PR Link Earning Best Practices for Search Engine Optimization

Fathom

Public Relations (PR) efforts can play a large part in link earning from reputable third-party sites, which, in turn, boost your organic search performance. This blog will cover some best practices you should consider when looking for fresh ways to boost your search engine optimization (SEO) and marketing performance. If a highly influential site links to your domain, then in the search engine’s eyes your site is also highly influential.

Search Engine Optimization Won’t Grow Your Business

NuSpark

Search engine optimization (SEO) can be addictive—watching as your website climbs steadily in the search engine rankings and attracts more and more visitors. . Alone, SEO can’t grow your business because visitors do nothing for you unless they turn into customers. According to David Meerman Scott, author of “Real Time Marketing and PR,” un-gated content is downloaded 20-50 times more often than gated content. Search Marketing

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). He actually said to me, “No one searches at Google for a recruiting firm.” The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. SEO Supports Social Media Marketing. It supports SEO.

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. But what does SEO have to do with your PR strategy?

PR 177

SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. Those mentions, especially when they are online, also boost the quality of search engine optimization. In turn, better SEO leads to more website traffic and brand recognition. One of the strongest ways to build SEO is through link building.

PR 168

5 Easy SEO Tips Guaranteed to Boost Your B2B PR

B2B PR Sense

This may be because your site's SEO ranking (search engine optimization) is below par. In this post, we'll discuss some basic SEO tips that will help improve how Google and other search engines rank your site. SEO Tip #1: Identify Your Keywords. Simply head over to your Google Search Console. You'll discover which words people are entering in search engines in order to find your site. SEO Tip #3: Maintain a Blog. B2B P

PR 171

How to Use B2B PR in SEO to Boost Your Results

B2B PR Sense

Have you thought about using tactics typically reserved for PR in SEO ? For years now, people have focused on the differences between PR and SEO -- you’re either an expert in one or the other. When SEO PR service professionals incorporate PR tactics into their SEO strategy, we see an uptick in positive results. SEO has also evolved by leaps and bounds since it was first created in the early days of Google. B2B PR Tips and Trends

PR 169

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. This according to coverage from Search Engine Land and SEER Interactive. And while losing the potential SEO impact from press releases is a minor issue, it adds to the challenge PR professionals face when demonstrating ROI for their programs. Image / quote via SEO by the Sea. Do brand mentions have direct impact in SEO today?

How Content Marketing Can Help You Earn Digital PR

Marketing Insider Group

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. The good news is that anyone can get started with digital PR. What is Digital PR?

PR 194

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Let's delve into some examples of PR strategies and tactics that should have been retired long ago. But first, let's go over some of the timeless tactics that we use within our B2B PR agency. The 5 Timeless Tactics of PR. Establish a PR Strategy. If a PR opportunity comes your way, you want to be ready to handle it professionally.

PR 263

How to Get PR and Content Marketing Right: Think Like a PR Person

B2B PR Sense

Let's consider why PR and content marketing are a good combination, and how you can use the two effectively. But first, let's consider what some pessimists say about using PR to create content and consider the facts involved in this discussion. However, some critics of this union have claimed that PR and content marketing have vastly different goals. They say that the quality of content suffers when it is produced by a PR person. What role does PR play in this?

PR 136

Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing). Do what you say you’re going to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals.

PR 126

Tips for Next Gen Digital Marketing and PR Pros

Biznology

What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? The great news for marketing and PR students? SEO is an essential digital media marketing tactic. Don’t expect your news to be found if you’re not optimizing your press release, blog, or web site for search engines. PR, marketing, and journalism are converging. They also need to understand SEO.

PR 145

11 reasons SEO is a science; 14 reasons it’s an art

Biznology

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Is SEO a science or an art? If you focus on this, search visibility follows.

SEO 175

Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. From 2006-2012, I was a PR purist because if I even mentioned SEO in the same sentence as blogger outreach, the honest and earnest PR intentions of my earned media blogger outreach campaigns were sullied. The post Audienti merges SEO, Advertising, and Influencer Engagement services appeared first on Biznology.

Twitter Proven to Impact Search Engine Rankings

Hubspot

I know, there are so many things to do, and it’s hard to step away from focusing on the tasks that get visitors to your site from search sngines. However, an article yesterday from Search Engine Land explains how Twitter directly affects your SEO efforts. How Twitter Influences Search Engine Rankings. A lot of retweets can tell the search engine that this is a good, trusted blog article. Free Download: Twitter for Marketing and PR.

Link Building and Mobile SEO in 2017

Webbiquity

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs.

Creating SEO Guidelines for Your B2B Organization 

KoMarketing Associates

The same thing happens with SEO. Marketing teams start an SEO program with the highest of expectations only to realize that while they were ready, the rest of the organization wasn’t. We see it all the time and as I’ve noted before , for SEO to truly be successful, we need support from other departments. So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines.

An Entire Organization Should be On Board with SEO

Biznology

When it comes to executing SEO on behalf of a business website, a company essentially has two options. The SEO work can be done in house or outsourced to an SEO firm. No matter who is doing the SEO work, one important thing to keep in mind is that it can’t operate in a silo. Input is needed from everyone within the organization in order to ensure that the SEO campaign addresses every aspect of the business. Photo credits: www.roadtrafficsigns.com.

