Remove PR Remove Search Engine Remove SEO Remove SERP

Use SEO and PPC Together For Maximum SERP Real Estate


5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Why use SEO and PPC together?


Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. For some, staying with SEO keywords might be best.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Use SEO and PPC Together For Maximum SERP Real Estate


5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Why use SEO and PPC together?


11 expectations to have from a great SEO proposal


54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. Fortunately, there are ingredients that distinguish great SEO proposals.

How Long Does It Really Take to Rank on Google?

Single Grain

You just added your main keywords to the title, URL and content body and boom – you got to the top 10 in the search results within a few weeks or even days. The competition was less intense and the search engine algorithms only relied on keywords and links on a 50-50 basis to rank a webpage. Link farms, keyword stuffing and footer links all worked and SEO was pretty much easy in those days. Related Content: The Easy Guide to Broken Link Building for SEO.

How to Get Backlinks and Boost Your Content’s Performance


We’re constantly told how important they are for improving domain authority and search rankings, but when it comes to finding advice on how to get backlinks, there’s not a whole lot of substance out there. The SEO benefits are definitely real. Google is continually becoming more sophisticated in the way it analyzes and ranks search results. To do this, I recommend carefully assessing the top results for a particular SERP, and then trying to develop something better.

What is Social Media Marketing?


I guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Influencer marketing is good old fashioned traditional PR either expanded to include these new influencers or, like Gerris and me, specialists in digital PR. 1] SEM may use search engine optimization (SEO) , which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click (PPC) listings.”

B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. 70% of B2B search queries are made on smartphones. Difference Between B2B SEO and B2C SEO.

SEO 84

23 Expert SEO Link Building Guides and Tools


Unless you’ve been living under a rock (which would be an awkward and uncomfortable place from which to do search engine optimization work), you’re probably aware that the two most important things to know about link building in the post-Panda world are that 1) backlinks are still very important for ranking, and 2) traditional link-building methods (or at least many of them) are no longer effective. ” Link Building From Scratch by Search Engine Watch.

International SEO: How to Rank for Foreign Location & Language Specific Searches

Foreign or international SEO refers to the method of optimizing your website and search presence for a global audience. While international SEO might seem like an alien idea, it’s not as different from traditional SEO as you may think. Does Your Business Need Foreign SEO?

SEO 82

The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing. ” Now, only the highest-quality content will get the top ranking in Google's SERPs.

SEO 103

Underrated Link Building Tactics that Work Surprisingly Well


Since the inception of search engine optimization, link building has been one of the key ranking factors for websites so they could appear higher in search engine results pages (SERPs). It’s categorized as common practice in the field of SEO, with many marketers sticking to tried-and-true methods to make sure the desired results are achieved. Linkbuilding PR

How to Calculate Your SEO Share of Voice

SmartBug Media

What Is SEO Share of Voice? SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. How You Calculate SEO Share of Voice. How to Use SEO Share of Voice to Improve Your Marketing.

SEO 81

SEO Isn’t Mystical


What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. The first step to breaking down the mystery that often shrouds SEO is to understand the terms.

PESO Model for PR: Paid, Earned, Shared, Owned Media


Earned media was the primary focus of PR. We still need copywriters, SEO gurus, paid media specialists, social media mavens, etc., Traditionally, earned media is a PR pitch sent to a journalist who may include the brand in a featured story or mention it in an article in some way, whether it’s a print or online publication. Related content: The Quality Content Series: How Quality Links Boost SEO]. In this sense, search engine optimization is an earned media play.

PR 88

Learning SEO? The Beginner's List of Resources to Get Started


You can't get a degree in SEO. Books on SEO quickly become out-of-date. Plus, there are hundreds of thousands of self-professed "SEO experts" out there, but far fewer people who actually understand what they're talking about, and can apply it. So — how do you learn about SEO?

Your Guide to Online Reputation Management Using SEO


It’s no longer enough to be first on the SERP—you also need to make a good first impression. That means a winning SEO strategy isn’t simply about being found—you also need to make sure your company is putting its best foot forward. Featured SEO


How to Do SEO in 2020 [Full Guide]

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Let’s tackle everything about SEO in detail.

SEO 52

How to Stay Creative With an SEO-Driven Content Strategy


So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. To start, the blogging team partnered with the SEO team. Start by asking yourself, "why would I ever search for this topic?".

Does SEO Strategy Help or Harm Creativity?

Content Standard

The conflict between SEO strategy and human-centric content creation is like a game of chess: One player makes a move and the other counters, and on it goes, with no real winner ever calling checkmate (apart from the Google algorithm, of course). OK, so maybe that’s a bit dramatic, but the dominance of search as a distribution tactic does sometimes leave us wondering whether there is still room for a great story in modern content marketing. SEO strategy.

How to Get Quick Results With SEO Sprints: The DriveSafe Case Study


Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. In this blog post I will show you my framework to do SEO sprints. Google never took SEOs into account when designing for the user.

