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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

Think customer reviews, social media posts, and photos or videos shared by loyal customers. Hand in hand with trust comes social proof— a term first coined in 1984 by psychologist Robert Cialdini. Consumers credit reviews from the people they view to be “like them,” thus making social proof a type of decision-making shortcut.

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Founders: Market Yourself, Not Just Your Business

Webbiquity

From the shape of your product to the look of your website, visuals are vital for making the right impression. You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Create a bio on your website. Much like a blog, a YouTube channel can be used to offer advice.

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MarTech’s marketing AI experts to follow

Martech

His experience with many large and medium-sized brands focuses on social and headless commerce, influencer networks, scenario planning, analytics, customer segmentation and other AI-heavy marketing applications. Twitter: @cspenn (91k followers) LinkedIn: cspenn (32k followers) YouTube: @cspenn (2.4k

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AI-powered martech releases: Feb 22

Martech

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Voice search is on the rise.

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Why influencer marketing is critical in B2B

Martech

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

These include videos, webinars, podcasts, articles, and social media posts. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Social media management tools, social listening tools, and website analytics are helpful here.