How We Went Viral: Promoting Content with Influencers, Ads & PR


One of our research posts went viral. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. A post we wrote last year on how to write viral headlines gained 3,900 shares and 147 links.

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Stop doing PR. Start doing visibility.

Chris Koch

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. That’s why increasingly, PR is going to become a matter of simply allowing your subject matter experts to be found rather than enlisting armies of PR people to try to force journalists and customers to find those subject matter experts.

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15 things marketers should stop doing and thinking in 2011

Chris Koch

Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Social media relationships are shallow and meaningless. We all know twitter can’t start revolutions or substitute for gazing meaningfully into someone’s eyes over dinner, but what I don’t understand is why the critics can’t see a link between the bonds that we form on social media and the deeper links that we forge offline.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR


Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. Burson-Marstellar is taking an ombudsman approach to social media.

7 Companies That Jumped on a Viral Craze at Just the Right Time


These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So we're going to highlight them in the blog post to help inspire you to jump on the next viral craze! Or, you know, so you can just relive funny viral trends.

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The ALS Ice Bucket Challenge is the perfect meme


I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. Without catching fire — becoming a meme, becoming viral — ALS would be where too many nonprofit organizations are: begging for money using persistence, direct mail, and the rule of seven touches. They are sent through email messages, postings on social network sites, and text messages.”

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? Social Media Statistics.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself. Wondering which social network is most effective at generating b2b leads? Social Media B2B ).

5 Steps To A Real-Time Content Desk

Marketing Insider Group

A social network is often the beginning of the conversation and should extend into the entire brand experience. Social listening tools can help to identify the latest topics. This is best done by a seasoned PR expert working with your marketing team to provide guidance and direction. I don’t think I’ll get too many opinions to the contrary when I suggest that effective marketing is getting harder every day.

What is Newsjacking and how to generate content through the buzz


No wonder studies show that 88% of the companies are on social media. David Meerman Scott launched the book “ The New Rules of Marketing & PR ” in 2007 to address changes in the way we work in these areas as the internet grows. Think about going viral.

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B2B Marketers’ Guide to Virtual Marketing


B2B marketers across the globe have been increasingly adopting virtual marketing because of several reasons, a predominant one remains the increasing use of social media marketing (SMM) that was amplified during the lockdown. Social Media Marketing. PR Strategy.

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25 outreach tools that can take your business to new heights


Traditional PR just isn’t as effective as it used to be. This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon. Designed especially for agencies and PR Pros, InkyBee is a product for managing your influencer outreach and communications – with the added benefit of visually rich, easy-to-consume reporting. It’s hard to define Klout – is it a social network?

Your website is wearing mom jeans and shoulder pads


When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. It looks like social media strategy is evolving into social marketing strategy.

Common Social Media Questions and Answers All Marketers Should Know


What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

Besides a case study, turn this content into a video testimonial, or snippets to be used in social media. Stubbornly Pursuing Goals of Viral Content. Yes, everybody wants to create a viral sensation. It has even seeped into the mindset of some B2B content marketers that viral content is the gold standard. It is virtually impossible to predict what content will go viral -- there’s no secret formula for success. 5 Easy SEO Tips Guaranteed to Boost Your B2B PR.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009.

10 Top Marketing Thought Leaders in Social Media

Webbiquity SMM

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. She also hosts the highly popular weekly Viral Content Buzz Twitter chat.

Reputation management is not pig lipstick


It’s cheaper to hire an army of crisis communicators, PR agencies, ad men, and online reputation managers than it is to turn a Comcast into a Zappos — at least for a while, that is, and especially when you’re still the hegemony, still control a monopoly. Well, if you temper the queries with popular news, viral content, and how their friends are searching, watching, reading, clicking, sharing and, increasingly, where and when.).

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LinkedIn Creator Mode: Emerging Influencer Opportunities


The professional networking platform announced the unveiling of a new “Creator Mode” to build their voice and audiences. Social Platforms Taking a Cue from One Another . Additionally, users can “Follow” these influencers rather than adding them to their personal networks.

Content Marketing for a Cause: How Nonprofits Improve Donor Retention

Content Standard

The nonprofit also staged a demonstration on the National Mall in December that became a valuable driver of social content. According to PR Week , the organization laid out 700 blankets on the National Mall—one for every mother who dies in the United States every year from pregnancy—to raise awareness of this mortality rate. Part of the viral success of this content was due to existing supporters and donors, who continue to advocate for the organization and the issues it advocates.

BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week


Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Based on content from CNN, the new channel''s videos will be created with social sharing in mind -- sticking to what BuzzFeed knows best. This partnership is a sign that major news and media companies like CNN are moving toward creating viral content.

The Qualities of a Powerful Word-of-Mouth Marketing Strategy


But successful word-of-mouth marketing takes work and serious marketing savvy, leveraging many components of inbound marketing like product marketing, content creation, and social media marketing. Build a very close social media community. What social networks are they using? Do some research and figure out if a smaller, more niche social network like Quora appeals to your community more than, say, Facebook.

Why You Should Invest In Content Curation


By stamping your endorsement on content created by people who love you, you’re creating a virtuous circle—strengthening relationships with loyal advocates and accessing new networks of potential leads. The goal of content curation isn’t to add more content to the social world, but rather to group, organize, and present the most relevant content in one place. The goal is to get people talking within your network and, ideally, raise awareness in new networks.

Is social media effective for B2B lead generation?

Sales Lead Insights

What’s all this have to do with social media? I have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I’m sad to say I’m not seeing anything beyond anecdotal results, either from my own extensive social marketing efforts, or from those of my clients. I think that thought applies to social media.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”


Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Keyword Intelligence: Keyword Research for Search, Social, and Beyond . A newer book covering researching and planning the right keywords for your website, SEO, paid search, and social media. Social Media.

Can social media be the new white hat SEO technique?


Instead, I threw myself and my agency into blogger outreach and social media marketing. The more social media marketing and blogger outreach AH did for its clients, the more these clients dominated the first page of Google. These mentions are sourced from social media news that is both authentic and optimized for search. The social media-sphere is too crowded. Image via CrunchBase. by Chris Abraham.

Measuring the Value Social Marketing and Media

Measure Up Marketing

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s. Social marketing was defined as “seeking to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.”

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

What social networks does your audience use? What content does your audience like and share on social media? If there’s a particular subject within your industry that is blowing up on social media, you can address it with your personal experience and unique point of view. Give Your Pieces a Viral Headline. So how do you make your headline clickable, possible viral? Handpicked Related Content: 5 Easy SEO Tips Guaranteed to Boost Your B2B PR.

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B2B Marketers Have Little Social Media Engagement

delicious b2bmarketing

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. A combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%).

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Measuring the Value of Social Marketing and Media

Measure Up Marketing

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s. Social marketing was defined as “seeking to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.”

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We actually already did the heavy lifting in this step-by-step article that will show you exactly how to land a top publication without a PR firm. Setting up social media profiles and optimizing them with branded imagery. We even did a video with Adrian Saluminovic , a master at PR, to discover the best ways to get more press for your company. How to Increase Website Traffic through Social Media.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Essential 5 Step BuzzSumo Process For Social Media Agencies


To do this, we worked with Neal Schaffer, social media strategist, consultant and author. He is also the founder of his own social media agency, PDCA Social. Neal, a self-avowed BuzzSumo power user, outlined a 5 step process that we think will not only help social media agencies, but brands and PR firms to get up to speed quickly with BuzzSumo. Contribute financially: Look to make wise investments in paid social to grow client audiences.

19 New Featured Sources on the B2B Marketing Zone


It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. Follow the Lead ( Gatekeeper Cold Calling Sales Social ).

How to Organically Find, Engage and Grow Your Audience on Social Media

Walker Sands

Social media marketing isn’t just about pushing out content and keeping the lights on. Change isn’t as simple as a post going viral — it takes time. Here are nine ways to effectively find, engage and grow your audience organically on social media. This is the most important step before implementing any type of best practice or campaign in your social media strategy. So how do you effectively utilize influencers on social media? Sprout Social, Hubspot, Oktopost).

inbound marketing training for free

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Inbound Marketing Training for Free Last week I attended the Inbound Marketing University , a free online program put together by HubSpot featuring talented well known professionals on blogging, SEO, social media, lead nurturing, email marketing, landing pages, and viral marketing. Veredict: If you are new to social networks, community building, etc.

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Connect with social web power users Having been blogging for a few years before starting this site and moderating web forums/boards since 2000, I was already well-networked prior to starting this blog.

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