12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. I am joined here today with 11 of the most thoughtful PR pros I know. I asked them to look into their crystal balls to see what we can expect in terms of PR trends 2019. What does all of this mean for PR?

PR 339

23 Outstanding Social PR Guides


As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR.

PR 283

Why Social Media Matters for B2B Vendors


There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor. 85% of B2B buyers say they want B2B vendors to engage and interact with them online. •

Vendor 222

Why The Best B2B PR Campaigns Use Influencer Marketing

B2B PR Sense

So you do all of the things you would normally do when running a PR campaign. By the end of this post, you'll know: Why it's no longer enough to rely on old standby PR assets. Why Old School Tactics Are No Longer Enough for Your B2B PR Campaign.

PR 161

How B2B Marketing is Changing in 2018

online and through other channels before they actually reach out to the vendor. content 5 Content syndication / lead gen vendors. Campaigns External lead generation vendors and programs come in a variety of forms. 1How B2B Marketing.

Why Are Marketing Automation Vendors Failing to Meet Their Customers’ Most Intense Need: Advanced Reporting?


Marketing automation vendors are being cornered by a monster of their own creation. As figure 2 indicates, “actionable analytics and reporting” was cited as the most deficient feature for every single major vendor in the industry.

PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision


Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. If your company or agency is weighing a decision on selecting a PR and social media monitoring and management tool (or perhaps making a change), here are five areas of comparison you may find helpful.

PR 183

What PR Pros Can Learn from The Huffington Post

Modern Marketing

My colleague and friend, Jesse Noyes , said it best: “PR people shouldn’t try to be the news; they should try to participate in news.”. While other companies were out there following Newsweek-era PR practices – that is, adhering to the old-school method of trying to be the news (translation: “Look at how awesome we are!”) – we instead seized an opportunity to climb aboard what was already happening: the major development in the EU.

PR 190

How to Boost Your Thought Leadership PR with a Powerful Personal Brand

B2B PR Sense

A personal brand is like a powerful fuel for thought leadership PR -- and when used correctly with other PR tactics, it can skyrocket your success. It represents what you stand for to those you work with, whether it be clients, partners, or vendors.

PR 176

PESO Model for PR: Paid, Earned, Shared, Owned Media


Earned media was the primary focus of PR. Traditionally, earned media is a PR pitch sent to a journalist who may include the brand in a featured story or mention it in an article in some way, whether it’s a print or online publication.

PR 113

Connected consumption is the new customer experience (CX)


When countless products and services become connected, personal customer-vendor relationships will be added. vendors. Imagine that you have a short list of trusted vendors, and they know your personal consumption patterns. Connected consumption changes vendors.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


In frequency of use order, the largest chat apps vendors are Skype for Business (50%), Slack (14%), Google Hangouts (11%), Microsoft Teams (7%), Atlassian HipChat (2%) and Workplace by Facebook (2%). Your trusted vendors focus on connected consumption’s new visible marketplace.

Capture the future’s biggest competitive advantage for yourself


Add new people-first components as services delivered from cloud vendors like Amazon , Microsoft , and Google. With coopetition a leading cloud vendor could help this expand rapidly to make their big competitors decline.). Lesson for leaders. Becoming the biggest leader is hard.

Rules 180

Families of devices multiply publisher’s powers to control the world


Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Each user’s needs and wants will decide the unlimited world they live in, no matter which vendor’s devices they use.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts


According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors.

Six roadmaps multiply your exponential growth


Your preferred vendors can know what you consume, when, and where. Connected consumption can drive vendors, suppliers, and logistics. Lesson for leaders. How should you plan on having your business destroyed by Facebook ‘s, Amazon ‘s, and Google ‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear online. They can then turn to your company and sell you access to your own customers and markets! They’ll call it advertising and retail.

Gartner Names Versium a “Cool Vendor” in Retail 2016


REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc., Communique PR for Versium. +1

Take the lead, deliver the future, and rise to the top in four stages


When each vendor creates and sells their products, a tiny group of people decided the kinds of products people could make part of their lives. Their tech tracks people to sell targeted advertising with personalized recommendations to sell vendors’ products. Connected consumption will grow customer-vendor partnerships during every use of connected products. Lesson for leaders. Imagine the near future, the world of 2025.

