manipulate video content presents great opportunities for brands to tell stories in even more ways than before. This past weekend, I traveled to New Jersey to watch my alma mater compete in their Swimming and Diving Conference Championships. In between sessions, I spotted my old swim coach with a few of my former teammates huddled behind her.
  • HUBSPOT  |  FRIDAY, MARCH 3, 2017
    [Presentation] Dagnabbit: Why We Love Marketers Who Curse
    And Doug Kessler, creative director of the agency Velocity Partners, has given numerous presentations on the power of swearing in your marketing. We’ve been together for a while now, Marketing Blog readers. I’ve shared stories with you about business school, my surprise revelation that I’m an introvert, and other personal tidbits here and there. Here's one that I hope won't lower your opinion of me: I have a bit of a potty mouth. My first instinct is to apologize for it.
    [Presentation] How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
    Seasonal events and celebrations present different opportunities for different business sectors. For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year. But planning an effective seasonal campaign not only takes a lot of organisation, it also takes a considerable amount of time. For this reason, smaller brands tend to let these opportunities come and go without making the most of them.
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Presentation] Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities
    Even something as simple as an internal presentation can be transformed into SlideShare content that could be of use to those outside your office’s four walls. (I I first presented my 5 Steps to Creative Problem Solving at a company lunch and learn. As a Yale Entrepreneurial Institute Venture Mentor, I have the privilege of working with some of the world’s most creative and inspiring future business leaders.
    [Presentation] The Science Behind the Art of the Call-to-Action: Part 2
    When an offer is positioned as the mid-point between two other offerings, it tends to convert at the highest rate – and at a higher rate than if the offer were simply presented on its own. In part one of this series , we looked at the rationale behind the call-to-action (CTA) and how that influences professional services buyers’ behavior. How should firms craft their CTAs for great marketing success? It all depends on context.
    [Presentation] How to Manage Successful Webinars, Part 3: A Post-Event Checklist
    The email will typically include content related to the event, e.g. presentation slides, background information, access to a post-webinar discussion in your LinkedIn group, etc. The archived event page can contain the presentation slides, links to related resources, and the event recording as soon as it’s available. by Andrew Spoeth You’ve just wrapped up your online event and are relieved that everything in your webinar went smoothly. Now what?
  • FATHOM  |  WEDNESDAY, MARCH 30, 2016
    [Presentation] This Week in Publish or Perish: How to Measure the ROI of Social Selling in Salesforce
    Can you tell us about the history of the gaps present between Salesforce and LinkedIn? Sales leaders are moving away from volumetric models and focusing in on more meaningful, value-driven relationships. The problem is, volume is easy to predict and measure–social selling, not so much. Is social selling impossible to measure?
  • BIZNOLOGY  |  FRIDAY, JUNE 24, 2016
    [Presentation] How to protect yourself on Twitter
    I had searched the hashtag of a convention that was going on nearby, interested in who was presenting and what attendees were saying about it. I saw two interesting things recently that have me thinking about security and protecting yourself on Twitter. I was scrolling through when a string of decidedly Not Safe for Work tweets all came up in a row, showing pictures of what looked like women dancing for tips, and inviting attendees to join. This is incredible,” I thought. “A
    [Presentation] 3 Ways to Keep Your MarTech Stack Tidy
    At the recent SiriusDecisions Technology Exchange Conference, one of the major themes from the analyst presentations highlighted the need for marketing to beware of the temptations of “shiny new objects,” and the majority of these shiny objects are unitaskers that fill missing functions in the core MarTech stack. Author: Ed King Does your MarTech stack look like your kitchen drawer? If so, think about what that means for your data as a B2B marketer.
    [Presentation] 5 Awesome Examples of Instagram Marketing From Real Brands
    Take the time to think about what pictures your fans want to see from your brand and how to present them in an interesting way. Recently, I realized that my phone takes better quality pictures and has more megapixels than any camera I currently own. While I am nostalgic enough to lament that my future children may never know the Kodak brand existed, I still keep snapping away and sharing photos with my phone. And guess what? So are your customers!
    [Presentation] Maximize Inbound ROI: Clicks, Content and Conversion
    Lenskold presented the following question about linking current measures to financial outcomes: For most marketers, the biggest challenge is assessing the impact of multiple contacts, followed by tracking content to the closed sale and attributing sales to the right tactic. We’ve just hit the highlights of Jim’s presentation here.
