Webbiquity

MAY 21, 2015

But—what if you had to answer on the spot? She also hosts the highly popular weekly Viral Content Buzz Twitter chat. Wendy Marx is a brilliant b2b PR strategist whose B2B PR Sense blog is a must-read for any marketing or PR pro seeking wisdom and insights into b2b content marketing and social media.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

Brightedge

MAY 16, 2021

The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. The book is a good introduction to the role of social media marketing and PR. He also explains how to curate information and spot trends for those who are interested.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

MAY 7, 2018

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. Photo Credit: PR Examples.

Public Relations 101

Public Relations Examples Campaigns PR 101

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Remember that it takes nanoseconds for a bad experience to blow up on social, but it only takes seconds for a positive experience to go viral as well.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Kabbage

DECEMBER 7, 2016

If you’re unsure about what could work with your brand identity, talk to your PR team, colleagues or even someone from the executive team. Get a sense of the company culture and find the holiday email sweet spot. Remember, you don’t want to go viral for the wrong reasons!

Tips 100

Tips CAN-SPAM Click Rate Lock-In 100

Content4Demand

DECEMBER 11, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly , by David Meerman Scott. It’s an absolute pleasure to read and compiles thoughtful discussions on how marketers can further define their roles in the sales enablement process.

Word of Mouth 55

Word of Mouth Planning Marketing Budget Case Study 55

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen. Learn how a personal brand combines with content to drive big wins in SEO.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen. Learn how a personal brand combines with content to drive big wins in SEO.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

MAY 30, 2010

Advertising & PR. The language gets a bit rough in spots though, so wear your headphones or earbuds if watching at work. From rapping preppies and a disturbing Australian Flash Dance take-off to John McCain and Paris Hilton, Jim Nichols reviews a slew of the most entertaining viral video ads of last year.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

JUNE 10, 2016

Viral videos can be viewed in every continent across the world in a matter of hours. Zazzle Media's very own Simon Penson is actually featured in the number three spot. To uncover some potentially undiscovered viral content, check out the "rising" tab. Working Popular Trends and Events Into Your PR Strategy. Price: Free.

Trends 28

Trends Content PR Viral Marketing 28

Content Standard

FEBRUARY 13, 2016

For some, it may be memories of a grandiose PR stunt. For most brands, the sweet spot should fall between the two. Most people can find experiential marketing examples from their lives that have impacted them in some way. For others, it might be nostalgia for a more subtle and inviting campaign.

Best Practices 40

Best Practices Paid Search Agency Buzz Loyalty 40

Content Standard

MARCH 7, 2016

Vans, which got a huge amount of free PR from the viral sensation, responded as well, but sans hashtag. For me, the Vans spot wins it with the superfluous poll. Take two brands’ responses to the #DamnDaniel phenomenon, as seen in Adweek. Jumping on trending topics isn’t always rainbows and butterflies.

Social Media 40

Social Media Trends Media Brand Identity 40

Convince & Convert

MAY 13, 2010

It’s not viral unless it is. I love your quotes and they are spot on! Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Activate your fans, don’t just collect them like baseball cards.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Hubspot

NOVEMBER 11, 2014

The site has helped you figure out what city you should live in, normalized your struggles as a short/tall/blond/brunette/girl/boy, and alerted you to the latest and greatest viral video. So how do you tailor your message to those different audiences -- PR, creative, social, direct? Does BuzzFeed have a target customer persona?

Process 28

Process Advertising Agencies Paid Search Agency PR 28

Adobe Experience Cloud Blog

DECEMBER 22, 2009

SpeakerBox PR Xmas Card. Rebel Virals Rebel Christmas. ISG Holiday Spot the Difference. See these other top B2B holiday cards: 16 B2B holiday cards that are unique or feature games : TwentySix Christmas Tweets. Happy Holidays from Damashek Consulting. Pica Holiday Card. Media Logic Make a Joyful Noise. Digital Fruitcake.

Resource Management 48

Resource Management Paid Search Agency B2B Marketing Advertising Agencies 48

Hubspot

MAY 16, 2012

1) The 'Party Planner' Stereotype: Real marketers know that marketing isn't about planning parties and sending out press releases; they see event marketing and PR as two parts of a larger inbound marketing strategy. HubSpot Pet peeve: Ad agencies that set out to create a "viral" video. 20 Hints That Your Marketing Stinks.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? This article hits it right in the spot. Jay Baer : Do you look at the availability of this data differently as a consumer, than you do as a C.E.O.?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

seo.co

JANUARY 19, 2022

If your site or specific page URL acquired 100 hyperlinks today and 10,000 tomorrow (without any virality involved), would that look natural to you? Virality & the Importance Of Quickly-Appearing Links. Google doesn’t think so either. Within search and social media, links are the most critical tool for communication.

