Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. It also shows you have a growing community doing word-of-mouth marketing. It has become a core element of marketing and sales strategies. It’s time to #DetoxYourFeed ?

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Hubspot

JANUARY 4, 2012

But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. This means getting your product marketing team, support staff, and engineers involved with your word-of-mouth marketing campaigns. Know Your Audience. Don't Restrict People.

Word of Mouth 28

Word of Mouth Marketing Strategy Marketing & Strategy Buzz 28

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we make a viral video that gets thousands of views?

PR 160

PR Social Media Paid Content Media 160

Oktopost

MAY 26, 2020

For every company that scores free positive exposure by letting their social media interns “get weird” on Twitter, there’s a dozen whose attempts at achieving virality end up as minor PR disasters. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. Humanize Your Brand.

Social Media 141

Social Media Social Marketing Media Planning 141

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. It can help raise awareness about your new product and improve your word-of-mouth marketing. But why stop there? These are things people will want to share.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Content4Demand

DECEMBER 11, 2018

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth , by Jay Baer & Daniel Lemin. Word of mouth drives nearly one-fifth of all purchases and influences many of the rest. But most marketers seem content to shrug and assume that word of mouth is beyond their control.

Word of Mouth 55

Word of Mouth Planning Marketing Budget Case Study 55

Hubspot

FEBRUARY 17, 2017

Read This Book If You: Want to boost the virality of your content. Are curious to learn more about word-of-mouth marketing. Would like to see marketing examples from SMBs that have gone viral. Read This Book If You: Want to learn how to apply the principles of viral and word-of-mouth to your product marketing.

Amazon 78

Amazon Word of Mouth Advertising Agencies Viral Marketing 78

Oktopost

SEPTEMBER 30, 2020

For law firms, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. You can build the kind of organic following that raises your profile and generates positive word-of-mouth. How can this gap be bridged, and why is it worth your attention?

Social Media 125

Social Media Media Guidelines Buyer Personas 125

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online. Wrapping It Up.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. If we got some of the right people using it, we would get sort of a viral adoption effect. Normally PR is a terrible channel. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Adobe Experience Cloud Blog

JULY 24, 2014

The New Rules of Marketing and PR. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Highly Recommended. Rand (President and CEO of Zocalo Group). Contagious.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Which brings up the whole “viral&# aspect of the platform.

Social Media 115

Social Media SEO Marketing Websites PR 115

Hubspot

MAY 24, 2017

Simply put, this refers to the media exposure earned by your brand through word-of-mouth. An experienced community manager should also know how to create content, handle PR issues and provide support to users. Think of it as a channel for free marketing and PR. It's not a one-time, big-time deal.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I’ll be back in a couple weeks. fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Walker Sands

NOVEMBER 6, 2018

And while “engagement” is a word that’s constantly thrown around, many brands don’t know how to achieve it organically — especially in the face of algorithm changes that affect organic reach. Change isn’t as simple as a post going viral — it takes time. Because it’s the highest form of word-of-mouth.

Social Media 40

Social Media Organization Media PR 40

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. Online word-of-mouth. It’s online word-of-mouth, so you lose the ability to control exactly who is sharing your content, what they’re saying about it and where it’s happening. Shared and owned media was the primary focus of … no one. Earned Media.

Paid Content 118

Paid Content Lead Ranking PR Media 118

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. With so many giveaways on the web, a great prize is far from enough to influence viral reach. Provide customer incentives.

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48

Convince & Convert

MAY 13, 2010

It’s not viral unless it is. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Activate your fans, don’t just collect them like baseball cards. Man: …… your awesome. Im Jay Baer.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. And thanks to for tippping me off to Compendium. Wasn't aware of it before but sounds like something I need to dig into.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This ebook, written by Philip Sheldrake of PR agency Racepoint Group, illustrates how B2B organizations can make the most of the social web by listening to conversations and engaging in dialog. The New Rules of Viral Marketing. Bestselling author David Meerman Scott shares how word-of-mouth can spread marketing messages for free.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. A new product launch. A write up on a blog. Trade show. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Hubspot

NOVEMBER 11, 2014

The site has helped you figure out what city you should live in, normalized your struggles as a short/tall/blond/brunette/girl/boy, and alerted you to the latest and greatest viral video. So how do you tailor your message to those different audiences -- PR, creative, social, direct? Does BuzzFeed have a target customer persona?

Process 28

Process Paid Search Agency Advertising Agencies PR 28

Online Marketing Institute

NOVEMBER 8, 2010

Application: Focused primarily on larger B2C companies, this calculator tries to calculate Social Media ROI by assigning values to benefits like clicks, word of mouth, PR, and market research. Blogstakes About contests and sweepstakes Church of the Customer All about word of mouth, customer evangelism and citizen marketers.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. And at the execution level, it’s an important distinction. link] [link] T.J.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Brandpoint

JUNE 12, 2019

Social shares & online word-of-mouth. Obviously, every brand hopes their content goes viral, but creating content with that as the end goal is not a great idea. Obviously, every brand hopes their content goes viral, but creating content with that as the end goal is not a great idea. Guest blogging.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Convince & Convert

APRIL 14, 2010

Are we sayng that the time for vial videos, viral games and facebook applications is over? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I agree, helping works, selling doesn't. Im Jay Baer.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? A PR disaster can tarnish the brand image in a matter of seconds.

Practices 43

Practices Examples WOM Media 43

Huptech Web

OCTOBER 13, 2023

Public Relations (PR): Getting your name in the headlines, press releases, and other media talk. Maximizing Reach: When you drop your content on social media, it’s got the potential to go viral, racking up likes, shares, and retweets.

Paid Content 52

Paid Content Distribution Advertising Agencies Content 52

Convince & Convert

AUGUST 2, 2012

” Or if it was some community manager that said, “Oh, holy crap, Peter Shankman just tweeted us,” or, if it was someone in marketing or PR that happened to latch on the opportunity. We should go out of the way to be really nice to him.” You want to have more customers than employees in most businesses.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

SEPTEMBER 21, 2010

[link] Neil Tortorella Social Media Monitoring Tools – How to Pick The Right One [link] [link] Carrie Morgan I came across another tool recently that looks like a fantastic resource to monitor social media conversations for your brand – Viral Heat. It is very economical for a smaller PR agency or large (from $9.99 Im Jay Baer.

Social Media 155

Social Media Media Paid Content Work Management 155