How We Went Viral: Promoting Content with Influencers, Ads & PR


One of our research posts went viral. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. A post we wrote last year on how to write viral headlines gained 3,900 shares and 147 links.

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6 ways to create content that will go viral


There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” Make your blog post a list; this significantly increases your chances of going viral. The post 6 ways to create content that will go viral appeared first on Biznology. Internet Marketing Public Relations Social Media Marketing Social Media/PR social media viral marketing

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How to Make News Content Viral Using People-Based Marketing


There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. By creating your own news, you gain an opportunity to earn greater PR for your organization as well as win over higher traffic and more inbound links. PPC Marketing for PR Pitching. Value of Virality through PPC. Guest post by Jack Dawson.

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Stop doing PR. Start doing visibility.

Chris Koch

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? That’s why increasingly, PR is going to become a matter of simply allowing your subject matter experts to be found rather than enlisting armies of PR people to try to force journalists and customers to find those subject matter experts. I’m not saying we fire all PR people. Is this the new model for PR?

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Rap Beef: The Story Behind Hamburger Helper’s Viral Trap Mixtape


That’s what made Watch the Stove a rare corporate project that actually went viral in a positive way. If there’s a lesson for marketers here, it’s that virality strikes more easily when you don’t try to force it. The team even hired a PR agency just for this project and sent media pitches to Complex Magazine and a few other outlets. Brands Featured viral

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Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott

Marketing Insider Group

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The post Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott appeared first on Marketing Insider Group.

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Inbound Marketing Secret Ingredient of Effective Business PR

Tomorrow People

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Today, many businesses continue to undertake their own PR activities, or buy in PR support to help boost their profile. The explosion of the internet and, more recently, social media, means that truly effective PR is a very different thing from gaining a few column inches. How to make PR work for your business.

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The Ultimate Guide to Hiring a PR Agency in 2020


That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" or "What services does a PR agency provide?". Below, you'll learn everything you need to know about hiring a PR agency. PR and marketing can work together by aligning their goals.

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How to Get Media Coverage and Good PR for Your Startup

Altitude Branding

However many ways you look at it, media coverage basically means publicity and in the world of PR, it can also be called “earned media”. STEP 4: PR Tactics for winning press coverage: . The post How to Get Media Coverage and Good PR for Your Startup appeared first on Altitude Branding.

How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Startup PR can feel like a monumental task. This methodology has some hard-hitting principles that can be grafted onto the public relations process to create a more effective PR strategy. How Can You Use Growth Hacking in Your Startup PR Strategy? Education is an essential part of any PR strategy -- but it is even more imperative for a startup. MuckRack is a fairly low-cost tool that can be a lifesaver for PR professionals. PR and Marketing for Startups

5 YouTube Description Templates That Have Helped Our Videos Go Viral


Please contact [PR representative] at [email or phone number]. YouTube is the second largest search engine, with over 1.8 billion users per month -- so it's an undeniably powerful channel for your marketing efforts. However, if you don't use YouTube for your current marketing strategy, you're not alone. In fact, only nine percent of U.S. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either.

Preparing for a PR Crisis Before It Happens

SmartBug Media

In the age of social media where anyone and everyone can be held under the microscope and go viral in the worst way for even the slightest misstep, it’s more important than ever to be prepared to deal with a crisis before it happens. Devise a solid crisis response strategy now by putting some standard PR practices into action. You can’t adequately handle a PR crisis without appropriate spokespeople who can effectively communicate about it publicly.

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4 PR Lessons from the SharesPost / Wall Street Journal Fistfight

Marketing Craftmanship

In this viral age, when the shelf-life of media coverage appears to be unlimited, it’s important to have your point of view on the record. Uncategorized #PR #sharespost #wallstreetjournal public relations

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5 Steps for Managing a PR Crisis

Digital Marketing World Forum

Every company should prepare for the inevitable communications crisis – executive scandal, negative review, failed event, poorly thought out campaign, natural disaster or viral incident. You want a PR crisis communication plan and team in place, BEFORE you need them. This is where the role of PR in crisis management becomes clear.The sooner you communicate your apology, explanation, and solution, the sooner people will stop trashing your brand.

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PR Career Guide: Public Relations Job Titles, Descriptions, & Salary


On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. On the protective side of PR, they help their company or clients maintain their public reputation or defend it during crises. Here are some roles you can pursue on the promotional side of PR: Content Creation. Protective Side of PR.

Help! My Brand Went Viral: 12 Small Brands That Made It Big


When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise. They have agencies and well-staffed marketing teams standing by to handle the good, the bad, and the ugly that can result when brands go viral. 12 Small Brands That Went Viral.

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PESO Model for PR: Paid, Earned, Shared, Owned Media


Earned media was the primary focus of PR. The slightest mistake can turn into a viral post that could be damaging to your brand. Traditionally, earned media is a PR pitch sent to a journalist who may include the brand in a featured story or mention it in an article in some way, whether it’s a print or online publication. It’s why PR and marketing professionals are supplementing their outreach strategy with paid media solutions.

