Viral Marketing – Definition and Examples of Viral Campaigns

Referral Rock

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing?

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Top 3 Viral Mobile Marketing Campaign Examples to Inspire You

Martech Advisor

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. Tell us about your experience on LinkedIn , Facebook , or Twitter.

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What is viral marketing (and does it actually work in 2020)?

Sprout Social

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. What is viral marketing, anyway? Ever successfully gone viral?

Rap Beef: The Story Behind Hamburger Helper’s Viral Trap Mixtape


A little later, he checked Twitter again. That’s what made Watch the Stove a rare corporate project that actually went viral in a positive way. A small, young team at General Mills with practically no budget created something they personally enjoyed and hoped others would enjoy too. If there’s a lesson for marketers here, it’s that virality strikes more easily when you don’t try to force it. ” So she reached out on Twitter.

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The Anatomy of a Viral Video: Ideas for YouTube, Facebook, & Instagram for 2020

Martech Advisor

Viral videos and memes seem like the next best trend in digital marketing. And while you're probably eager to invest in viral videos that attract a lot of attention in a short duration, let's look at how to go about it. In this quick guide, we discuss: What is a viral video?

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The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

How To Make Your Next Blog Post Go Viral


In these circumstances, there is a way to receive maximum traction from your content, and that is to make it go viral. Going viral is key to minimizing the effects of content shock. What Is Viral Content? With viral marketing, you let others share your content for you.

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3 Viral Marketing Campaigns That Are Worth the Catch


Taco Bell celebrated with the launch of the #TacoEmojiEngine on Twitter. But there must be more to this to justify all the time, money, and effort they put into creating this viral campaign, not to mention maintain it.

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10 of the Best Ads from May: Hot Dogs, Rhinos, and an Accidental Viral Hit


Among other things, this month's roundup features an accidentally viral print ad, an unusual Tinder profile, and a pop-up travel agency that uses custom scents to encourage spur-of-the-moment excursions. Image Credit: Tom Wysocki on Twitter.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers


How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. But why a Viral Content Strategy is required to begin with? There is no dearth of people who think that monotonous B2B content can’t go viral. Thus, a viral content strategy can be elicited to initiation.

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Kiss your line-of-shame smack on its social media lips!


Nothing you will do in your blog posts will ever be as humpy or as nast or as raunchy as all the people in your office have already possibly been when they clicked upload and your Harlem Shake video went live and possibly went quasi-viral.

5 Viral Marketing Lessons From Dropbox


Question Best Practices -- Dropbox's public launch plan looked like other product launch plans. Every business wants free positive publicity , but getting people to talk about your company and product for free isn't easy.

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How the Twitter algorithm works in 2020

Sprout Social

In its early years, like many other social platforms, Twitter presented content in a reverse chronological order that showed the freshest content first. That’s where the current Twitter algorithm comes in, using different ranking factors to show users posts they think they’ll like.

7 Companies That Jumped on a Viral Craze at Just the Right Time


These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. So we're going to highlight them in the blog post to help inspire you to jump on the next viral craze!

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What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

Martech Advisor

In this article, we’ll cover the concept of outbound marketing, its types, examples, how it is different from inbound marketing, how to create an outbound marketing strategy, and five best practices to boost your outbound marketing efforts as we head towards 2020.

Best Practices for Adding Medium to Your Blog Strategy

SmartBug Media

On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams. Best Practices for Posting on Medium.

Lessons in Viral Marketing From the Sh*t My Dad Says


Creating content that goes viral is no easy feat. Originating as a fun, silly hobby he shared with friends, Halpern's musings have since gone viral and generated over 2.3 3 Key Lessons for Creating Viral Content From Justin Halpern.

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When to Use Promoted Tweets in Your Twitter Marketing Strategy

Content Standard

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. There is also less opportunity to drive engagement—a critical component of successful marketing on Twitter.

What Is Social Media Automation? Definition, Best Practices, and Top Tools

Martech Advisor

In this article, let us look at the process of automating social media, the best practices to follow while automating social media, and the benefits offered. What Are the Best Practices of Social Media Automation? What Are the Best Practices of Social Media Automation?

What Makes Irresistibly Shareable Content

Modern Marketing

Follow Josh on Twitter @jhaynam. Make your content Practical and Personal. Practical and Personal Advice is Memorable” We like things that apply directly to us. To ensure the simplest message, here 4 best practices to follow.

