B2B Marketing Directions

JULY 25, 2021

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

FMG Suite

FEBRUARY 21, 2024

Feb 21, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has been recognized as a Practice Management Solutions Provider of the Year by Wealth Solutions Report’s (WSR) Wealth Exemplar Awards. SAN DIEGO, Calif.,

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

Webbiquity

OCTOBER 31, 2023

Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. E-commerce brands, in particular, can benefit from this practice by sending highly targeted content based on user preferences and behavior.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. According to a Salesforce report , 89% of buyers are more likely to buy from people who understand their mission and goals.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

KoMarketing Associates

JUNE 28, 2023

Nielsen recently published its “Annual Marketing Report” for 2023, and statistics suggested that globally, only 48% of marketers are focused on both their reach/frequency and ROI. Hootsuite released its “Social Media Trends 2023” report, and data suggested that most marketers (40%) are at least “confident” in the ROI social media delivers.

ROI 247

ROI Planning Social Media Acquisitions 247

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. E-commerce brands, in particular, can benefit from this practice by sending highly targeted content based on user preferences and behavior.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

KoMarketing Associates

SEPTEMBER 10, 2019

Novices: The least mature group, Novices represent 19% of those surveyed. Explorers: Representing 55% of those surveyed, Explorers are venturing down the path of B2B eCommerce maturity. They have fully established an average of two eCommerce organizational best practices but have yet to reach full maturity. Add a sign-up form.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Salesforce Marketing Cloud

DECEMBER 11, 2023

Consider these numbers: nearly three-quarters of IT and engineering leaders witnessed up to a 30% reduction in manual process time with BPA, and around six in 10 leaders reported cost reductions spanning from 11% to 30%. Manual practices introduce errors into an organization’s data when employees mistakenly key in the wrong information.

Automation 69

Automation Work Management Marketing Management Process 69

Everything Technology Marketing

DECEMBER 15, 2012

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

Lead Generation 100

Lead Generation Customer Surveys Allocation Eloqua 100

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

KoMarketing Associates

JULY 7, 2020

Canam Research recently published “The State of ABM Survey 2020 Trend Report,” and data suggested that the majority of marketers (27.31%) are in the middle of integrating ABM into their overall strategy, while 25.21% have an ABM program in place.

Account Based Marketing 160

Account Based Marketing Marketing Report ABM Buyer Personas 160

Content Standard

DECEMBER 6, 2023

I learned from a survey of their target executives that their challenge wasn’t differentiators or an understanding of their value prop. While we’re using just one study, know that you can pull all of the categories below as a type of filter to run on any market research, interview, or survey you run across.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Content4Demand

SEPTEMBER 14, 2022

Consider this data from Demand Gen Report: 55% of buyers rely more on content than they did a year ago. Our strategy best practices can help put your B2B content on the right buyers’ desks at the right time with the right message. The post Turn to the Experts for Content Strategy Best Practices appeared first on Content4Demand.

Practices 52

Practices Marketing & Strategy Best Practices Content 52

Salesforce Marketing Cloud

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. In my 20-plus-year career, and as founder of the Harris Consulting Group, I’ve learned some valuable lessons, tips, and best practices when it comes to structuring sales commissions.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Sprout Social

DECEMBER 8, 2020

In a recent report , video completion rates increased from April to July, maintaining a growth of 11% year over year. General social media video best practices. These best practices are a good place to start from if you’re just wading into video marketing. Facebook video length best practices. Optimize for social media.

Social Media 129

Social Media Practices Video Marketing Media 129

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. If you invest in ads, nailing your PPC landing page best practices is essential! For inspiration, HubSpot offers many examples of best practices for landing pages.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Rev

AUGUST 30, 2023

In this blog post, we’ll look at 7 sales enablement best practices that you can implement to optimize your sales team’s performance and remain profitable no matter what happens with the economy. Let’s get started. What is the goal of sales enablement? But how do you go about it?

