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Biznology
AUGUST 19, 2015
Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Unfortunately, I don’t have one silver bullet to solve this quandary, but I do have 5 best practices that will help qualify more leads from among the inquiries and increase the ROI.
Biznology
JULY 30, 2012
We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. We also asked for the numbers of contacts with IT titles in a sampling of twenty firms in those SICs, ten large enterprises and ten small businesses. The answers to these questions, in general, was YES.
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The Point
MAY 30, 2014
Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? In practice, however, achieving a true, closed-loop demand generation engine requires a high degree of planning and experience.
Biznology
JULY 31, 2015
The more you demonstrate your knowledge about their company and industry, the more you will open them up to answer the qualification questions. There is no question that a speedy follow-up converts more inquiries to leads and sales. The first level targeting matrix is industry code (SIC or NAICS) and company size.
Content Marketing Institute
JULY 2, 2018
Orwell saw right through this ridiculous writing, a form of writing still practiced today. Strategically ask questions that are immediately answered. Orwell called this “pretentious diction.”) Both Martin Luther King Jr. and John F. Kennedy used hypophora in their famous speeches.
Choozle
NOVEMBER 13, 2018
Top-funnel : We use contextual keyword targeting to reach our potential customers while they are gathering information and best practices about programmatic. question floating around. We approached this with a full-funnel targeting strategy so we can reach our potential customers throughout their consideration process.
Marketing Insider Group
JUNE 3, 2010
Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. This is a common practice by the top sales folks and is a tremendous service marketing can provide to sales. The biggest question I hear on Content Marketing is usually around how to create content on a small budget. Get creative.
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