KoMarketing Associates

OCTOBER 7, 2016

My presentation from The Alabama Global Supply Chain & Logistics Summit in Mobile Alabama this past October 2016. This presentation will focus on how organizations can position themselves for success in global e-commerce, improving brand visibility and customer experience online.

Ad Building 221

Ad Building Vendors Conference Tactics 221

KoMarketing Associates

DECEMBER 13, 2022

In our first chart of the report, only 22% said that marketing in the present day is better than 12 months ago. “Marketers are more positive about 2023 than about the previous year,” wrote the researchers behind the survey. “In But 37% think the future is bright for marketing, 15 percentage points higher than when asked about the past year.”.

Marketing Budget Creation 191

Marketing Budget Creation Statistics Marketing Budget Marketing & Strategy 191

KoMarketing Associates

OCTOBER 12, 2017

I touched on this a bit during my presentation but the same thing applies to review sites. If you were unable to attend the show, check out the #StateofSearch hashtag where you’ll find presentations, conversations, and tweets from the show. My presentation can be found below:

Lead Ranking 168

Lead Ranking Lead Scoring Conference Search Marketing 168

KoMarketing Associates

MAY 13, 2020

Industry research shows that about 9% of clicks go to featured snippets when there is a listing present. Lists: When information can be easily presented in a series of data points, or steps to explain a process, Google will use lists in featured snippets. Present the most critical information at the start (no fluff!).

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

OCTOBER 22, 2020

As new business generated from presentations, speaking engagements, conferences, and networking decline significantly year-over-year, agencies are making adjustments,” wrote the authors of the report. This was followed by referrals (60%), networking (37%) and organic search (19%). “As

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

KoMarketing Associates

MAY 6, 2020

For example, using quotes from speakers or executives that will be participating or presenting at the event in social media messaging and custom graphics/video is a great way to introduce the event topics to your target. There are a few ways to integrate employees and speakers.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JULY 6, 2020

In particular, eBooks can be utilized to present anything a business wants to feature, making them useful for both B2B content marketers and their target audience. The authors of the report note that eBooks, white papers and guides all have their own unique set of differentiators and use cases. The Customer Consumption of Marketing Content.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

KoMarketing Associates

MARCH 23, 2017

Note: The following post is an overview of the presentation given at SMX West 2017. The full presentation can also be downloaded here. By understanding what people are asking, we can identify if 1) If we have the answer, and 2) If we are presenting it correctly. You can find the full presentation below:

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

KoMarketing Associates

SEPTEMBER 28, 2016

A few tools that will be covered in my presentation include BuzzSumo , SEMRush , and Answer the Public. Stay tuned for the full presentation next week! — Site Reviews: Focus on Content. Date / Time : Wednesday October 12 th , 10:30am PST. Session Details : Examine content and content marketing in this live site review session.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

KoMarketing Associates

JUNE 12, 2018

Samantha Noble , Managing Director and Founder of Biddable Moments, shared just how much digital advertising has changed over the last 10 years (and a ton of paid media options) in her presentation, “Beyond the Reach of Keyword Targeting: The Evolution of Paid Media.” searchlove Love this presentation by @Casieg !

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

AUGUST 16, 2018

While any paid search expert has experience in writing copy, Responsive Search Ads provides an additional challenge that is not present when creating normal ads. It is also essential to avoid having the same messaging in multiple pieces of copy, while still making sure keywords are present, as similar messaging can be paired together.

Ads 157

Ads Google Effectiveness Advertisements 157

KoMarketing Associates

JANUARY 2, 2018

In situations like this, ask for the opportunity to sit in on meetings when team members utilizing this skill are presenting, or the skill itself is in focus. At KoMarketing, we try to alert team members when someone is presenting a recommendation or tactic not frequently used or that Directors know could be applicable across capability sets.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

MAY 16, 2018

There is no question that we will see buyers out in full force throughout this week’s NewFronts presentations, as they look to invest more and more of their budgets in the latest original digital video programming opportunities.”. In 2018, an average of 47 percent of digital video budgets will go toward producing original content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

KoMarketing Associates

FEBRUARY 5, 2019

Ipsos recently published the “GBI USA Launch Presentation” to gauge some of the factors that B2B buyers weigh during the customer journey. Although Global Business Influencers (GBIs) represent less than 1 percent of the population, according to the report, they are critical to B2B marketers.

B2B Marketing 159

B2B Marketing Research B2B Custom Publishing 159

KoMarketing Associates

AUGUST 11, 2015

We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. What is the Best Way to Present This Metric?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

NOVEMBER 22, 2016

At the beginning of the year, Derek presented to the team on how to both analyze the data and create better reports for clients. This included where to focus, how to sell your points, how to avoid 100 slide presentations, etc. Yes, there are tools out there (some we use) but they don’t necessarily convey the story you need to tell.

Training 120

Training SEO Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

JUNE 2, 2015

LinkedIn acquired presentation and image sharing platform SlideShare in 2012 , and has since integrated it with its existing platform in order to help users showcase their SlideShare uploads on LinkedIn. If you are regularly doing presentations to clients or at industry events, create a SlideShare account and upload your presentations.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

MARCH 17, 2015

In Dr Pete’s SMX presentation , he details percentages for the various types of Knowledge Graph experiences found within Google search results. Google recognizes this and continues to announce changes to the way it presents and considers organic positioning in search engine results when using a mobile device.

Paid Content 120

Paid Content Search Marketing Paid Search Agency B2B Marketing 120

KoMarketing Associates

NOVEMBER 30, 2017

Sometimes a first step is simply to create digital landing pages and variations of material used in sales presentations or designed to influence the B2B buyer decision process. Are there webinars or presentations in the works? Revisit The Traditional Marketing Plan. offline) marketing endeavors. offline) marketing endeavors.

