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Walker Sands Boston Recognized for PR Work at 2022 PR Club Bell Ringer Awards

Walker Sands

Last week, we were honored to have our work recognized among Boston’s top PR campaigns at the PR Club Bell Ringer Awards , where our teams took home two wins for our work with Sophos and Affectiva. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

PR 52
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Why Data Storytelling Is Essential for the Modern PR Strategy

Contently

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. And there’s nothing wrong with this approach! Take Spotify, for example.

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How B2B PR differs from B2C PR, and why should brands care?

Canadian Marketing Association

Without further delay, Janine, thank you so much for taking the time to talk B2B PR with us. So often when one thinks of PR they think of brands or properties talking directly to their customers. How is B2B PR different from B2C PR, and why should brands care? The Final Bell.

PR 48
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MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

Sword and the Script | B2B

Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns. One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. Other vertical markets fared even worse.

Studies 64
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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100
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When You’re Focused on Upstream, What do You Measure?

Vision Edge Marketing

Dr. Chara defines Downstream Marketing as efforts such as advertising, promotion, brand building, and other forms of communication and engagement, including PR, events, and content. In this example, you would identify mid-markets in these specific verticals along with your existing vertical. This is your penetration target.

SIC 144
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How Outcome-Based Vs. Traditional Sub-Account Budgets Serve Everyone Better

Vision Edge Marketing

Marketing, for example, might have Advertising, Events, PR, Content, etc. In business, budgets are allocated to functions or departments, such as Sales, Support, Marketing, Talent Management, etc. the first level of subaccounts. . as subaccounts, a second level. Perhaps even a third level, such as webinars, tradeshows, etc.