Practices 78

Practices Work Management Marketing Management Best Practices 78

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

KoMarketing Associates

JUNE 29, 2022

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. The Difficulty of Accessing Valuable Marketing Data. Furthermore, 35% admitted that their data accuracy/quality is “extremely/very difficult.”. “To

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

KoMarketing Associates

AUGUST 3, 2022

DemandGen recently published its “2022 B2B Buyer Behavior Survey,” and statistics suggested that the majority of B2B buyers (63%) now want easy access to relevant content marketing that is applicable to their organization while evaluating solutions. Adopting Agile Marketing Practices to Gain an Advantage.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

Customer Experience Matrix

SEPTEMBER 6, 2020

We released a new member survey last week at the CDP Institute. You can (and should) download the full report , so I won’t go through all the details. We then compared martech practices of leaders vs. others. Lots of data in the survey suggests not, incidentally.) (Lots of data in the survey suggests not, incidentally.)

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) Here are a few more.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

KoMarketing Associates

APRIL 5, 2022

Experian recently published the results of a survey aimed at looking at global trends in data management, and statistics indicated that most organizations (52%) are continuing to make the customer experience their top priority. That being said, they need accurate data to connect and resonate with customers and prospects.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. The “2017 Lead Nurturing and Acceleration Survey Report” from Demand Gen Report found that almost half of companies (46%) are aware that their lead nurturing initiatives have space for improvement.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Hinge Marketing

FEBRUARY 25, 2022

Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. By comparing your firm’s marketing and operational practices to those of the high performers, you can start modeling your company after some of the fastest-growing firms in the world.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Chinese proverb).

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.”

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Webbiquity

NOVEMBER 29, 2022

Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features. For example, Costa Coffee uses an NPS survey to collect customer feedback.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Choozle

AUGUST 12, 2021

last year and an all-time high in the survey’s history. After a year full of delays, a survey conducted by Deloitte shows 40% of parents expect to spend more on back-to-school supplies, with the majority saying there is a longer list of supplies needed this year compared to last. this year, up from $33.9B

Practices 94

Practices Best Practices Advertising Agencies Planning 94

Heinz Marketing

MARCH 28, 2020

Earlier this week with our research partner OnTarget , we launched a new weekly Business Pulse Check survey to better understand how businesses across industries are wrestling with real-time conditions. Any best practices to share with other business leaders? These ratings are of course self-reported. Best Practices to Share.

Customer Surveys 83

Customer Surveys Practices Contingency Planning Best Practices 83

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. However, on the plus side, you’re also eliminating the cost and hassle and risk of marketing the survey in the first place.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

Martech Advisor

FEBRUARY 26, 2020

In this introduction, we define TMA and explain why it’s necessary today; share best practices on how to execute successful TMA campaigns, and give real examples of B2B marketers who get it right. It’s unsurprising, then, that 52 percent of marketers report a moderate to major improvement. Personalized.

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Hive9

OCTOBER 6, 2020

In a newly released Gartner report , the research and advisory firm underscores the importance of centralization, as well as the continued growth of agile practices. According to a survey of more than 400 marketing leaders, almost two-thirds of marketing teams are either “fully or primarily” centralized.

Planning 232

Planning Gartner Training Customer Surveys 232

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. 5 Best Practices for Setting Up Email Nurturing Campaigns Setting up a new email nurturing campaigns can be tough. Check out these nurture campaign best practices to achieve success. Hardly seems fair, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Huptech Web

MARCH 31, 2023

eCommerce Site Search Statistics Site Search Best Practices FAQs – Frequently Asked Questions Conclusion Introduction As the world continues to shift towards eCommerce, online stores are becoming increasingly popular among consumers. Statista reports that 72.9% Table Of Contents Introduction What is eCommerce Site Search?

eCommerce 52

eCommerce Practices Customer Satisfaction Best Practices 52

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Jay Baer created a brand-new report of this key data. Some brands also publish posts on social media platforms to address customer concerns.

Work Management 145

Work Management Marketing Management Social Media Stats 145