WebMarketCentral

JUNE 19, 2007

After two months of testing across half a dozen B2B websites and blogs, here is the first of three posts on the performance of individual Web 2.0 In my test, the sites below were the least productive at driving traffic directly—though they were nonetheless helpful for SEO efforts. Previous articles in this series: Web 2.0

Web 2.0 20

Web 2.0 Tagging Copyright Advertising Agencies 20

WebMarketCentral

JUNE 26, 2007

Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Overall, Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 Overall, Web 2.0 The percentages shown below are the proportion of total Web 2.0

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

WebMarketCentral

APRIL 29, 2007

Here are the rankings for 42 Web 2.0 Although Alexa is notorious for its lack of precision, as documented by GigaOM , SEO Book , BloggingStocks and others, it's still useful as a rough guide to website popularity. Robin Good actually places the number at as many as 50,000, which encompasses 29 of these Web 2.0

Web 2.0 20

Web 2.0 Tagging Digg Comparison 20

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. social bookmarking, new media relations and blogging.to Nevertheless, worth checking out.

PR 20

PR Web 2.0 Best Practices Blogger 20

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Smashmouth Marketing

OCTOBER 8, 2009

corporate communications, employee communications, PR, and investor communications. Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads. PR is being aggressive in its use of social media in their traditional reputation management services. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

corporate communications, employee communications, PR and investor communications. Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads. PR is being aggressive in its use of social media in their traditional reputation management services. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Marketing Insider Group

DECEMBER 7, 2010

. “Social&# meaning that the buyer is really in charge, that inbound techniques will drive the majority of our results, that content is still the key but social context is just as important and that social will move beyond Marketing and PR in B2B organizations and will begin to invade customer service, operations, HR and sales.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Hubspot

AUGUST 5, 2010

Most likely you are aware of the SEO benefits of building your authority and visibility by increasing the number of Google indexed pages on your website. Today, with access to Web 2.0 Webinar - PR 2.0 Want to learn more about how creating remarkable content can lead to PR coverage and lead generation?

SEO 28

SEO Web 2.0 RSS Press 28

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. The use of buzzwords or clichés in B2B marketing content is not a new trend. He called it “The Gobbledygook Manifesto.”

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Marketing Insider Group

NOVEMBER 9, 2010

as a PR associate, I know the importance of creating “persons&# behind a business — and blogging is one of the best ways to create personality within a business’s marketing mix. Look for my notes on that shortly. Chelsie Baugh Dec 1 2010 Michael, Thanks for the insight on reasonings behind why businesses blog!

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. For the reasons you’ve listed here.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Otherwise, skip it and go straight for the Advanced SEO class (to be reviewed in my next post). What I liked best was the tips on tools you can use and where to find additional resources.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Marketing Insider Group

DECEMBER 16, 2010

Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Now I still think we will always need channel managers like we do today with.com, email, etc. But I think the “Social Media Strategist&# will not be around in 5-10 years. We will all be social strategists.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Now I still think we will always need channel managers like we do today with.com, email, etc. But I think the “Social Media Strategist&# will not be around in 5-10 years. We will all be social strategists.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

WebMarketCentral

AUGUST 24, 2009

Signs that you need a break from SEO. Poking fun at Web 2.0 Poking Fun at Web 2.0 Naming Conventions: Pot Calling Kettle Black by The Officially Official Blog of Searchles The folks at social bookmarking site Searchles have some fun with web 2.0 tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

SEPTEMBER 15, 2008

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Search marketing is also taking money away from other advertising and PR programs. UM Finds Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

NOVEMBER 24, 2008

. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

SEPTEMBER 18, 2008

A growing number of Web 2.0-savvy Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0 email signatures: Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0 signatures.

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

JUNE 25, 2008

Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007—the Alexa rankings for 42 popular Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007—my attempt to provide a quantitative answer to the question of whether, and how much, tagging content on social bookmarking sites helps drive B2B web traffic.

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

NOVEMBER 13, 2007

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 While developing relevant content for your corporate website is still important for PR and SEO purposes, writing and promoting a blog establishes credibility in a way that articles viewed as "vendor content" can't.

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Tags: Web 2.0 How can you make more efficient use of social media? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 More than half of marketers embracing Web 2.0 Nearly 90% of respondents are using Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

SEPTEMBER 3, 2009

Use Facebook fan pages to help with SEO? tags: social media marketing Facebook fan pages SEO? How can you make a big splash in social media without a huge budget? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

SEPTEMBER 22, 2009

How can online video help with SEO and online reputation management ? Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv domain to enhance your company's web presence. If you are planning to use these for SEO, check for do-follow status first. Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. Tags: Web 2.0 But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? Social Tagging.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

APRIL 2, 2009

But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary? Strategy—help identify how social media fits with existing activities such as SEO, PR and event marketing. I've also seen dramatically increased interest in hiring social media consultants.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

MAY 18, 2007

One intriguing concept is to build your own industry-specific Web 2.0 In the end, the most successful companies won't be those with the biggest promotional budgets, but rather those that have effectively built interactive networks of clients, both online and offline. ** technorati tags: Web 2.0 tags: Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

APRIL 6, 2009

How does social media relate to SEO? Online Reputation Management with Video SEO by Search Marketing Standard Grant Crowell explains why video is a powerful component of reputation management (e.g., Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JANUARY 5, 2009

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Social Tagging SEO Practice. Tags: Interactive PR Web 2.0 Any time there is an online news story or blog post published about your company or product, submit it.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

MARCH 3, 2008

Sites ** technorati tags: Zamzar, Avantstar, Quick View Plus, David Berkowitz, TypePad Widget Gallery, Nabbit, SitePal, Avatars, Mitch Joel, Loren Baker, Search Engine Journal del.icio.us

Tools 20

Tools Best Practices Web 2.0 Digg 20

Buzz Marketing for Technology

SEPTEMBER 30, 2008

in the last 14 days&# section to see how PR and other. Pingback by LinkedIn and Business Networking Websites: Intro, Video, and Links « Web 2.0 Tags: Copywriting, CSS, Marketing, PPC, Search & Marketing, SEO Posted in Search & Marketing […]. marketing has gone. publish my number. chrisbrogan.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100