Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Chinese proverb).

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Launch Marketing

OCTOBER 14, 2020

Surveys are a powerful tool for transforming business practices to better satisfy both clients and coworkers. For a B2B organization, surveys can be used for a variety of purposes and provide insight on customer satisfaction, market research, product feedback and company culture. What is the purpose and goal of your survey?

Customer Surveys 83

Customer Surveys Practices B2B Marketing Customer Satisfaction 83

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful. The post How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY] appeared first on Marketing Insider Group.

Paid Content 319

Paid Content Customer Surveys Marketing Budget Paid Search Agency 319

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). Quick Takeaways.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

SmartBrief - Marketing

JANUARY 30, 2024

Last year, SmartBrief conducted a survey among our readers and gathered best practices in multicultural marketing. Here’s a look at three core best practices our readers shared with us. The post Best practices for multicultural marketing appeared first on SmartBrief. They all boil down to this: Representation matters.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

SendX

MAY 14, 2020

I will also talk about the email list segmentation best practices. Email List Segmentation Best Practices Image source: emailmonday.com Here are effective ways on how to segment your email list to increase ROI. I talked about how to conduct surveys in a way that attracts people to provide meaningful information.

Segmentation 353

Segmentation Practices Best Practices Click Rate 353

Marketing Insider Group

MARCH 28, 2023

Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Pinpoint your ideal customers. Work across channels. Offer incentives.

Small Business Marketing 230

Small Business Marketing Work Management Data Hygiene Practices 230

Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. There’s a theme in these best practices of regular audits and communication.

Practices 110

Practices Best Practices Training Guidelines 110

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020.

Customer Surveys 130

Customer Surveys Top of Funnel High Quality Lead Zoominfo 130

KoMarketing Associates

MARCH 2, 2021

Gartner recently conducted its CMO Strategic Priorities Survey, and statistics indicated that 39% of CMOs intend to increase the sales of existing products to existing customers, while 34% intend to introduce new products to existing customers. Marketers and The Potential of Existing Customers.

Customer Surveys 157

Customer Surveys Gartner Product CMO 157

ClickDimensions

OCTOBER 24, 2023

Data hygiene is the practice of keeping your data clean, accurate, and up-to-date, and is essential for successful marketing campaigns. According to a survey by Forbes Insights, 88% of marketers say collecting and analyzing data is integral to their success. Page Contents Toggle What is Data Hygiene?

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

Marketing Insider Group

DECEMBER 8, 2021

In this article, I’m going to share 4 practical tips to get your small or medium business ready for next year. AI-powered customer service meets burgeoning demand: a survey by Bright Local suggests that 58% of consumers have utilized voice search to locate local businesses in the past year. Prioritize Video Content.

Practices 298

Practices Tips Business Emarketing 298

SmartBug Media

APRIL 12, 2023

The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. What are best practices for setting up HubSpot Service Hub to start capturing insightful customer feedback? This type of survey is not tied to a specific event.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Heinz Marketing

MARCH 28, 2020

Earlier this week with our research partner OnTarget , we launched a new weekly Business Pulse Check survey to better understand how businesses across industries are wrestling with real-time conditions. Any best practices to share with other business leaders? Best Practices to Share. Thank you to those of you who participated.

Customer Surveys 81

Customer Surveys Practices Contingency Planning Best Practices 81

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. This was another common theme for all three of the demand generation surveys cited here.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Optinmonster

DECEMBER 5, 2019

And that’s exactly why you need to be using customer surveys in your marketing strategy. Surveys allow you to engage with and learn about your audience. So, today, we’ll be exploring 4 survey best practices to help you create surveys in a way that encourages users to actually take them. What’s the difference?

Customer Surveys 52

Customer Surveys Practices Best Practices Budget Programs 52

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. Take the survey now and be a key player in the evolution of B2B influencer marketing!

Customer Surveys 83

Customer Surveys B2B Marketing B2B Marketing & Strategy 83

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). for lead management to 3.35

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Optinmonster

AUGUST 15, 2022

Want to know how to create an NPS survey in WordPress? A net promoter score (NPS) survey helps you understand how loyal your customers are to your company. In this article, we’ll show you how to create an NPS survey on your WordPress site. What Is An NPS Survey? Types of NPS Surveys. NPS Survey Questions.

