Presentation Related Topics 
Avitage
JANUARY 11, 2018
How do we think and handle knowledge and performance support content, different from documents and presentation content? How is our sales channel content developed differently from our internal sales content? How […]. The post 10 Questions About Sales Content Sales Leaders Should Ask Marketing Leaders appeared first on Avitage.
Avitage
AUGUST 14, 2017
Selling content is much more than documents, presentations and video. If you are trying to shift your selling model from a traditional product-feature-benefit approach to a value sell, this goes double for you. It’s about delivering the right selling Knowledge for each key engagement scenario.
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Avitage
APRIL 18, 2017
” Sales: ” we need customer stories, presentation support, videos, etc.” This is undoubtedly a contributor to quality problems experienced with marketing and especially selling content. Sales tells marketing, “we need better content.” ” Marketing replies, “what kind of content do you need?”
Avitage
OCTOBER 21, 2016
The book presents the results of extensive research. Challenger Sale introduced concepts about what B2B sellers should do. But few recommendations were really actionable by most sales leaders and their teams. Challenger Customer provides the roadmap, AND the accelerant. They looked at what the best B2B sales people have actually been doing.
Avitage
JULY 31, 2012
We also want shows that closely fit our specific presentation situation. For sales, training and marketing executives who make presentations or create their own content, this is especially important. PowerPoint is typically managed as a document. But we are often looking for specific SLIDES. We want the most up-to-date slide version.
Avitage
AUGUST 3, 2015
The primary focus of the book presents advice on global content issues such as localization and translation. This is true even when other silos handle foreign language requirements within the same organization! As I read Global Content Strategy I processed the information in two categories. But it also delivers relevant, […].
Avitage
AUGUST 3, 2015
The primary focus of the book presents advice on global content issues such as localization and translation. This is true even when other silos handle foreign language requirements within the same organization! As I read Global Content Strategy I processed the information in two categories. But it also delivers relevant, […].
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