Fathom

JUNE 29, 2017

Public Relations (PR) efforts can play a large part in link earning from reputable third-party sites, which, in turn, boost your organic search performance. This blog will cover some best practices you should consider when looking for fresh ways to boost your search engine optimization (SEO) and marketing performance. If a highly influential site links to your domain, then in the search engine’s eyes your site is also highly influential.

Search Engine 71

Search Engine PR Best Practice Link 71

NuSpark

MARCH 9, 2014

Search engine optimization (SEO) can be addictive—watching as your website climbs steadily in the search engine rankings and attracts more and more visitors. . Alone, SEO can’t grow your business because visitors do nothing for you unless they turn into customers. According to David Meerman Scott, author of “Real Time Marketing and PR,” un-gated content is downloaded 20-50 times more often than gated content. Search Marketing

Search Engine 144

Search Engine Search Optimization Business 144

Webbiquity SMM

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). He actually said to me, “No one searches at Google for a recruiting firm.” The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. SEO Supports Social Media Marketing. It supports SEO.

Search Engine 61

Search Engine Social Media Optimization Search 61

B2B PR Sense

AUGUST 20, 2019

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. But what does SEO have to do with your PR strategy?

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PR Trends SEO Search Engine 177

B2B PR Sense

NOVEMBER 12, 2017

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. Those mentions, especially when they are online, also boost the quality of search engine optimization. In turn, better SEO leads to more website traffic and brand recognition. One of the strongest ways to build SEO is through link building.

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PR Link SEO Business 168

B2B PR Sense

MAY 14, 2016

This may be because your site's SEO ranking (search engine optimization) is below par. In this post, we'll discuss some basic SEO tips that will help improve how Google and other search engines rank your site. SEO Tip #1: Identify Your Keywords. Simply head over to your Google Search Console. You'll discover which words people are entering in search engines in order to find your site. SEO Tip #3: Maintain a Blog. B2B P

PR 171

PR SEO Tips Keyword 171

B2B PR Sense

FEBRUARY 8, 2018

Have you thought about using tactics typically reserved for PR in SEO ? For years now, people have focused on the differences between PR and SEO -- you’re either an expert in one or the other. When SEO PR service professionals incorporate PR tactics into their SEO strategy, we see an uptick in positive results. SEO has also evolved by leaps and bounds since it was first created in the early days of Google. B2B PR Tips and Trends

PR 169

PR SEO B2B Social Media 169

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. This according to coverage from Search Engine Land and SEER Interactive. And while losing the potential SEO impact from press releases is a minor issue, it adds to the challenge PR professionals face when demonstrating ROI for their programs. Image / quote via SEO by the Sea. Do brand mentions have direct impact in SEO today?

Link Building 234

Link Building PR Link Build 234

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. The good news is that anyone can get started with digital PR. What is Digital PR?

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PR Help Content Marketing Content 194

B2B PR Sense

OCTOBER 24, 2018

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Let's delve into some examples of PR strategies and tactics that should have been retired long ago. But first, let's go over some of the timeless tactics that we use within our B2B PR agency. The 5 Timeless Tactics of PR. Establish a PR Strategy. If a PR opportunity comes your way, you want to be ready to handle it professionally.

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PR Tactics Strategy Release 263

B2B PR Sense

JUNE 17, 2018

Let's consider why PR and content marketing are a good combination, and how you can use the two effectively. But first, let's consider what some pessimists say about using PR to create content and consider the facts involved in this discussion. However, some critics of this union have claimed that PR and content marketing have vastly different goals. They say that the quality of content suffers when it is produced by a PR person. What role does PR play in this?

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PR Personalization Public Relations Content Marketing 136

Biznology

APRIL 5, 2016

Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing). Do what you say you’re going to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals.

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PR Outreach Advertisement Advertising 126

Biznology

APRIL 9, 2012

What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? The great news for marketing and PR students? SEO is an essential digital media marketing tactic. Don’t expect your news to be found if you’re not optimizing your press release, blog, or web site for search engines. PR, marketing, and journalism are converging. They also need to understand SEO.

