Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Ah.the good ol' relationship between journalists and PR professionals. Sometimes they play well and it results in the best PR opportunities. And PR pros rely on journalists for media attention for their brand. 8 PR Mistakes to Avoid If You Want the Best PR.

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PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

"Get me some PR". Unfortunately, PR doesn't work like that. It requires a well thought out PR strategy and flawless execution to be effective. Let's identify these areas, explain how you can solve the issues -- and create a winning PR campaign. Poor Pitch Work.

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PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. For the purposes of today's post, we're going to discuss how social media can empower both B2C and B2B PR strategy.

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PR's Public Relations Crisis: How to Fix It

B2B PR Sense

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession. Next we turn our attention to the image that PR has among media outlets.

PR Metrics: How to Prove the Real Value of PR

B2B PR Sense

PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives. Why Every Brand Needs PR Measurement. PR Measurement

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PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Onclusive's report uncovers a shift in the makeup of journalists, as well as how they work. 5 Key B2B PR Takeaways That Will Impact Your Earned Media Strategy.

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12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. I am joined here today with 11 of the most thoughtful PR pros I know. I asked them to look into their crystal balls to see what we can expect in terms of PR trends 2019. What does all of this mean for PR?

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How to Leverage AI in PR for Amazing Results

B2B PR Sense

If you've been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology -- and how should brands use AI in PR to drive results? For PR professionals, it's very unlikely. Data-Driven PR Campaigns.

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. All of this is PR and amps your SEO.

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PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. What are common misconceptions that people have about their PR tactics? A recent case study from Onclusive explores the results of a PR campaign deployed by 23andMe , a popular DNA testing company.

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. 10 Myths That Can Stand in the Way of a Profitable PR Campaign. PR Strategy

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5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Let's delve into some examples of PR strategies and tactics that should have been retired long ago. The 5 Timeless Tactics of PR.

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). PR: Top 100 Influencers & Brands Click To Tweet.

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Artificial Intelligence and PR: What You Need to Know

B2B PR Sense

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand!

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Seven Expert Social PR Guides and Tips

Webbiquity

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts?

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How to Get PR and Content Marketing Right: Think Like a PR Person

B2B PR Sense

Let's consider why PR and content marketing are a good combination, and how you can use the two effectively. But first, let's consider what some pessimists say about using PR to create content and consider the facts involved in this discussion. What role does PR play in this?

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How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts.

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PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Because so much of PR is intangible, and offers long-term results, it does not fit into a common financial mold when it comes to metrics. Why do PR professionals need to show measurable results now?

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How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. You need to make sure that it works before you sign that dotted line. 10 Things to Do Before Hiring a B2B PR Agency. Define What You Want From Your PR Agency. What do you want to accomplish with your B2B PR? B2B PR

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PR’s “Big Lie” is Alive and Well

Marketing Craftmanship

The “Big Lie” in this sales pitch is that no journalist will ever cover a topic because they know your PR rep. Further, any PR rep who pitches stories to journalists based relationships is unlikely to have those relationships for very long. Have you worked with a PR firm before?

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8 Innovative Ways to Think Big in Your B2B PR

B2B PR Sense

No matter your size, thinking big is pivotal to success in B2B PR. Successful PR, however, is all about pushing boundaries, embracing new techniques, and staying ahead of the curve. 8 Ways to Bring Big Ideas to Your B2B PR. Work Backwards From a Clear End Goal.

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The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. Where is PR headed? PR constantly evolves as new products develop and new trends emerge. PR constantly evolves as new products develop and new trends emerge CLICK TO TWEET. B2B PR Tips and Trends

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

Now businesses are seeing the benefit of using PR in SEO to get better results. True, there are tools out there that do all the work for you. While we don't recommend using just any SEO tool, there are agencies that offer reputable SEO PR services. PR and Marketing Tools

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The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. 10 Press Release Best Practices That Will Skyrocket Your PR. Despite being the whipping boy of PR, press releases done right are effective. Being a startup is hard work.

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B2B Lead Generation Best Practices: 6 PR Methods You Need to Know

B2B PR Sense

Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy. Where Does PR Fit Into Lead Generation? Many operate under the misconception that PR only functions at the top of the funnel. And PR plants seeds for nurturing.

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23 Outstanding Social PR Guides

Webbiquity

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR.

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5 PR Strategies That Will Amp Up Your Business

B2B PR Sense

Strong PR strategies keep you on course as your business moves ahead. Like a map for an unfamiliar place, a strategy takes the guess work out of your next move. How to Develop Your Own Successful PR Strategy. PR Measurement: 10 Important Metrics That You Need to Monitor.

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The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

Webbiquity

You work with sales, content, SEO, and customer care champions to promote targeted messaging. By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. Make PR a lead generation asset.

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PR Tactics: How to Crush It with Voice Search

B2B PR Sense

All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. 6 PR Tactics That Will Help You Kick Butt in Voice Search. Such tactics in PR will make it more likely that your content will pop up in a voice search. B2B PR Tips and Trends

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8 Misleading Myths About B2B PR in Social Media -- Obliterated!

B2B PR Sense

Yet, if you want to succeed at B2B PR, it's necessary to explode the myths. Let's Obliterate the Myths Surrounding B2B PR and Social Media. The tools show you what works, and what doesn’t -- so you can fine tune your B2B content marketing strategy on social media. B2B PR

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6 New Rules Changing the B2B PR Game

B2B PR Sense

B2B PR has been morphing into a more robust vehicle. Today we no longer "spray and pray," clueless about how PR is impacting performance. Overtime B2B PR has solidified around six new rules that define and give heft to the practice. 6 New B2B PR Rules You Can't Ignore.

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Book Review: Social PR Secrets

Webbiquity

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. ” Another core element of social PR is having an online newsroom on your corporate website.

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PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

Here are a few tactics to consider for your personal campaign to gain a seat: Clarify PR’s Role – The most pragmatic answer to “What is PR?” This is an opportunity to clarify what PR does or can do for them, to identify their needs and establish expectations.

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PR: Crisis Communications 101 for B2B Companies

Golden Spiral

While it’s true that for most B2B companies, Google (and hopefully your own SEO efforts ) has done some of the reputation management work for being found by potential customers, they’ve still got a long way to go in terms of establishing trust. What worked?

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13 No-Fail B2B PR Methods to Promote Your Content

B2B PR Sense

To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips. For more information on how influencers work, and how you can take advantage of their industry prowess, click here.). B2B PR b2b content marketing

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Why Data Storytelling Is Essential for the Modern PR Strategy

Contently

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there.

Our Top 10: The Best B2B PR Posts of the Year

B2B PR Sense

2017 has been a great year for the B2B PR and marketing industry. Our Top 10 Posts on B2B PR of 2017. 10 Press Release Best Practices That Will Skyrocket Your PR. Our Ultimate List of the Best PR Tools for 2017. 10 Simple Strategies That Will Boost Your B2B PR Campaign.

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Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Fire your PR firm in 2014.

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Does My Stealth Start-Up Need PR?

Marketing Insider Group

A lot of start-ups are in stealth mode, and don’t want anyone to know what they’re working on. “I I don’t want PR, someone might steal my idea.” The truth is your start-up does need PR even if you aren’t telling the public what you’re up to, in fact, that could be your biggest asset.

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B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Social media has become so valuable to PR that the two are now inextricably linked. This means that if you want to succeed in PR, you have to leverage social media within your strategy.

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