  • KAPOST  |  MONDAY, MARCH 6, 2017
    [Presentation] The Psychology Behind a B2B Marketing Plan
    You should still be friendly—and even crack a joke or two when appropriate— but you also need to present yourself as an expert in your industry, along with someone a buyer can learn from (this includes incorporating industry jargon). Just because we’re business-to-business doesn’t mean we have to engage with one another like machines. Behind a business are (newsflash!) humans.
    [Presentation] Integrating marketing technologies? That’s the easy part
    But we have many more presentations focused on strategy, process, workflow, organizational structure, culture, management, the customer’s journey, and how marketing technology enables and supports the digital transformation of these elements of your business. Is the “integration” challenge of marketing technology really our top obstacle?
    [Presentation] What Healthcare Marketers Can Learn from the 2016 B2C Content Marketing Benchmarks Report
    Online presentations (36% last year vs. 48% this year). Content marketers: one of the most important research reports was released two weeks ago by the Content Marketing Institute (CMI) and Marketing Profs. That’s right – the 2016 B2C Content Marketing Benchmarks, Budgets and Trends report has been released. If you’re like me, you’re intrigued about the status of our beloved content marketing industry and where it’s going.
    [Presentation] Sales Leadership: 10 Sales Kick-off Idea’s
    9. Make sure each salesperson presents their “Business Plans” for the year, based upon the number of salespeople this can be done by breakouts into regions, smaller groups or as a single group. Sales Leadership: Ten 2012 Sales Kick-off Meeting Idea’s.
    [Presentation] The Interview as Sony False Flag Publicity Stunt
    Some more background information about the hacking of Sony Pictures and the resulting North Korean threat against the release of The Interview: Sony Pictures Presents: the Propaganda Model: The Mighty Wurlitzer Plays On [PDF]. “I don’t care what the newspapers say about me as long as they spell my name right” – Phineas T. Barnum. “There is no such thing as bad publicity except your own obituary.” ” – Brendan Behan.
    [Presentation] Successful Strategies to Align Sales and Marketing
    It’s crucial, she added, to be presenting the same numbers at executive meetings with confidence. Early in her career, Meagen Eisenberg received some foundational advice from a chief marketing officer. Sales, she was told, is our partner. More than that, we need to treat them like our internal customer. She took that philosophy to heart. “I
    [Presentation] How to Talk About Education Standards – Sans Politics
    Present the basics all stake-holders (parents, students, teachers, administrators, the general public) should know. Politics in education are more polarized than ever. Everyone, from K-12 principals to university directors of admissions, has felt the divide created by national standards for education. If you’re an education marketer, you may have to write about those standards, whether you agree with the ones your school follows or not.
    [Presentation] How Far Will Native Ads Spread? Google Maps and the App Store Enter the Fray
    Instead of seeking out workarounds to present the same type of ad, they’re taking cues from consumers and trying to provide a better experience. If you’re an app store purist or a long-time fan of Google Maps, you might want to sit down for this news: Both platforms intend to offer native ads through their app-based services. For Google Maps, these ads will come in the form of “featured pins.”
    [Presentation] How to Incorporate User Generated Content into Your Nonprofit Marketing
    You then have your pick of the best, most compelling UGC to drop place throughout your website and drop into reports and presentations, as well as share via social media. A central pillar for successful inbound marketing is the ability to forge a trusting relationship with your prospects and members. People can be influenced by the content your organization creates, but they love love love hearing from your current constituents more.
    [Presentation] B2BCamp and the Evolution of the “Unconference”
    The morning kicked off with a keynote presentation courtesy of ANNUITAS Chief Strategy Officer, Adam Needles. As the need for skilled B2B demand generation workers continues to grow, so does the proliferation of conferences geared to demand generation enthusiasts looking for that additional edge in the battle against outdated, tactical marketing methods. Enter the “Unconference.”. Having attended the fifth session of B2BCamp in Atlanta this past weekend, it was the first I heard the term.
    [Presentation] 6 Creative Ways to Bring Experiential Marketing to Your Customer’s Home
    ” For brands, VR and AR present real opportunities to literally place the world of your brand (or the world at large) into the hands of your consumers. Last July, Japan’s Finance Minister Taro Aso was about to take off from the Narita Airport, on his way to the 2015 G20 summit —a meeting that comprises finance ministers and central bank governors.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Presentation] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    Make sure your advertisement presents the information as accurately and clearly as possible. CAN-SPAM. Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. Some parts of this law may seem obvious, but others are actually quite confusing. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it. Yikes.
