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It’s not the size of your martech stack, it’s your range of use cases

chiefmartech

They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. Anyone can buy martech products that, at least technically, enable a range of use cases. There are a couple of important points buried in that statistic.

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Pinpoint your ideal customers. Work across channels. Offer incentives.

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How to pitch your GTM messaging to a full range of personas

Tomorrow People

A specific persona group might reveal that LinkedIn is more trusted than Twitter, or that there are regular networking events where peers share best practices and new trends. Putting plans into practice. You might discover that promotional emails go straight to spam, but there is a strong appetite for podcasts and webinars.

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Google’s Topics API provokes a range of reactions

Martech

Geddes added, “That means there will be more competition for less targeted ads,” noting that, at this point, it is still too difficult to predict how Topics will work in practice. The post Google’s Topics API provokes a range of reactions appeared first on MarTech. One of the most popular drinks in the U.S.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Product leaders can project confidence and competence through practical, convincing articulation of product strategy. Join Jason Tanner, CEO of Applied Frameworks, as he reviews a range of frameworks and practices to construct a clear, compelling product strategy connected to the business model for the product.

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A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking.

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The Top 10 Best Practices To Organically Boost Your Content on Bing

Webbiquity

Hence, making it a practice to update older articles and content pieces, so they have the latest news, trends and studies, is a healthy practice. A professional SEO services company can walk you through the process, and also execute these best practices on an ongoing basis. Follow best practices.

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