Link Building 169

Link Building Planning SEO Ad Building 169

KoMarketing Associates

OCTOBER 6, 2015

Simmonds went on to give great examples of poor video search results, changing knowledge graph results, and the effects SERP changes can have on traffic (you can get the full presentation here ). One of my favorite presentations came from John Shehata who discussed how we as SEOs must align our goals with the overall company goals.

SERP 120

SERP Conference SEO Demographics 120

KoMarketing Associates

JUNE 13, 2017

This content marketing tactic presents organizations with a compelling visual way to share data in a story format, and in addition to being a nice “change of pace,” it’s. or presentations that may have been used for the last speaking engagement. Form a Story.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

KoMarketing Associates

FEBRUARY 14, 2017

But it also presents a digital marketing opportunity for B2B organizations. Seasonal SEO also presents an opportunity to target specific keywords or topics that aren’t normally targeted based on known trends. It does present a great opportunity to capture a new audience, but that’s not how you turn them into customers.

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

KoMarketing Associates

JULY 11, 2019

Share PowerPoint Presentations, PDFs, and Word Docs Directly from LinkedIn Pages Posts. Get extra visibility for your presentations. You can still upload presentation decks to SlideShare (which is owed by Microsoft, which also owns LinkedIn). Hashtags have had their challenges on LinkedIn, but they do work on the platform now.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

JULY 10, 2018

I gave a presentation last month on identifying gaps in your content. A few years back, Dana DiTomaso gave a presentation at SearchLove and in it, she talked about Geico. Get Casie’s full presentation here and see how KoMarketing can help you kick-start your content marketing efforts! Which takes us to the next part.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

KoMarketing Associates

JULY 10, 2019

Ipsos published the “GBI USA Launch Presentation” to measure some of the factors that B2B buyers weigh during the customer journey. The Emotional Factor During the Buying Process. Taking B2B buyers’ emotions into consideration may help during the purchasing process, according to previous research.

B2B Sales 120

B2B Sales B2B Marketing B2B Vendors 120

KoMarketing Associates

APRIL 10, 2020

This means taking a closer look at the web pages that are down period over period and analyze ways these pages can be improved, regardless of the external factors present. Focus on aspects of website performance that are specifically responsible for downward trends and optimize accordingly.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

FEBRUARY 10, 2021

The search results present an answer based on what Google intuits is the user’s search intent. This is the presentation of information from the Knowledge Graph. So many searches bring back SERP features, in fact, that more than 50% of all searches are now zero-click , and that’s been true since 2019. What is a “Zero-Click Search?”.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

KoMarketing Associates

MARCH 29, 2018

Determine what keywords present the most opportunity. Having access to important data like search volumes and estimated bids helps B2B marketers better align their overall online marketing strategy with the keywords and themes that present the most opportunity for the business. Google Adwords Keyword Planner.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

OCTOBER 16, 2014

Joanna Lord , VP of Marketing, Porch, gave a great presentation on the importance of a brand. Here is the presentation which provides some good examples of brands who are doing it right: Takeaway: People are more invested in brands than ever. Brand is Everything. She noted that branding could no longer be a secondary thing.

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

KoMarketing Associates

MARCH 19, 2015

As a side note, Ehren Reilly of GlassDoor gave a really nice presentation on direct answers and how companies can get their site included. You can see the full presentation here: B2B Online Marketing Blog Events & Updates Search Engine Optimization' Smarter Attribution with Google Analytics.

SERP 120

SERP Mobile Marketing SEM Conference 120

KoMarketing Associates

JULY 9, 2015

This has since become one of my favorite tools and something I’ve even included in presentations. Why not have them present to the team what they learned? We’ll actually be hosting open mic day at this week’s training and everyone will have a chance to present on anything they want. Conference Recaps. Bonus: Open Mic Night.

Training 120

Training SEO PPC Conference 120

KoMarketing Associates

FEBRUARY 21, 2017

Marketing Challenges Presented by Data and Analytics. “Data is the backbone of any strong lead generation strategy, and several experts agreed this was a major stumbling block for numerous B2B organizations,” concluded report author Beth Negus Viveiros, managing editor at Chief Marketer.

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

KoMarketing Associates

JANUARY 23, 2018

When it comes to replying to marketers, the majority (77 percent) said that they only do so when they are being presented with a relevant product/service. Approximately 36 percent claim that they prefer to seek out information only when they need it, and 19 percent stated that they like to connect at trade shows.

Email Marketing 120

Email Marketing Paid Search Agency Trade Show Differentiation 120

KoMarketing Associates

JUNE 19, 2017

This was followed by business books (21 percent), interactive data visualization tools (18 percent) and live presentations (13 percent). Nearly a quarter (22 percent) said that their preferred format for business insights is feature-length articles and reports.

Customer Surveys 122

Customer Surveys Lead Ranking Lead Scoring Data Hygiene 122

KoMarketing Associates

JUNE 28, 2017

The “Brand Experience Survey 2016” from Brandworkz and CIM found that just 53 percent of marketers believed internal-external brand alignment was present in their workplace. One year ago, research suggested that marketers were still struggling to get on the same page about the brand experience.

Marketing Report 120

Marketing Report Branding Brand Identity Marketing Management 120

KoMarketing Associates

MAY 19, 2015

As I was doing research for my SearchLove presentation , I came across an interesting study from Blue Nile Research that looked at how users search. Warning: Shameless Plug] Check out my presentation on The Customer Experience and It’s Impact on Search: I can’t wait to see what the next three weeks bring! Let’s try again.

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120