    [Presentation] There is only one objective in social media: create learning networks
    Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.). So for example, a tweet or a posting in a LinkedIn forum leads to blog post, which leads to a video, which leads to a conference presentation, white paper, or private event for top customers.
    [Presentation] Cost and Benefits of Market Research
    As it turns out, well-conducted and well-presented market research is often a powerful catalyst for change. What are the benefits of market research for professional services firms? Is it worth the cost? And does it really matter? These are some of the questions we get from our clients when we recommend researching their current clients and target markets. While on some level we all know that market research is a good thing, these are legitimate questions.
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Presentation] 5 Signs the Gap Between Sales and Marketing is Closing
    A close collaboration between sales and marketing in the lead generation process is a priority in the present, especially in fast-paced startups and SMBs. The celebrated co-founder of HP, David Packard, once said: “marketing is too important to be left to the marketing department.” Many marketers will jump immediately from their seats and label this as an utter blasphemy. Nonetheless, the truth is that Packard is right (up to a certain extent).
    [Presentation] Why You Need Marketing Analytics, Not Web Analytics
    Is that lead an active part of your email subscriber base, often clicking and converting on marketing offers presented via email? Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations.
  • THE ROI GUY  |  THURSDAY, APRIL 23, 2015
    [Presentation] Improve Your Content: From Passive to Interactive
    Greatly exceeding the value placed on passive content, DemandGen Report indicates that Interactive Content topped the list of the most valuable assets in helping guide buying decisions, including: 45% ranking interactive presentations (dynamic storytelling), a four or five on a scale of five in terms of value 42% ranking ROI calculators as very valuable 40% placing a high value on Assessments.
    [Presentation] 5 Tips for Writing Life-Altering Email Headlines
    If you present a thought-provoking problem in the subject line, the headline (and email body copy) should solve it. What does it take to write attention-getting headlines that convince your email reader to convert? Composing headlines can be one of the most rewarding parts of being a writer. It’s your opportunity to show off your skills by packing a lot of meaning and benefit into a (hopefully) short space. But it’s also very difficult to get it right.
    [Presentation] Lights, Camera, Video Marketing – How to Add Videos to Your Marketing Mix
    Then find a way to present that idea in a short and entertaining way. Alright, answer honestly… how many online videos have you watched today? Online videos are a key part of your small business marketing toolbox. A recent survey by the consulting firm Accenture found 90% of consumer respondents watch video content over the Internet. And that’s not surprising, considering video hosting giant YouTube boasts billions of viewers.
    [Presentation] 10 Sales Posts to Kick Off the Week
    Sales Presentations the Don’t Suck [share this with your team] – Inside Sales Experts. Times are tough these days with the economy and many of you may be feeling the slow, turtle-pace of sales in your business. Give these posts a look and see how you can fire up your Q4 with better sales practices. Selling Successfully in a Down Economy – Selling Power Blog. Four Keys to a Great 4th Quarter – Salesopedia.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2011
    [Presentation] The Business Value of QR Codes [Marketing Cast]
    QR codes present a great opportunity to bridge your offline marketing efforts with the online presence of your company, says David Meerman Scott. For instance, you can reference something in your presentation slides and send traffic to a specific page. One of the most valuable features of QR codes is that they present a new opportunity for measuring your offline marketing efforts. They seem to be everywhere—on posters, subway ads, billboards, and brochures.
    [Presentation] How To Maintain Website Content Post Launch
    Scheduling content makes it easy to load up relevant changes (when you and your content team actually have some down time) and offers your business a leg-up on presenting internal and industry information in a timely fashion. As a business in the digital era, you have to have an idea of how to write for your online consumers and visitors. But, there are always lingering questions during and after the process of writing site content for a new web initiative.
    [Presentation] How EverString Found the Force in ABM
    And then they were present to talk with prospects — about predictive analytics and the movie. In a galaxy far, far away. OK, maybe not. Actually, it was pretty close — at a Bay Area movie theater. But a clever campaign last December was a good example of just how far outside the traditional-marketing universe that predictive analytics company EverString was willing to journey to capture the attention of high-value prospects. “We
    [Presentation] Say Hello to Personalized Video!
    Here are a few examples of our personalized splash screens: That means that 16x more people visited our campaign landing pages and watched our videos when presented with a personalized video! Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand.