How Not to Advertise on Twitter


Twitter’s sponsored tweets and sponsored hashtags are cropping up more often as the social network places a heavy focus on advertising. Choosing to advertise on Twitter is a risky move, ripe with opportunity and danger. Social advertising twitter web

The Two Core Elements of B2B Social Media Marketing Success


Easy to share: encourage sharing and make it easy by including social sharing buttons on your content whenever practical. It is not about creating a “viral video” or some such thing. What kind of videos go viral? Create a funny video of animals doing cute things and you’ve got an almost sure-fire viral hit. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow.

What Is Earned Media? Definition, Attribution, Best Practices with Examples

Martech Advisor

In this article, we will look at what is earned media, its types, examples, best practices, and attribution. Earned Media Best Practices. ” So, what do word of mouth (WoM) and going viral mean in this context? ” Earned Media Best Practices.

Best Practices for Creating a Personality Test


Increase viral traffic. Get started today at SnapApp and use this check-list and best practice tips to guide you when you make a quiz. SnapApp Recommended Best Practices. Include sharing buttons- Facebook, Twitter, Linked In, etc.

Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing


Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. And Twitter? Wouldn’t Twitter just be another Facebook?

Video Marketing Tips for A/E/C Firms: 7 Best Practices

Hinge Marketing

Nobody goes viral with a rip off. Keep in mind that these best practices are only big-picture strategies. On Twitter or Facebook? All A/E/C firms have stories to tell.

The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands


Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. To help make sure your campaigns aren’t a flop, we’ve rounded up lessons from seven of the best and worst Twitter hashtags of all time.

7 Epic Uses of Twitter's New Embeddable Tweets Feature


The most important new Twitter feature for marketers isn't brand pages. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. How to Embed a Tweet Using The New Twitter Web Design.

What Is B2B Content Marketing? Definition, Channels, Best Practices with Examples

Martech Advisor

In this article, we cover the concept of B2B content marketing, core content marketing formats and distribution channels, advantages, and best practices, along with B2B content marketing examples to help you win at your content initiatives in 2020. Tell us on LinkedIn , Facebook , or Twitter.

6 Tips to Boost Fan Engagement with Content Marketing [Sports Edition]


Pay attention to their thoughts, trending ideas, questions, and reactions, across social media platforms, with priority given to Facebook and Twitter. Best Practices Featured

How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands


It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. And just recently we’ve found ourselves asking, “Are there any brands out there that are really using Twitter Polls well? ”. How to Create a Twitter Poll.

Why Twitter Engagement Is Essential for Brands Today

Sprout Social

Twitter has grown quickly since its inception. Why Twitter Engagement Remains Relevant. There’s a reason why Twitter is still one of the top 5 social media channels and continues to thrive. Read on to learn about the opportunities Twitter presents to connect meaningfully with your audience. This vast base of active users is one of the biggest perks of Twitter. Targeting on Twitter is a lot different than on Facebook. Image via Twitter.

According to a Study, There’s a Good Chance You’ll Click This Headline Because It’s 97 Characters


While the data suggests that audiences prefer long titles, SEO best practices tell a different story. On Twitter, it’s between 71 and 100 characters. Media Social CoSchedule facebook headline optimization LinkedIn Polar seo Twitter

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012


What’s the best time of day to post updates on Twitter or Facebook? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails.

They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight


After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. According to ShareThis , this year, Pinterest is closing in on email as the third-most popular way to share behind Facebook and Twitter.

The best of micro-influencer marketing and long tail blogger outreach articles


“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. snapchat TechCrunch twitter

What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In


But while much has been written about how expert roundup posts support a highly productive content strategy or best practices for writing expert roundup posts, it’s hard to find guidance on the best number of experts to include. If you want a post to go viral, more experts can help.

Why You Should Invest In Content Curation


For example, you might use a hashtag campaign to raise awareness on Twitter about an annual fundraiser your brand supports. You can then embed a Twitter sream on yoru webpage so that people can check back in for the latest updates. Follow him on Twitter at @natebirt.

Google+ on its Third Birthday


The mazes serve a purpose in the research of rodents, but the purpose transcends the maze; the purpose of G+ has nothing to do with creating a lovely virtual commons where cool post-Twitter and post-Facebook techies and hipsters can hang out, it’s a mad olly olly oxen free.

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