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The Real Short-Term and Long-Term Results of Content Marketing and Digital PR


There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with

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Why A Digital PR Specialist Should Always Be Involved in Content Creation


And there's one really excellent way to do this: involve a digital PR specialist from the get-go. I work in digital PR and have consulted on hundreds of content projects. Recognize viral ideas.

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7 Companies That Jumped on a Viral Craze at Just the Right Time


These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So we're going to highlight them in the blog post to help inspire you to jump on the next viral craze! Or, you know, so you can just relive funny viral trends.

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How to Handle a PR Nightmare: Break All Crisis PR Rules [Video]


This guy has huge political potential,” says a crisis PR expert who watched the video and gave us an evaluation, but asked not to be named. While PR and crisis communications professionals often recommend getting "in front" of the story, most wouldn''t recommend creating this passionate PSA before the investigation is resolved. The first rule of crisis PR is you don’t want to over-communicate and accelerate the crisis.

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7 Ways to Get More Value From Your PR Campaigns


Squeezing every bit of value out of a PR campaign is something very few of us actually do. It’s very easy to call a close on proceedings once the press grab hold of your campaign, but there are a still a few things you can do to turn your PR campaign from 90% to 100% effective. Check out these seven helpful tips for becoming the ultimate PR completionist below. 7 Ways to Get More Value From Your PR Campaigns. This is a happy side effect of a successful PR campaign.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

B2B Lead Generation

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm. During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR


Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. Every once in a while magic happens.

SnapApp of the Week: PR News “I Love My Job”


Information and marketing company PR News has put together a Valentine’s Day themed SnapApp asking users to share why they love their job. In keeping with the light-hearted theme of the engagement, PR News has incorporated several calls to action including Facebook, Twitter, Pinterest, LinkedIn, and Google+ sharing buttons. Click here to tell PR News why you love your job and enter to win the prize

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion


Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort).

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The Interview as Sony False Flag Publicity Stunt


Extreme PR ? You can buy PR agencies so discrete that they can pull off Wag the Dog -style media manipulation, misdirection, redirection, and complete narrative rewrites without anyone ever having known, ever. I spent from 2002-2006 doing covert PR and publicity campaigns on behalf of DC-area new media marketing and digital public affairs agencies. Do you believe a PR campaign of this purported magnitude and complexity is even possible in the Internet age?

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media


Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa. Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use.

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The ALS Ice Bucket Challenge is the perfect meme


I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. Without catching fire — becoming a meme, becoming viral — ALS would be where too many nonprofit organizations are: begging for money using persistence, direct mail, and the rule of seven touches.

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The 23 Best Content Ideation Tools


” — B2B PR Sense Blog. Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. Showcase reviews: Katie Lance, B2B PR Sense Blog, Express Writers. ” — PR Daily. Showcase reviews: PR Daily. ” — PR Daily.

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It's Been a Rough Week for Beyoncé: How a Different PR Approach Could Help


There used to be a myth that PR was reserved for big brands with deep pockets. But for Beyoncé, it’s a full-blown PR crisis. As it turns out, all the clout, money, and connections in the world can’t save you from media scrutiny if you overlook one fundamental detail of PR: You have to tell your story. A quickly-crafted 140-character statement can break a story, share an announcement, bring down a brand, or go viral.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing


Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. But the PR team exponentially multiplied the incident’s value to The news went viral via retweets, Facebook comments, and more within hours of the cancellation. I was impressed by how well the event logistics and PR were coordinated. by Maria Pergolino You’ve heard all press is good press—but how good? It depends how good you make it.

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Did The New York Times Purposely Fuel the Goldman Controversy?

Marketing Craftmanship

In the Greg Smith / Goldman Sachs matter, The New York Times appears to have borrowed a page from the playbook of now defunct, a website that pioneered a viral platform for anonymous employees to post their titillating rants on real and imagined injustices by their employers. A Compromised Value Proposition?

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. Build your social currency with a robust PR strategy. But PR can speed up this process. Guest post by Atreyee Chowdhury.

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Viral Marketing for B2B Lead Generation, Part 3: Caveats and Links


Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. Here are some considerations to keep in mind when design viral marketing programs: Viral Marketing Caveats To maximize your odds of success with viral marketing, create a yearly plan for viral campaigns (the operating principle here is that even baseball's best sluggers don't get a hit every time they step up to the plate, but more at-bats generally means more hits).

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10 Ways to Rock PR Like an Inbound Marketer


So how does a company do great PR while still maintaining inbound marketing best practices ? How to Rock PR Like an Inbound Marketer. Journalists get pounded with thousands of press releases and story requests from PR professionals on a daily basis. Think viral videos, awesome infographics, and funny cartoons. Tip #10: Create Brand Evangelists - Let Others Do PR for You. Are you doing PR the inbound way?

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What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In


Long answer: see the responses and explanations below from more than two dozen top marketing and PR experts. B2B PR Sense Blog. If you want a post to go viral, more experts can help. Social PR Chat. Expert roundup blog posts have become a staple of influencer marketing and content marketing programs. Any why not? They’re relatively easy to write, influencers (often) are happy to contribute, and readers gobble them up.