Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR 149

PR Google Press Public Relations 149

Marketing Craftmanship

MAY 1, 2011

So why doesn’t New Jersey hire a PR firm to set the record straight? Before I had an opportunity to register my car in New Jersey, a group of teenagers who spotted my Connecticut license plates yelled at me in unison: “Go Home!” ” New Jersey loves its bad PR, and has no interest in improving its reputation.

PR 100

PR Class Impressions Course 100

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Unlock Insights with ZoomInfo Intent Whether you work in cybersecurity, law, PR, HR or finance, ZoomInfo has valuable intent data that can help your company go to market more effectively.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. But potentially with PR and press releases, you can do that if your message is newsworthy and spot on. And we use PR Newswire, which is the oldest and largest Newswire, of press releases.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. I expected to be fired on the spot, but instead (and to my great relief) he told me, “Don’t ever let that happen again.” A misquote can sink a company’s stock price.

Media 147

Media PR Press Advertising Agencies 147

Martech

DECEMBER 19, 2023

A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices. It is difficult to imagine a scenario where this doesn’t become a PR disaster. Early response. Company response.

Paid Search Agency 111

Paid Search Agency Advertising Agencies Conversion Ads 111

Buzz Marketing for Technology

SEPTEMBER 15, 2010

This is really doing the PR industry a disservice. PR becomes this amorphous blob that can move into many adjacent markets. Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media. Tags: Communications Conversational Marketing PR.

PR 100

PR Conversion Ning Digg 100

Content Standard

AUGUST 19, 2021

Building on PR Opportunities PR and content marketing can be synergistic if the teams driving them have a shared vision and effective communication. A strong partnership between PR and content marketing can also fuel sponsored content and guest post campaigns.

Paid Search Agency 130

Paid Search Agency Planning Content Marketing PR 130

Sword and the Script | B2B

NOVEMBER 21, 2023

There’s already a spot for “ brand ” on the balance sheet – and it’s called goodwill. Need an extra pair of B2B marketing and PR hands? Hire a B2B marketing and PR consultant who can think strategically and execute effectively. This makes some sense to me. Here are some useful links: about | services.

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Hubspot

MAY 4, 2017

However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. Something has to give in this scenario, which means an increasing percentage of journalistic output is reliant on the information fed through by PR. editor, reporter etc.).

Advertising Agencies 70

Advertising Agencies PR Paid Search Agency Advertisements 70

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Marketing Craftmanship

MARCH 8, 2018

Clint Arthur may represent the extreme end of PR hucksterism, but for decades many well-known public relations firms have sold other types of false or inflated credibility that relies on the implied third-party endorsement of respected media sources and organizations. (In

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Webbiquity

JULY 21, 2020

PaveAI allows agencies, ecommerce vendors, and businesses of all sizes to focus their content marketing efforts more effectively by using AI to identify correlations in Google Analytics data which would extremely hard to spot manually. Get data-driven recommendations on exactly how to increase your ROI. And a LOT of it is poorly done.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Navigate the Channel

JANUARY 3, 2023

Both traditional and digital marketing channels have strong PR outlets to look to for your PR efforts. Even those who don’t claim to be writers can spot disjointed organization, grammatical errors and language-use errors. Approaching both online and offline news outlets is an important PR strategy. What’s the impact?

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

Brandpoint

MARCH 9, 2022

Monitor your current communications plans Did you see the drama surrounding the Applebee’s ad spot on CNN during live coverage of the Russian invasion of Ukraine? Chances are that they’re trying to figure out how their brand fits into everything, as well. Do you need to move dollars around or completely pause some campaigns?

Work Management 118

Work Management Paid Search Agency Advertising Agencies Peer-to-peer 118

Brandpoint

JULY 11, 2022

Sprout Social Content topics: Social media, marketing insights, career growth Why read: Sprout is another great social media company, and their blog is a great spot for social media marketers to find trends and best practices. His digital marketing blog is a great spot for learning technical skills to improve your marketing performance.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Brandpoint

JUNE 25, 2021

Justine Ryba and Rachel Gray are both relatively new to Brandpoint, but definitely not to the marketing and PR world. Marketing & PR agencies 20 years ago … Justine: I started in TV, radio and outdoor media buying — working with two agencies. For the better!) For the better!) All day, every day.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Work Management Marketing Management 112

Hubspot

JULY 26, 2016

was as easy as two letters: PR. The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her loyal advisor the brand ambassador. 2016 PR is social PR. 2016 PR is social PR.

PR 28

PR Advertising Agencies Blogger Dwell 28

Sharpspring

OCTOBER 11, 2021

Empower Your PR Strategy with Social Listening. Answering those questions on a regular basis will help you on many levels apart from generating PR opportunities. Monitoring your incoming traffic is another great way to spot new backlinks to be able to join that conversation (to thank, get to know your promoters, etc.)