Take leadership through exponential growth publishing


Customers in connected consumption with their preferred vendors. Lesson for leaders. How can publishers take back leadership from the tech giants, Google and Facebook ? The way to defeat their platforms is to change the paradigm. Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” It keeps adding people-first processes until exponential growth is reached. Paradigm-shift competition: it’s worked again and again.

The Responsibility of Advertising and PR to the General Public in 2017


However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. According to the PR Census 2016 , the PR industry employs 83,000 people in the UK. Now that’s what I call bad PR.

PR 80

The 23 Best Content Ideation Tools


” — B2B PR Sense Blog. Pricing: contact the vendor. Pricing: free to contact the vendor. Showcase reviews: Katie Lance, B2B PR Sense Blog, Express Writers. ” — PR Daily. Showcase reviews: PR Daily. ” — PR Daily. ” — PR Daily.

Tools 269

Brand marketing: 4 ways businesses should be using press releases — but many aren’t


getting listed as a recommended vendor in a buyer’s guide, receiving a positive review from a credible independent website, etc.)?

Press 189

The 29 Best Social Media Monitoring Tools


Pricing: contact vendor for quote. Pricing: contact vendor for quote. Showcase reviews: PR Daily (Automate). Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: contact vendor for quote.

The 28 Best Influencer Marketing Tools


” — PR Daily (PR Tools). Showcase reviews: Online Marketing Institute, Social Media Today, BuzzBlogger, PR Daily (PR Tools), StoreYa Blog, Robbie Richards. Pricing: contact the vendor. Pricing: contact the vendor. Pricing: contact the vendor.

Tools 235

The 21 Best Content Curation Tools


Pricing: free version; contact vendor for Storify 2 pricing. Showcase reviews: ArCompany, Maximize Social Business (Grow), PR Daily, Shift Communications. Pricing: contact vendor for pricing. Pricing: free or contract vendor for enterprise pricing. PR Daily.

The Nine Best Reputation Management, RSS, and Social Search Tools


Pricing: contact vendor for pricing. Pricing: contact vendor for pricing. ” — PR Daily. Showcase reviews: PR Daily. Pricing: free or contact vendor for gold level pricing. PR Daily.

RSS 234

The 15 Best Content Distribution and Amplification Tools


” — PR Daily. Showcase reviews: PR Daily. Pricing: contact vendor for pricing. Pricing: contact vendor for pricing. Pricing: contact vendor for pricing. Pricing: free for personal use; contact vendor for agency pricing. PR Daily.

A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. The good news is that when a technology or software vendor starts to think about link building as simply a component of their ongoing content distribution efforts, the task becomes much less daunting. B2B Online Marketing Blog Online PR Search Engine Optimization

The 24 Best Email Marketing Tools


Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more.

Tools 285

Five Ways Storytelling Goes Bad

What Works - What Doesn't

Content Marketing For IT Vendors PR/Marketing Writing Tips content marketing IT marketing storytellingWherever you go in the content marketing industry, people are talking about brand storytelling. You have to tell stories to get customers emotionally involved in your brand.

PR Through Bloggers


To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. I receive numerous emails each week from PR folks asking me to write about their product or service.

PR 26

The 17 Best Project Management Tools


It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Showcase reviews: 201 Digital, Marketing Insider Group, PR Daily, SnapApp. Pricing: contact vendor for quote.

Tools 231

Over Half of Marketing Content is Trash. Again.

What Works - What Doesn't

66% said “vendors provide me too much material to sort through”. What’s more, this is the third consecutive year vendor content got such poor rankings. There’s no way we can turn every vendor into a high-quality publisher overnight.

How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

Trade shows are loaded with vendors eager to speak and you can differentiate yourself by presenting with a customer. Trade shows are an essential part of the B2B PR process. Need more tips and tricks on how to effectively run a B2B PR Campaign?

Real-World Results from Web Presence Optimization


The company has integrated its SEO and online PR efforts for WPO. But being strategic about web presence optimization—utilizing SEO, online PR, SEM, content marketing and social media in a coordinated manner—can pay significant dividends in terms of search visibility.

New exponential publishing drives business growth and revenues


As many companies use its always on customer-vendor relationships to add Connected Consumption, your publishing company can earn part of every transaction. Lesson for leaders. How can publishers switch from being disrupted to exponential growth that disrupts others?

Martyn Etherington Speaks: the story of a B2B digital marketing turnaround


Winning at ZMOT means knowing the key words and phrases that your customers use, instead of what we as vendors use to describe our products. I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired.

B to B 206