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6 PR Tips for Your Small Business

Benchmark Email

Public relations (PR) has evolved over the years. Getting the word out about your small business is so crucial. The more people… The post 6 PR Tips for Your Small Business appeared first on Benchmark Email.

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The PR Factor: A Small Business Guide to Winning Over Journalists

Alaniz

The post The PR Factor: A Small Business Guide to Winning Over Journalists appeared first on Alaniz Marketing. To that end, most companies rely on marketing.

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Four big marketing lessons from small businesses

ClickZ

30-second summary: Contrary to the “go big or go home” approach that global brands use, going small and more targeted can bring big results. One of the best things about local businesses is the personal relationships that form between the customers and the owners and staff. . Think small to win big.

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How A Small Business Can Automate Social Media And PR

Marketing Insider Group

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It’s a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks. Trust me, it ain’t pretty. Photo Source.

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Two Technology Trends for Small Business in 2021

Biznology

As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. Small businesses are always looking for ways to improve efficiency and increase revenue streams at the lowest possible cost; thus, their ability to adapt quickly is imperative for survival.

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The Definitive Guide to a Data-Driven PR Strategy

Zoominfo

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Example: A small—hypothetical—health food company is releasing a new line of smoothies.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Integrated marketing and PR strategies are a requirement for all businesses. Social Media Strategy delivers a long-term solution for maximizing social media-led business development. About the Author Julie is the founder of the social media transformation advisory and marketing consultancy Small Wonder.