11 expectations to have from a great SEO proposal

Biznology

54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. Fortunately, there are ingredients that distinguish great SEO proposals.

Don’t Make These Enterprise SEO Mistakes

Biznology

The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. Because enterprise organizations have more resources than smaller companies, it would seem as if an enterprise SEO campaign would be more successful. Here are 3 common mistakes that large corporations make during an SEO campaign.

SEO 158

PR Tactics: How to Crush It with Voice Search

B2B PR Sense

All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. Consider that 40% of all adults use voice search at least once per day -- and this number is expected to rise. By 2020, experts predict that 50% of all online search will be done with voice search. What is voice search? Why is voice search important? How can you optimize your news and blog for voice search? What is Voice Search? Hey Siri.OK

PR 120

Four Predictions About the State of SEO in 2017

Webbiquity

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. algorithm update, however there were also several other changes that had caused a stir in the SEO world as well. Specialist SEO agency Digital Next has seen the impact first hand and share their predictions for the future of SEO in 2017. SEO will become more integrated with PR.

SEO 183

You can’t ignore the power that search holds for your business

Biznology

But the truth is, you cannot afford to let another day pass without sending in your social media and search insurance premium. You need to develop and populate your own personal Whitmanesque song of yourself onto the internet, into search-optimized text, links, images and photos — and you need to do it well in advance of any problems you might potentially ever have, no matter how discrete and low-profile you might fancy yourself.

Search 158

Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign? Do Content Marketing and PR Belong Together ? Does content marketing make PR obsolete?

PR 136

Link Earning: The Combination of SEO & PR (A MozCon Takeaway)

Fathom

In our interview with Rand late last year, he explained: “…Social and branding and press and PR and things like content marketing will all replace a lot of the purely link-fueled and link-focused outreach and link acquisition, like link building stuff. I see the world of SEO continuing to be focused and even reliant on links in a lot of ways, but not reliant on the tactics we’ve used to acquire them in the past.”. Online PR / Link-Building MozCon

Link 111

4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. B2B SEO professionals need to be ever aware of how design and usability play a part in the prospective buyer’s desire to consume information accessed and presented. We have already seen this discussion take center stage here and in resources like Copyblogger , Search Engine Land , and B2B Marketing Insider.

SEO 240

On-Page SEO: Eight Techniques for On-Page Website Optimization

Webbiquity

While search engines use hundreds of signals to determine how any particular web page should rank for a given search phrase query, all of those signals feed into two primary measures: relevance and authority. For example, on a search for information about a specific breed of dog, a page devoted to that breed would typically be deemed more relevant than a page about dogs in general. This is one of the most important single elements for SEO, akin to the title of a book.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

The search engine’s goal is to provide users with the best possible results and there’s no doubt that some users prefer the “known quantity” of a brand website than the potential risk of an unknown competitor. So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. However, simply jumping to optimize branded search terms might not be the best strategy for your specific situation.

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Here are a few distinctions between content marketing and SEO, as well as the effect they can have on your online visibility.

SEO 152

Five social media courses make one social media strategy meal

Biznology

The entire suite includes influencer marketing, content marketing, social media marketing (SMM), search engine optimization (SEO), and online reputation management (ORM): Social Media Marketing (SEM): traditionally speaking, this is all the sharing to social networks, the community management, the link-sharing, the following back, the outreach and engagement to other people who are germane and salient to the mission and campaign.

How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. While increasing search engine traffic is an exciting premise, B2B marketers know that traffic improvements have to be realized with accurate content, ultimately driving high-quality leads and inquiries. Keyword research is only the start for content marketers tasked with supporting SEO.

Best of 2009: SEO Tips, Part 1

Webbiquity

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. For more on this topic, see Just Say No to Bad SEO on SEOmoz.

SEO 121

Answers to 5 common questions about SEO strategy

Biznology

Creating and implementing a successful SEO strategy today requires a significant amount of collaborative effort on virtually every front of the business. In this post I’ll discuss 5 of the most common questions about SEO strategy that I hear almost weekly and I’ll provide insight on how an online business can improve its rankings. I imagine this is what duplicate content on the web is like for search engines like Google and Bing. Image via CrunchBase.

Does That “Affordable SEO Package” Make Sense For Your Business?

KoMarketing Associates

A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. Their web developer was offering them a monthly SEO package as a component of the entire sales process. Not having researched SEO in-depth, they were reluctant to make the investment (just under $600 / month) without more information. How To Evaluate a Monthly SEO Package.

SEO 229

The SEO Journey – How long before you start seeing results?

Webbiquity

Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? It comes from misunderstanding the current nature of SEO and it is stuck in the rudiments of what SEO used to be. Old vs. new SEO. In the past, SEO was about identifying the best keywords for businesses. If you’re still telling your SEO professionals that you want first rank for this keyword or that, then you’re stuck in the old paradigm.

SEO 186

B2B SEO Content Marketing and PR: Two Heads Are Better Than One

KoMarketing Associates

The obvious friends are SEO and social media. As my colleague Derek wrote last summer, “content fuels B2B SEO and social media initiatives.” But, as he points out, the B2B SEO and content marketing teams can learn much from journalists/PR professionals. When you combine that ability to incorporate key messaging into content stories with marketing level accountability – it’s a clear competitive advantage over PR or standard content marketing by itself.”.

PR 221