SEO Reputation Management: 8 Tactics to Manage Your Brand

Directive Agency

When a user searches for a specific person or company in Google, what comes up? Depending on the environment of the search engine results page ( SERP ), there are different results that may show. But first, we will break down precisely what SEO reputation managment is, and how you can address it. What are the Challenges in SEO Reputation Management? Reputation management covers topics across various platforms from social media to search engines.

What are the best techniques for off page SEO in B2B?

Directive Agency

Today we’re going to answer a question from Quora, that we also get from our clients a lot, which is: “What are the best techniques for off page SEO in B2B?” If you’re in B2B and you’re worried about your search engine optimization, the first offsite thing you should be doing is to change your perspective — a shift in how we’re thinking about this idea of positioning our website in search engines.

Content SEO

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact Online Marketing Blog BIGLIST Blogs SEO Social Media Content Marketing PR Liveblogging Interviews More » B2B SEO: Content Sourcing & Optimization Lee Odden on May 3rd, 2010 B2B , Content Marketing , Online Marketing , SEO , SEO Tips Share B2B marketers have always been in the business of “ content marketing “ with white papers, case studies, webinars, demos, free consultations, ebooks and the like.

SEO 58

2019 SEO Keywords and Google: What’s in Your Poker Hand?

Content Marketing Institute

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. Google already promotes no-click search results, often providing answers without the need to click for more details. The no-click (also known as zero click) searches will remain a factor for marketers. of Google mobile searches are no-click (34.3% with desktop searches). SEO Click To Tweet.

Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. And, if you are looking to hire a SEO agency, please do not hesitate to contact us and receieve a free search assessment! SEO as we know it is an ever changing landscape.

A Quick Primer for Your SEO Link-Building Strategy: Smashing the Basics to Succeed


Few SEO topics cause the fear and anxiety that link building does. Then Google and other search engines got wise to sneaky search engine optimizers who were gaming the system and hampering search engine user experience. However, it’s time for SEO pros and marketers to take a deep breath and get back into the link-building game — but responsibly, of course. At the end of the day, just think: How do you get from the SERPs to a website?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? SERPs: The Benefits of Being No.

Comprehensive Guide to Digital Marketing

Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Think of it as the PR arm of your business, reaching out to the marketplace and telling them, “Hey…over here!”

PPC 66

Google Wants to AMP Up Your Mobile Experience (Google now goes to “11”)


Google has always prided itself on creating a great search experience for it’s users. So site speed, or “Page Load” speed, has become a big factor in Google’s search algorithm. Actually, Google has been advising Webmasters to speed up their sites since the beginning of time (well, at least the beginning of search ). Fast-forward to 2015 and we see the majority of Google search traffic now coming from mobile devices, and even more emphasis on site speed.

How to Use Google Keyword Planner for Content Creation

Single Grain

Get average monthly searches for keywords that interest you. Even though it’s mainly intended to help advertisers and companies advertising on Google search, it can be a great tool for SEO and content creation as well. SEO Keyword Research Made Easy in 2020. Pitch PR.

4 Ways that Content Marketing Can Help you Gain Coverage in an Election Year


Read More: The PESO Model for PR: Paid, Earned, Shared and Owned Media] Brandpoint’s Premium Mat Release is an example of a tactic that allows for this type of hyper-targeting of media. 5 Tips on Writing for SEO.” Content Strategy Content Marketing Paid Media Premium MAT Release SEO

Help 104

Blogger Outreach Services: The Good, The Bad & The Really Ugly

Well, guest blogging may not be completely dead , but the ways and means in which different companies execute on process can be hugely beneficial on one hand or wildly damaging to your SEO on the other. Not to mention, the backlinks for SEO. High Search Authority.

15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

Marketers of all stripes gathered at The Conference Center at Washington State Convention Center in Seattle, Washington this week to discuss the emerging search landscape, exchange successes and challenges, strategize how to invest for the future and more. Search is evolving, and SEOs must adapt. Rand Fishkin talked about the many ways in which the search industry (and Google) is evolving, and how digital marketers can adjust their strategies to be more successful.


How B2B Businesses Can Develop Content for Link Building

Marketing Insider Group

Improving your organic search presence isn’t for the faint of heart. Ranking in top search results is getting harder, and 77% of marketers say it could take up to 6 months to see results. Search engines cater to users, not your website.

2019 MnSearch Summit Team Takeaways

Lake One

Self-proclaimed SEO Geeks from far and wide gathered in St. A non-profit organization founded for and by search marketing geeks, MnSearch aims to speak directly to the search marketing professional and raise the standards and awareness of search in Minnesota. SEO is a Long-game. I attended the Search Presence Intelligence session with Stephan Bajaio and he opened the session with an analogy comparing Paid Media and SEO to day trading and a 401k.


50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—providing a valuable resource for any B2B marketer. 21 SEO Tips, Tactics, and Trends for Website Content in 2021. Yoast SEO Blog.