How to Send a PR Pitch That Resonates During a Major News Cycle
Contently
APRIL 4, 2019
Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch. Not sure if and how to proceed? Here are a few guidelines to follow.
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