Branded Content Smarts: How to Turn Your Insights into PR


With so much to be gleaned from your content analytics, it's smart to put your PR hat on to determine how those insights (and your owned assets) might be transformed or repackaged into earned media opportunities.

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What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. Combining the strengths of PR and SEO can produce a huge impact. SEO and PR teams can learn from and feed off of each other’s strengths and expertise.

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Enterprise SEO: Improving your digital marketing through search engine optimization

accelerate agency

What is Enterprise SEO? To answer that, let’s start by asking something a bit simpler: what is SEO? SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. PPC vs SEO.

PR Link Earning Best Practices for Search Engine Optimization


Public Relations (PR) efforts can play a large part in link earning from reputable third-party sites, which, in turn, boost your organic search performance. This blog will cover some best practices you should consider when looking for fresh ways to boost your search engine optimization (SEO) and marketing performance. If a highly influential site links to your domain, then in the search engine’s eyes your site is also highly influential.

Search Engine Optimization Won’t Grow Your Business


Search engine optimization (SEO) can be addictive—watching as your website climbs steadily in the search engine rankings and attracts more and more visitors. . Alone, SEO can’t grow your business because visitors do nothing for you unless they turn into customers. According to David Meerman Scott, author of “Real Time Marketing and PR,” un-gated content is downloaded 20-50 times more often than gated content. Search Marketing

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). He actually said to me, “No one searches at Google for a recruiting firm.” The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. SEO Supports Social Media Marketing. It supports SEO.

How to Bolster Your B2B SEO Strategy with PR


But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). Think of it this way: Most customers and prospects turn to search engines like Google to conduct product and brand research. In fact, a recent study reports that a whopping 93% of online experiences begin with a search engine ( source ). A Beginner’s Guide to B2B SEO Strategy. Content-related SEO Considerations.

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. Those mentions, especially when they are online, also boost the quality of search engine optimization. In turn, better SEO leads to more website traffic and brand recognition. One of the strongest ways to build SEO is through link building.

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Influencer outreach is more PR than marketing or advertising


Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing). Do what you say you’re going to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals.

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5 Easy SEO Tips Guaranteed to Boost Your B2B PR

B2B PR Sense

This may be because your site's SEO ranking (search engine optimization) is below par. In this post, we'll discuss some basic SEO tips that will help improve how Google and other search engines rank your site. SEO Tip #1: Identify Your Keywords. Simply head over to your Google Search Console. You'll discover which words people are entering in search engines in order to find your site. SEO Tip #3: Maintain a Blog. B2B P

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7 Digital PR and Earned Media Strategies that Give Your SEO a Boost

Hinge Marketing

Business Growth and SEO. Our research has shown, again and again, that implementing search engine optimization (SEO) is one of the most effective ways to draw website visitors and build an audience. What is SEO? . What is on-page SEO? What is off-page SEO?

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Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. This according to coverage from Search Engine Land and SEER Interactive. And while losing the potential SEO impact from press releases is a minor issue, it adds to the challenge PR professionals face when demonstrating ROI for their programs. Image / quote via SEO by the Sea. Do brand mentions have direct impact in SEO today?

How Content Marketing Can Help You Earn Digital PR

Marketing Insider Group

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. The good news is that anyone can get started with digital PR. What is Digital PR?

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Tips for Next Gen Digital Marketing and PR Pros


What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? The great news for marketing and PR students? SEO is an essential digital media marketing tactic. Don’t expect your news to be found if you’re not optimizing your press release, blog, or web site for search engines. PR, marketing, and journalism are converging. They also need to understand SEO.

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Audienti merges SEO, Advertising, and Influencer Engagement services


When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. From 2006-2012, I was a PR purist because if I even mentioned SEO in the same sentence as blogger outreach, the honest and earnest PR intentions of my earned media blogger outreach campaigns were sullied. The post Audienti merges SEO, Advertising, and Influencer Engagement services appeared first on Biznology.

How to Use B2B PR in SEO to Boost Your Results

B2B PR Sense

Have you thought about using tactics typically reserved for PR in SEO ? For years now, people have focused on the differences between PR and SEO -- you’re either an expert in one or the other. When SEO PR service professionals incorporate PR tactics into their SEO strategy, we see an uptick in positive results. SEO has also evolved by leaps and bounds since it was first created in the early days of Google. B2B PR Tips and Trends

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11 reasons SEO is a science; 14 reasons it’s an art


If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Is SEO a science or an art? If you focus on this, search visibility follows.

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Twitter Proven to Impact Search Engine Rankings


I know, there are so many things to do, and it’s hard to step away from focusing on the tasks that get visitors to your site from search sngines. However, an article yesterday from Search Engine Land explains how Twitter directly affects your SEO efforts. How Twitter Influences Search Engine Rankings. A lot of retweets can tell the search engine that this is a good, trusted blog article. Free Download: Twitter for Marketing and PR.