Paid Content 115

Paid Content PageRank SEO Lead Scoring 115

Online Marketing Institute

JULY 9, 2009

This has proved to be spot on when it comes to a social media campaign. Like traditional PR activities (i.e. The benchmark is to attract a community of readers, which is carefully tracked on an ongoing basis. Phase Two: Bridging to Pervasive There is a proverb that states success has many fathers, while failure is an orphan.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Hubspot

FEBRUARY 6, 2014

We weren''t as confident about our ''newsworthiness'' and decided to postpone a PR, which was a mistake. It will boost your early virality and make it so much easier to get coverage in the press and featured spots on Kickstarter. Develop a newsworthy angle and press release for the first few days of your campaign.

Campaigns 28

Campaigns Outreach Press Communities 28

Online Marketing Institute

JULY 31, 2012

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Marketing/Communications/PR. Advertising/Sales. Operations.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Webbiquity

AUGUST 9, 2016

” — PR Daily (PR Tools). Showcase reviews: Online Marketing Institute, Social Media Today, BuzzBlogger, PR Daily (PR Tools), StoreYa Blog, Robbie Richards. Find influencers for any topic, explore their ecosystem to build additional connections and engagement, monitor activities, and spot trends.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. The PR and blogger media impression was over 4 billion. They were also shared 3.74

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Convince & Convert

SEPTEMBER 21, 2010

If Twitter isn't the spot there needs to be a tool that can help on Facebook without breaking the bank! It is very economical for a smaller PR agency or large (from $9.99 Again, a company needs to listen and find where the customer base is active. I have to say that I am impressed so far. per month) and the demo looks fantastic.

Social Media 155

Social Media Media Paid Content Work Management 155

Huptech Web

OCTOBER 13, 2023

Such as; Social Media: Sharing your content across your social media pages, like Facebook, Instagram, LinkedIn, Twitter, and all those cool spots. Public Relations (PR): Getting your name in the headlines, press releases, and other media talk.

Paid Content 52

Paid Content Distribution Advertising Agencies Content 52

Sprout Social

AUGUST 29, 2022

Memes and viral video formats can rise and fall in popularity in less than 24 hours. Not only is it bad PR, it’s also bad business sense. As Rachel Karten, social media consultant and author of the Link in Bio newsletter puts it: “It’s not hard to spot a brand that has an overbearing approval process.”. Trust your creators.

Social Media 106

Social Media Media Advertising Agencies Work Management 106

Content Marketing Institute

NOVEMBER 19, 2017

Write to their needs and you’ll earn a top-of-mind spot. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly , 6th Edition, by David Meerman Scott. Regardless, they always want to be enriched. rogercparker Click To Tweet.

Enterprise Management 110

Enterprise Management Content Marketing Work Management Marketing Management 110

Content Standard

NOVEMBER 30, 2017

Straddling the lines of definition between forum, social media channel, and content aggregator, the site has become a hotbed for brands looking to go viral, nurture dedicated communities, or build consistent sources for user-generated content. So right from the start, EA makes a good decision while also putting themselves in a tight spot.

Branding 50

Branding Brand Identity Planning Paid Search Agency 50

Conductor

MARCH 23, 2022

Not only does this make your interactions more authentic and helpful, but, as you will see, the right messaging can also become a viral sensation, creating real and lasting brand exposure. These issues, whether they are PR or marketing related, can happen to anyone, and they can rarely be anticipated.

Lead Scoring 97

Lead Scoring Lead Ranking Enterprise Management Planning 97

Online Marketing Institute

JANUARY 4, 2011

Reply Gabriele Maidecchi 2010 December 2 at 9:00 pm With so many points, this post will place a spot in my Delicious list and sit there for future reference. Did some good research about click bank and will look more into #77, very interesting. As always Great Job Jeff. Very inspirational, thanks for sharing your thoughts.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Moz

MAY 21, 2020

Save my spot at MozCon Virtual! Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen. Head of PR & Content, Aira Great Expectations: The Truth About Digital PR Campaigns. We want to do our part to help by making MozCon Virtual as accessible to everyone as we can.

Bundling 70

Bundling Thought Leadership Advertising Agencies CTR 70

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. The Sweet Spot: We’re all ‘smarketers’ now , July 8, 2010. What Works ( Vendor Government PR Trends Spending Release ). June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buffer

JUNE 25, 2019

If you spotted a little green tree making its way around Instagram back in April, you certainly weren’t alone. And what did the strategy behind its virality look like? If it was going to achieve that goal, the team couldn’t just publish the post and hope it went viral… they needed a strategy.

Social Media 75

Social Media Campaigns Media Press 75

Contently

MAY 12, 2016

That’s what made Watch the Stove a rare corporate project that actually went viral in a positive way. If there’s a lesson for marketers here, it’s that virality strikes more easily when you don’t try to force it. Then, about a minute into the first track, “Feed the Streets”: Oh, s**t.

Viral Marketing 60

Viral Marketing Paid Search Agency Advertising Agencies Eye-Tracking 60