Customer Surveys 98

Customer Surveys Terms and Conditions Click Rate Template 98

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

KoMarketing Associates

APRIL 21, 2020

Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future. With AI, most have yet to see practical demonstrations of effectiveness,” said Frank Papsadore, EVP at Advertiser Perceptions.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. E-commerce brands, in particular, can benefit from this practice by sending highly targeted content based on user preferences and behavior.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Martech

FEBRUARY 21, 2023

B2B brands should consider content syndication programs and surveys with customized questions that provide insights when prospects engage with this content. Prioritizing the right data that comes from customer interactions and surveys will help build relevant content for nurture campaigns and other communications. Get MarTech!

Account Based Marketing 115

Account Based Marketing ABM B2B Marketing Practices 115

Content4Demand

NOVEMBER 8, 2022

Did you know, for example, that buyers in the Content Preferences Survey 2022 said they want: Mobile-optimized content (40%) Short content (39%) Content from industry influencers (39%) . When she’s not working, you’ll find her sliding into third at softball, buried in a book or practicing her Italian. .

Practices 93

Practices Best Practices Content Work Management 93

Heinz Marketing

SEPTEMBER 5, 2023

In the ensuing article, we’ll cover ten core customer marketing best practices to harness the power of your customers and create lifetime relationships. This could be in the form of quizzes, surveys, or assessments that help customers discover the features most relevant to their needs.

Practices 110

Practices Planning Best Practices Paid Search Agency 110

KoMarketing Associates

MAY 2, 2018

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. Both analytics and personalization are in need of improvement, according to the survey, and previous research suggests that they go hand-in-hand.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

FMG Suite

FEBRUARY 21, 2024

Feb 21, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has been recognized as a Practice Management Solutions Provider of the Year by Wealth Solutions Report’s (WSR) Wealth Exemplar Awards. SAN DIEGO, Calif., For more information, please visit [link].

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

PureB2B

SEPTEMBER 10, 2020

What is a survey? Yes, a survey is a list of guided questions meant to learn more about the person or people you’re surveying. However- what is a survey in the world of marketing? To answer this, we need to look at the inverse; what does a survey accomplish? Now, what is a survey in marketing?

Customer Surveys 62

Customer Surveys Marketing & Strategy B2B Top of Funnel 62

PureB2B

SEPTEMBER 10, 2020

What is a survey? Yes, a survey is a list of guided questions meant to learn more about the person or people you’re surveying. However- what is a survey in the world of marketing? To answer this, we need to look at the inverse; what does a survey accomplish? Now, what is a survey in marketing?

Customer Surveys 62

Customer Surveys Marketing & Strategy B2B Top of Funnel 62

KoMarketing Associates

APRIL 9, 2018

Clutch recently surveyed 224 digital marketers in the U.S. Previous research shows that B2B marketers, in particular, have become more mindful of branding practices. to gauge their approach to ORM. Their statistics found that 54 percent of marketers believe ORM is “very necessary” to the overall success of their company.

Customer Surveys 172

Customer Surveys Paper Paid Search Agency Marketing & Strategy 172

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. E-commerce brands, in particular, can benefit from this practice by sending highly targeted content based on user preferences and behavior.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Genroe

FEBRUARY 6, 2017

While there are many advanced statistical packages out there you don’t need them to perform a detailed and comprehensive analysis of your survey data. In this one hour webinar we will share, using Excel: How to design your survey […]. The post Webinar: Practical Survey Analysis in Excel appeared first on Genroe.

Analysis 58

Analysis Customer Surveys Webinar Metrics Practices 58

Genroe

OCTOBER 17, 2023

After checking through the data and analysing a range of root causes, you have created a practical plan to solve a key customer issue. It starts right up front with the […] The post How to Calculate and Use Survey Sample Size [On Demand Webinar] appeared first on Genroe | Customer Experience | Net Promoter Score.

Sample 52

Sample Customer Surveys Webinar Metrics Demand 52

Litmus

FEBRUARY 3, 2023

This is why the 2023 State of Email Workflow survey feels so important to me, as a way of gathering up all these personal practices and team processes so that we can then share them with all of you. I hope you’ll consider taking the survey —I know we can all benefit from what you have to offer.

Customer Surveys 83

Customer Surveys Email Marketing Peer-to-peer Planning 83

Adobe Experience Cloud Blog

JANUARY 5, 2018

Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” Leveraging innovative marketing practices— 10%. The post 2018: Survey Says! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134