How to Make Your Holiday Marketing & Digital PR Innovative & Newsworthy - Ep. 236 via @sejournal, @brentcsutoras

Search Engine Journal

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. In this episode of the Search Engine Journal Show, Mark Rofe, owner of

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An Entire Organization Should be On Board with SEO


When it comes to executing SEO on behalf of a business website, a company essentially has two options. The SEO work can be done in house or outsourced to an SEO firm. No matter who is doing the SEO work, one important thing to keep in mind is that it can’t operate in a silo. Input is needed from everyone within the organization in order to ensure that the SEO campaign addresses every aspect of the business. Photo credits:

11 expectations to have from a great SEO proposal


54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. Fortunately, there are ingredients that distinguish great SEO proposals.

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Let's delve into some examples of PR strategies and tactics that should have been retired long ago. But first, let's go over some of the timeless tactics that we use within our B2B PR agency. The 5 Timeless Tactics of PR. Establish a PR Strategy. If a PR opportunity comes your way, you want to be ready to handle it professionally.

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Don’t Make These Enterprise SEO Mistakes


The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. Because enterprise organizations have more resources than smaller companies, it would seem as if an enterprise SEO campaign would be more successful. Here are 3 common mistakes that large corporations make during an SEO campaign.

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How to Get PR and Content Marketing Right: Think Like a PR Person

B2B PR Sense

Let's consider why PR and content marketing are a good combination, and how you can use the two effectively. But first, let's consider what some pessimists say about using PR to create content and consider the facts involved in this discussion. However, some critics of this union have claimed that PR and content marketing have vastly different goals. They say that the quality of content suffers when it is produced by a PR person. What role does PR play in this?

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You can’t ignore the power that search holds for your business


But the truth is, you cannot afford to let another day pass without sending in your social media and search insurance premium. You need to develop and populate your own personal Whitmanesque song of yourself onto the internet, into search-optimized text, links, images and photos — and you need to do it well in advance of any problems you might potentially ever have, no matter how discrete and low-profile you might fancy yourself.

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Link Building and Mobile SEO in 2017


Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs.

Five social media courses make one social media strategy meal


The entire suite includes influencer marketing, content marketing, social media marketing (SMM), search engine optimization (SEO), and online reputation management (ORM): Social Media Marketing (SEM): traditionally speaking, this is all the sharing to social networks, the community management, the link-sharing, the following back, the outreach and engagement to other people who are germane and salient to the mission and campaign.

Four Predictions About the State of SEO in 2017


As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. algorithm update, however there were also several other changes that had caused a stir in the SEO world as well. Specialist SEO agency Digital Next has seen the impact first hand and share their predictions for the future of SEO in 2017. SEO will become more integrated with PR.

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Answers to 5 common questions about SEO strategy


Creating and implementing a successful SEO strategy today requires a significant amount of collaborative effort on virtually every front of the business. In this post I’ll discuss 5 of the most common questions about SEO strategy that I hear almost weekly and I’ll provide insight on how an online business can improve its rankings. I imagine this is what duplicate content on the web is like for search engines like Google and Bing. Image via CrunchBase.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

The search engine’s goal is to provide users with the best possible results and there’s no doubt that some users prefer the “known quantity” of a brand website than the potential risk of an unknown competitor. So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. However, simply jumping to optimize branded search terms might not be the best strategy for your specific situation.

Why Intent and Design Is Important in Digital PR - Ep. 234 via @sejournal, @brentcsutoras

Search Engine Journal

Why Intent & Design Is Important in Digital PR Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. Search Podcast

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Content Marketing is the New PR

The Effective Marketer

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). The Changing Role of PR.

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Best of 2009: SEO Tips, Part 1


Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. For more on this topic, see Just Say No to Bad SEO on SEOmoz.

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Creating SEO Guidelines for Your B2B Organization 

KoMarketing Associates

The same thing happens with SEO. Marketing teams start an SEO program with the highest of expectations only to realize that while they were ready, the rest of the organization wasn’t. We see it all the time and as I’ve noted before , for SEO to truly be successful, we need support from other departments. So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines.

Detrimental SEO Myths Still Plaguing Online Businesses


In the realm of SEO it’s especially true that certain older tactics and strategies are no longer effective- and in somecases may get you penalized. However, the depletionrate of totalSEOtactics and strategies is nowhere near the growth rate of new things to try. That said, there are some myths about SEO worth dispelling.. Here are a few SEO myths still influencing site owners today to their own detriment: Keyword density is important.

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. B2B SEO professionals need to be ever aware of how design and usability play a part in the prospective buyer’s desire to consume information accessed and presented. We have already seen this discussion take center stage here and in resources like Copyblogger , Search Engine Land , and B2B Marketing Insider.

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7 Baidu SEO Fundamentals B2B Marketers Need to Know

KoMarketing Associates

percent were search engine users. As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Baidu continues to dominate the search engine space in China and as such, companies need to know the best practices of Baidu SEO. In this post, I will introduce seven items that B2B marketers should pay attention to when practicing Baidu SEO.

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