    [Presentation] Health Care Marketing: Personalization, PHI, and Preference Centers
    Claims information is captured every time a member goes to see a doctor or visits a hospital, and it provides in-depth insight into past, present, and future health concerns. Then, because my BMI was slightly into the overweight territory, every time I signed on to the site, I was presented with weight loss tips, programs, articles, videos, and so on.
    [Presentation] Do You Need to Worry About CAN-SPAM Lawsuits?
    Th e opinions presented in this blog do not necessarily reflect the opinions of Marketo. Author: Leah Hamilton Disclaimer: This blog post is for general information purposes only and does not constitute legal advice. Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced.
  • HUBSPOT  |  THURSDAY, MARCH 28, 2013
    [Presentation] Why We Acquired Two More Companies. And We're Just Getting Started
    So seriously, in fact, that we recently doubled down on our commitment to employee autonomy and transparency with the Culture Code deck Dharmesh presented to our company and the world two weeks ago. As you may have seen this morning , HubSpot has acquired Chime and PrepWork , both of whom will bring great innovation and unique IP to the HubSpot team.
    [Presentation] Grow Your Wiki
    Presentation. is underway here in Italy, and I presented “Cultivating wikis to change the enterprise and improve the bottom line&# this morning. Grow Your Wiki: Presentations in Italy and Portugal Next Week. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian. AusWeb07. Barack Obama. better meetings. BlackBerry. boris mann. business. CeBIT. change. change management. citizen journalism.
    [Presentation] Spring Clean B2B Lead Generation in 5 Easy Steps
    A presentation you made internally to your team does not have to go into the company archives. Refresh, Recycle, Repurpose, Refinish, Recreate. Finally some warm temperatures, April showers, baseball season opens again, food and wine festivals, and generally speaking, the joy of spring. In the world of business, Q1 is over. As the exhilaration of the New Year fades away, the reality of new challenges settles firmly on boardroom agendas.
  • WRITTENT  |  TUESDAY, MAY 28, 2013
    [Presentation] 30 Low-Cost Ideas for Content Marketing on a Shoestring Budget
    Powerpoint documents from prospect presentations, industry events, or even internal training can be quickly edited, and uploaded to Slideshare for maximum exposure. HubSpot’s culture code , a slideshare presentation created by Co-Founder Dharmesh Shah, has recently gone viral. Spotlight your businesses’ rules and ethics in a presentation or blog post. If you ever want to really annoy a marketer, tell them that content is low cost marketing.
  • LEANDATA  |  MONDAY, JUNE 1, 2015
    [Presentation] My first 30 days as CMO
    On my second day, I presented a barebones powerpoint that I used as a talk track to explain my ideas for the future. The third day, after presenting the same first day memo to the board, everyone had an understanding of where I’d be going and a bit about my personal style. As recently posted on LinkedIn By Adam New-Waterson. My first month as a CMO has been a whirlwind. Previously scheduled vacation plus a trade show kept me out of the office for several weeks.
    [Presentation] 1,600 SXSW Speakers, Three Twitter Lists
    Pop quiz: How many speakers presented at SXSW Interactive? Who are the 9% who aren’t, and how’d they get selected to present?) . by Andrew Moravick | Tweet this. Answer: More than you’d imagine. In fact, way more – 1,600 if you’re looking for a number. Remarkably (but unsurprisingly) 91% of SXSWi speakers are active on Twitter. (Who Today we’re pleased to share with you all the active speakers in three Twitter lists.
  • ACT-ON  |  TUESDAY, FEBRUARY 23, 2016
    [Presentation] How and Why To Set Your Site Up for Google’s Rich Answers
    Finally, rich answers present a terrific opportunity for smaller, newer, less authoritative sites. There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. Maybe you’ve noticed more of them recently, too. I’m talking about rich answers. Rich answers are not like other search results. They play by different rules, affect other rankings, and offer a major new opportunity for SEOs who know how to use them. What’s a “rich answer”?
    [Presentation] Debunking 5 Agile Content Marketing Myths
    In case that’s you, allow me to present a few recent headlines: Agile Marketing: The Future or Fluff? After every presentation or workshop that I give, I hear from someone who very much wants to embrace Agile ideals and processes, but can’t imagine trying to convince the rest of their team/department/organization.
    [Presentation] What’s the Best Social Media Monitoring Tool? It Depends
    It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites.
    [Presentation] So much free content, so little time!