PR 145

PR Public Relations Search Engine Tips 145

Biznology

JANUARY 27, 2014

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Is SEO a science or an art? If you focus on this, search visibility follows.

SEO 175

SEO Search Engine Keyword Forrester 175

Biznology

DECEMBER 29, 2015

When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. From 2006-2012, I was a PR purist because if I even mentioned SEO in the same sentence as blogger outreach, the honest and earnest PR intentions of my earned media blogger outreach campaigns were sullied. The post Audienti merges SEO, Advertising, and Influencer Engagement services appeared first on Biznology.

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Service Advertisement Advertising A/B 126

Hubspot

DECEMBER 2, 2010

I know, there are so many things to do, and it’s hard to step away from focusing on the tasks that get visitors to your site from search sngines. However, an article yesterday from Search Engine Land explains how Twitter directly affects your SEO efforts. How Twitter Influences Search Engine Rankings. A lot of retweets can tell the search engine that this is a good, trusted blog article. Free Download: Twitter for Marketing and PR.

Search Engine 52

Search Engine Twitter Search PR 52

Webbiquity

MARCH 3, 2017

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs.

Link Building 179

Link Building Link Mobile Build 179

KoMarketing Associates

JANUARY 9, 2018

The same thing happens with SEO. Marketing teams start an SEO program with the highest of expectations only to realize that while they were ready, the rest of the organization wasn’t. We see it all the time and as I’ve noted before , for SEO to truly be successful, we need support from other departments. So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines.

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Guidelines Organization Organic SEO 211

Biznology

FEBRUARY 14, 2013

When it comes to executing SEO on behalf of a business website, a company essentially has two options. The SEO work can be done in house or outsourced to an SEO firm. No matter who is doing the SEO work, one important thing to keep in mind is that it can’t operate in a silo. Input is needed from everyone within the organization in order to ensure that the SEO campaign addresses every aspect of the business. Photo credits: www.roadtrafficsigns.com.

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Organization Organic SEO Search Engine 163

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. Fortunately, there are ingredients that distinguish great SEO proposals.

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Proposal SEO Search Engine Keyword 148

Biznology

MAY 17, 2013

The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. Because enterprise organizations have more resources than smaller companies, it would seem as if an enterprise SEO campaign would be more successful. Here are 3 common mistakes that large corporations make during an SEO campaign.

SEO 158

SEO Public Relations Search Engine Wikipedia 158

B2B PR Sense

JANUARY 7, 2019

All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. Consider that 40% of all adults use voice search at least once per day -- and this number is expected to rise. By 2020, experts predict that 50% of all online search will be done with voice search. What is voice search? Why is voice search important? How can you optimize your news and blog for voice search? What is Voice Search? Hey Siri.OK

PR 120

PR Tactics Search Keyword 120

Webbiquity

APRIL 20, 2017

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. algorithm update, however there were also several other changes that had caused a stir in the SEO world as well. Specialist SEO agency Digital Next has seen the impact first hand and share their predictions for the future of SEO in 2017. SEO will become more integrated with PR.

SEO 183

SEO Link Building PageRank Sites 183

Biznology

APRIL 3, 2018

But the truth is, you cannot afford to let another day pass without sending in your social media and search insurance premium. You need to develop and populate your own personal Whitmanesque song of yourself onto the internet, into search-optimized text, links, images and photos — and you need to do it well in advance of any problems you might potentially ever have, no matter how discrete and low-profile you might fancy yourself.

Search 158

Search Public Relations Search Engine Positioning 158

B2B PR Sense

JANUARY 17, 2019

When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign? Do Content Marketing and PR Belong Together ? Does content marketing make PR obsolete?

