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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

For the sake of convenience, we will primarily be keeping our blog contextual to online reputation management practices. Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM).

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How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. But why a Viral Content Strategy is required to begin with? There is no dearth of people who think that monotonous B2B content can’t go viral. In such a scenario “ how to make your content go viral ” can be a tricky question for marketers to answer.