    I will be appearing with an amazing panel of experts March 9 as Focus presents a free Interactive Summit featuring Author Jeffrey Hayzlett, Altimeter Group’s Deborah Schultz and Deloitte Consulting’s Chris Heuer. I’ve been very fortunate to be invited to appear on some outstanding programs and I wanted to let you know of some upcoming FREE learning opportunities. Win a free guest post — If you have never attended an MLT Idea Series free webinar, you are missing out.
    [Presentation] How to Write Call-to-Action Copy That Gets Visitors Clicking
    View more presentations from HubSpot Internet Marketing. Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let's take calls-to-action as an example. If the copy you craft doesn't draw visitors in, that can hurt your click-through rate, lead conversions, and ultimately, sales.
    [Presentation] How to Propel Revenue by Shifting Your Sales Energy Use
    This Thursday, February 21 st at 11:00 am Pacific, Nancy and Janelle Johnson, Director of Demand Gen for Act-On will present “ 30 Seconds Matter: How to Propel Revenue by Shifting Your Sales Energy Use ,” a webinar focused on how to make the most out of the limited time sales people have for actual selling. Before launching Smart Selling Tools in 2006, Nancy Nardin served in sales leadership roles at leading analyst firms such as Gartner Group and IDC.
    [Presentation] 6 Easy Ways to Predict Content Marketing Trends
    Don’t get stuck in the past—or worse, the latent present. Not long ago, in the spirit of celebrating a long summer that was dwindling to a close, I visited Canobie Lake Park in Salem, NH—which is where I met Pappy. Pappy, for those unfamiliar, is the nightmarish visage of a bearded man clutching a bag of gold coins. Like Zoltar’s long-lost cosmic twin, Pappy exists with the purpose of predicting the future for anyone who can spare him a quick $1.
  • THE POINT  |  MONDAY, AUGUST 8, 2011
    [Presentation] Lead Generation Losing Out to Social Media? Not So Much.
    This will present a challenge for marketing organizations to step up their games and deliver more leads for less.”. In my view, saying that lead generation is losing out to social media, true or not, presents a false choice, in the sense that it suggests companies have to decide between one or the other.
    [Presentation] 22 Noteworthy Content Marketing Guides and Tips
    Drew Williams presents the concept of the “engagement ladder,” which helps map marketing content to all phases of the buying decision process, from solution education (such as analyst reports or industry studies) through vendor education and vendor consideration to decision support (e.g., Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years.
    [Presentation] Reactivating Your Database – Key Steps to Getting Your Leads to Re-engage
    Did you see the results we presented to your boss? by Maria Pergolino Marketers typically spend the largest chunk of their budgets on lead generation, in order to find potential customers. These names are often fast-tracked over to sales, and then tossed back to marketing if they are not yet ready to purchase. Marketing then continues the conversation with them via email marketing or lead nurturing– waiting for them to respond.
    [Presentation] Not Just for Job Seekers – 3 Ways to Get More Out of LinkedIn
    Share Presentations: Create a SlideShare account to host your presentations and use the SlideShare for LinkedIn app to display them on your profile. SlideShare presentations also support YouTube videos, making them a great way to add video content to your LinkedIn page. Additionally, you can also use links in your presentations to drive traffic to conversion pages on your website.
    [Presentation] What Social Media Marketers Can Learn From Miley Cyrus…
    As Martin Laetsch pointed out in his presentation a few weeks back “ 5 SEO Strategies Every Company Needs to Master ,” a company’s online content should be something that attracts people, that they want to read or watch, and share. By now, most of you likely know more than you ever cared to about Miley Cyrus – one-time star of Disney, now a self-proclaimed adult “acting like a kid.”.
    [Presentation] The Top 5 Mistakes Companies Make Building Demand Generation
    Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation. So they task marketing leadership with building a demand generation engine and run into myriad problems.
  • HUBSPOT  |  FRIDAY, JUNE 13, 2014
    [Presentation] The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
    When she reviewed what she''d scribbled down the night before, she thought it was "just OK" -- and, after presenting it at the morning meeting, no one was particularly enthusiastic. One of the biggest assets in a married couple''s relationship, the diamond engagement ring, might be an emotional asset and a symbol of love and commitment -- but in the financial sense of the word, it isn''t actually an asset at all.