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

SmartBrief - Marketing

JUNE 12, 2023

Over time, PR efforts like this can combine with content marketing and other marketing efforts to generate leads and close sales. Taking a day or two off after writing a draft can help you come back to it with fresh eyes and makes it easier to spot mistakes and improve your writing.

Tips 52

Tips PR Guidelines Loyalty 52

Digital B2B Marketing

JUNE 14, 2012

Review the content marketing and PR efforts of the companies you will be competing with for visibility in this space. For instance, if a database firm chooses to focus on business intelligence and the business applications of their data, they need to consider new competitors like Microstrategy.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

ClearVoice

APRIL 15, 2021

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. Additional earned media definitions, according to PR professionals. “It’s You have not paid to be mentioned.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

LeadsRX

NOVEMBER 9, 2021

This new LeadsRx capability is available now to provide support for national television spot logs that take into consideration the complexities of national advertising. Fishburn PR for LeadsRx. To learn more about how LeadsRx can support you in marketing transformation visit LeadsRx.com. For more information. Jeff Fishburn.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

GrowPowerful

AUGUST 29, 2022

PR agencies, digital agencies, copywriters, designers and others that are hopping on the bandwagon and abusing the term, "Fractional CMO" so that they can charge more money. Who's to blame? Want to Learn More? Want to Learn More?

CMO 52

CMO Service Advertising Agencies Paid Search Agency 52

Walker Sands

APRIL 18, 2023

The relationship between PR professionals and freelance journalists is a symbiotic one. As a PR agency, we look to freelancers to drive media coverage for our clients, while freelancers look to us to provide credible sources and information for their stories. Are you open to being pitched by PR people? I always get your pitch.

Media 52

Media Work Management PR Marketing Management 52

Sword and the Script | B2B

MARCH 23, 2021

More than a proactive partner: an extension of your marketing and PR team. Brand building was statistically tied for the top spot alongside retaining current customers. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Need an extra pair of hands? Did you know?

Ad Building 80

Ad Building Brand Identity Branding CMO 80

ClickZ

FEBRUARY 6, 2024

The campaign, which premiered during the 66th Annual Grammy Awards, includes a variety of advertising mediums, such as TV spots, out-of-home placements, print, and digital ads across the US and UK. Highlighted cities for out-of-home placements include New York, Los Angeles, Atlanta, Denver, Dallas, Philadelphia, Nashville, St.

Social Media 52

Social Media Media Differentiation Validation 52

Sharpspring

JANUARY 19, 2022

If you are doing a PR campaign, do it for publicity, not for links. If you start doing PR for links, you will start releasing low-quality press releases in no time. This is still something Google frowns upon. Some marketing tactics can really be ruined by the link building aspect of them. Don’t just copy your competitors’ links.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Convince & Convert

DECEMBER 5, 2017

REI’s marketing team spearheaded the #forceofnature campaign, but it was Support who spotted and responded to this fan’s touching photo. Brands use social data to inform product decisions and trigger PR responses on the marketing side. Marketing owns the voice of the company, while service owns that voice’s support.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Brandpoint

JUNE 9, 2021

Yes, there are some tried-and-true rules from my first days writing that still apply today: You need an intriguing angle, compelling headline, balanced branding and copy that hits the 400- to 700-word sweet spot. But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too.

Media 122

Media PR Paid Search Agency Distribution 122

Sharpspring

MAY 9, 2022

Thought leadership not only creates content opportunities, it creates PR opportunities that can extend to every level of the company as well. Companies that can spot trends by listening to customer needs can innovate and grow faster. Increase organic reach and PR opportunities. Be(come) Memorable. Stay Ahead of the Competition.

Thought Leadership 75

Thought Leadership Paid Search Agency Advertising Agencies Ad Agencies 75

Biznology

AUGUST 7, 2018

Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing professional, and talent agent start, but it’s not the goal. And, baby, PR, marketing, and advertising are, at their very source code, sales, pure and simple. Help an Influencer Out. Do what I say, not what I do. Besties 4Eva.

Work Management 133

Work Management PR Advertising Agencies Marketing Management 133

Biznology

JANUARY 4, 2019

Content has to bridge the sweet spot between being informative, enticing, and not too sales-forward. However, we grouped these two together because PR writing and email newsletters or communications all require subtle differences and nuances than regular content creation. Blending Content with Paid Marketing.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? BIIA’s most recent conference in Bangkok was a sellout.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Integrated B2B

FEBRUARY 18, 2020

Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article. Before I tell you how you can do this though, let’s take a step back and review the differences between a PR and an article. Spot the difference. A PR that offered not one, but two distinct articles.

Press 52

Press Copywriting PR Content 52