PR 136

PR Campaign SEO Content Marketing 136

Fathom

JULY 22, 2014

In our interview with Rand late last year, he explained: “…Social and branding and press and PR and things like content marketing will all replace a lot of the purely link-fueled and link-focused outreach and link acquisition, like link building stuff. I see the world of SEO continuing to be focused and even reliant on links in a lot of ways, but not reliant on the tactics we’ve used to acquire them in the past.”. Online PR / Link-Building MozCon

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Link PR Link Building SEO 111

KoMarketing Associates

MARCH 21, 2013

Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. B2B SEO professionals need to be ever aware of how design and usability play a part in the prospective buyer’s desire to consume information accessed and presented. We have already seen this discussion take center stage here and in resources like Copyblogger , Search Engine Land , and B2B Marketing Insider.

SEO 240

SEO Search Engine Broker B2B 240

Webbiquity

NOVEMBER 1, 2011

While search engines use hundreds of signals to determine how any particular web page should rank for a given search phrase query, all of those signals feed into two primary measures: relevance and authority. For example, on a search for information about a specific breed of dog, a page devoted to that breed would typically be deemed more relevant than a page about dogs in general. This is one of the most important single elements for SEO, akin to the title of a book.

Optimization 197

Optimization Websites SEO Search Engine 197

Single Grain

JULY 3, 2019

The search engine’s goal is to provide users with the best possible results and there’s no doubt that some users prefer the “known quantity” of a brand website than the potential risk of an unknown competitor. So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. However, simply jumping to optimize branded search terms might not be the best strategy for your specific situation.

Keyword 74

Keyword Target SEO Brand 74

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Here are a few distinctions between content marketing and SEO, as well as the effect they can have on your online visibility.

SEO 152

SEO Help Content Marketing PR 152

Biznology

MAY 16, 2017

The entire suite includes influencer marketing, content marketing, social media marketing (SMM), search engine optimization (SEO), and online reputation management (ORM): Social Media Marketing (SEM): traditionally speaking, this is all the sharing to social networks, the community management, the link-sharing, the following back, the outreach and engagement to other people who are germane and salient to the mission and campaign.

Social Media 160

Social Media Course Media Social 160

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. While increasing search engine traffic is an exciting premise, B2B marketers know that traffic improvements have to be realized with accurate content, ultimately driving high-quality leads and inquiries. Keyword research is only the start for content marketers tasked with supporting SEO.

Writing 191

Writing SME Deliverability Tagging 191

Webbiquity

JANUARY 10, 2010

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. For more on this topic, see Just Say No to Bad SEO on SEOmoz.

SEO 121

SEO Search Engine Best PageRank 121

Biznology

JANUARY 6, 2014

Creating and implementing a successful SEO strategy today requires a significant amount of collaborative effort on virtually every front of the business. In this post I’ll discuss 5 of the most common questions about SEO strategy that I hear almost weekly and I’ll provide insight on how an online business can improve its rankings. I imagine this is what duplicate content on the web is like for search engines like Google and Bing. Image via CrunchBase.

Question 152

Question SEO Search Engine Strategy 152

KoMarketing Associates

SEPTEMBER 3, 2015

A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. Their web developer was offering them a monthly SEO package as a component of the entire sales process. Not having researched SEO in-depth, they were reluctant to make the investment (just under $600 / month) without more information. How To Evaluate a Monthly SEO Package.

SEO 229

SEO Business Vendor Search Engine 229

Webbiquity

MAY 5, 2015

Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? It comes from misunderstanding the current nature of SEO and it is stuck in the rudiments of what SEO used to be. Old vs. new SEO. In the past, SEO was about identifying the best keywords for businesses. If you’re still telling your SEO professionals that you want first rank for this keyword or that, then you’re stuck in the old paradigm.

SEO 186

SEO Link Building Conversion Rate Long Tail 186

KoMarketing Associates

MAY 12, 2014

The obvious friends are SEO and social media. As my colleague Derek wrote last summer, “content fuels B2B SEO and social media initiatives.” But, as he points out, the B2B SEO and content marketing teams can learn much from journalists/PR professionals. When you combine that ability to incorporate key messaging into content stories with marketing level accountability – it’s a clear competitive advantage over PR or standard content marketing by itself.”.

PR 221

PR SEO Search Engine Public Relations 221