    [Presentation] Improve Your SEO with Influencer Marketing
    Your knowledge may be the same as an influencer, but they’re an expert at presenting this knowledge in a very different way, which evokes trust in the reader. Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like trying to find a needle in a metaphorical, saturated market haystack. Ranking number 1 on Google, is extremely important and effective in increasing organic web traffic.
    [Presentation] An Open Letter to Millennials Seeking Creative Positions
    You are naturally nimble, technologically savvy, and ever-present socially. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Dear recently graduated Millennial: Congratulations on your graduation! I understand you’re ready to conquer the world of advertising. I want to get to know you. You may be exactly what we need. Before you begin your conquest, let me introduce myself and offer up a few pointers.
    [Presentation] Don’t Run Your Twitter Marketing Like Starbucks [Study]
    In this way, other social media platforms present some empathetic difficulties as opposed to Twitter marketing. For many marketers, Twitter marketing is a balanced mix of intuition, personableness, data analysis, and good content to share. It’s a formula that works for the majority of brands, providing the sincere-feeling interactions users seek through social media.
    [Presentation] 11 Impressive B2C Campaigns That B2B Marketers Can Learn From
    To close out the year, Spotify presented each user with a "Year in Music" microsite telling the story of their 2015 music habits. Time for another brainstorm session. After scratching out a list of possibilities, you turn to your computer for inspiration. Consider your go-to sources: Do you immediately navigate to your competitor's blog? Are your bookmarks filled with favorite content from companies in your industry? Constructive thinking doesn't happen inside of a vacuum.
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Presentation] How to Make Sure Your Designers Stay Ahead of the Curve
    Finally, set aside time after the conference for designers to present what they learned to the rest of the team. This format can fit nicely into a workshop like we discussed earlier, but even if you aren’t holding such a workshop, you should still require your designers to present. Great designers don’t get that way by accident.
    [Presentation] 51 Ridiculous Keywords Google Won't Let Me Track Anymore
    32) "presentation 90 hours". I''ve been in some presentations that felt like they lasted 90 hours. This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. It''s been a busy month for Google, the 50 billion pound gorilla of the search world. Even my dog, Zoe, got in on the analysis. She wrote an article for her blog (that''s right, she has a blog. and a Twitter account.) summarizing her opinions on the changes from Google.
    [Presentation] 5 Ways to Speed Up Your Content Editorial Process
    One simple ebook can be turned into: A SlideShare presentation. Author: Daniel Tolliday If you ever find yourself banging your head on the keyboard wondering why there are so few hours in the day to produce content; don’t worry, you’re not the only one. Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Presentation] Storytelling Essentials: 15 Lessons From 2013's INBOUND Bold Talks
    Finally, Christopher Carfi''s You Must Be Present to Win strikes a beautiful balance between the theoretical and the practical, pushing us to enact, in the moment, simple ways of becoming more present with the people, places, and things around us. Do you agree with''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you?
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Presentation] 10 Ways To Become a SlideShare Marketing Master
    In fact, one of the most powerful forms of social media for B2B companies is presentations. Presentations span all aspects of the company from sales and marketing to product development and human resources. While presentations online can be shared in different ways, SlideShare has emerged as the leader in making presentations social. SlideShare allows businesses and individuals to upload their presentations to the Web and share them for free.
    [Presentation] 6 Things Your Website Still Must Have To Get Found Online
    Page Titles - These are the titles that are presented in search engine results (located in your site’s HTML code). Despite Google''s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. Have you noticed there are a shrinking number of search engine optimization (SEO) firms these days? Or that some traditional SEO agencies are diversifying into other services as quickly as possible?
    [Presentation] Blogger outreach is more PR than social media
    Of course we’re courteous and we’re present and we’re always kind — “hugs not horns” I always remind my team — and we’re never anything but earnest and polite — “be kind, for everyone you meet is fighting a great battle” — but if they’re not interested, we don’t contact them again.
    [Presentation] Scheduling Your Business Blog: How Often to Blog and the Best Times to Publish
    He also presents research into the best times to tweet and share your blog posts on Facebook for maximum reach. If you’re trying to create an editorial calendar to keep your business blogging on schedule, there are two tricky things you need to master: coming up with new content ideas and figuring out how often to blog.
    [Presentation] The Best In B2B Technology Content Marketing
    We’ll create a presentation from the eBook with highlights. The B2B technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for.
    [Presentation] 5 Ways to Promote Your Webinar
    Make your invitation copy as short as possible, and use compelling images, including a headshot of your presenter – people like seeing who will be presenting. If there are graphic elements to the presentation, consider using a strong one if it adds to the impact of the email. Make it utterly clear what’s in it for the attendee and what action they can take after being present. Ask your presenters to promote the social media URLs you create.
    [Presentation] 10 Simple Steps to Get Started with Content Marketing
    Content can include email newsletters, presentations, webinars, social media posts, blog articles, whitepapers, webinars, guides, podcasts, videos and many others. Turn your webinar into a series of blog posts or your eBook into a presentation. Content marketing has the power to bolster your firm’s profile and help position you as an expert in your field. Having a strategy is crucial in content marketing, but this strategy doesn’t have to be exhaustive to get started.
    [Presentation] 9 Steps to Building a Unique Value Proposition in Management Consulting
    Your value proposition is part of your branding so use it everywhere—your website, as part of presentations, on collateral, social media sites, and anywhere else an opportunity exists. When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you're the management consulting firm to do this?
    [Presentation] Content Marketing Tools Series #3 SlideDeck
    Brainshark: Online and Mobile Video Presentation Tool. It’s not necessary that you have a great content, you present it to people and they readily appreciate it. How you present that content is equally crucial for its success and reach. They way you present your content in an interesting and creative way also plays a key role in its acceptance. Normal. 2012-03-15T02:44:00Z. 2012-03-15T02:44:00Z. 10.2625. Clean. Clean. MicrosoftInternetExplorer4.
    [Presentation] 43 Tweetable Answers to Top Questions About Twitter
    During the webinar, we released new data on how users are interacting with small businesses and presented five best practices on how to make the most of Twitter. Trust & transparency depend more on the context given around the link, rather than the way the link is presented. A few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. I was dubbed "Queen Tweet.".
    [Presentation] Inspirational Quotes From the World's Top CEOs [SlideShare]
    But, what we can do is learn from the successful, influential CEOs of the past and present -- their values, their motives, their cathartic moments -- and use those as our own jumping-off points. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. As living, breathing professionals, we’re often bound to repeat our past mistakes.
  • HUBSPOT  |  FRIDAY, APRIL 8, 2016
    [Presentation] The One Cognitive Bias That Could Be Derailing Your Productivity
    So if you've ever thought the night before a big presentation was the best time to clean your room, respond to your friend's son's girlfriend's career question email, and tackle the pilot of 24, well. "Learn by doing." It's a theory of productivity we're taught at a very young age, from the moment our parents make us sit down and practice the piano. Because practice makes perfect, right? Years later, the lesson doesn't change.
    [Presentation] 5 Ways to Get Started With Closed Loop Marketing
    Reporting for ROI: Today’s CEO demands accountability, and if you have to justify 1000’s of dollars for a trade show, then you need to present more than just the number of people who visited your booth. Check out my quick presentation on the subject! by mgulati Most of us have come a long way and have witnessed how life was before Google, or even before Twitter and LinkedIn. It is difficult to imagine the world without them now!
    [Presentation] 4 Excellent Examples of Creative Google+ Business Pages
    What you can learn from Special Report : Google+ Hangouts present a lower barrier to entry than something like a webinar, so regardless of your business, they could help you open up and feed the top of your sales funnel. When Google+ launched, companies were at a loss trying to find a way to utilize the new social network for business.
    [Presentation] What To Do With a "Not Quite Ready" Technology Case Study
    Yet this situation presents a dilemma: you know a technical case study now won't be as strong as it will be in a few months, after the technology solution has been fully implemented. One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Can we get the writer to do a case study?".
    [Presentation] Great B2B Email Copywriters: Where Are You?
    It also includes the ‘from’ address, the subject and the offer that you’re presenting. Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content. Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox. However, a good email can make the difference between a 2% click rate and a 12% click rate.
  • ACT-ON  |  TUESDAY, OCTOBER 25, 2016
    [Presentation] The Crash Course in Mobile Content Every Marketer Needs Now
    How to format and present content for optimal mobile engagement. If you’re interested in this, check out this Whiteboard Friday presentation Moz did last year about writing for the web and “hypotext.” Write as if you were drafting a PowerPoint presentation or a billboard. You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”.
    [Presentation] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    Teachers tell stories in their lessons, business men and women tell stories in presentations, artists tell stories through their work, and so on. Conversely, in-depth industry reports with loads of data is often overwhelming when presented as a long form blog post or 50 page static whitepaper. One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering?
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