Remove PR Remove Search Engine Remove SEM Remove SEO

Audienti merges SEO, Advertising, and Influencer Engagement services


When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. From 2006-2012, I was a PR purist because if I even mentioned SEO in the same sentence as blogger outreach, the honest and earnest PR intentions of my earned media blogger outreach campaigns were sullied. The post Audienti merges SEO, Advertising, and Influencer Engagement services appeared first on Biznology.

Five social media courses make one social media strategy meal


The entire suite includes influencer marketing, content marketing, social media marketing (SMM), search engine optimization (SEO), and online reputation management (ORM): Social Media Marketing (SEM): traditionally speaking, this is all the sharing to social networks, the community management, the link-sharing, the following back, the outreach and engagement to other people who are germane and salient to the mission and campaign.


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Best of 2009: SEO Tips, Part 1


Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. For more on this topic, see Just Say No to Bad SEO on SEOmoz.

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Seven Groups of Tools for Designing and Optimizing Websites


Whether you’re ready to embark on a website redesign project, or just need to make some tweaks to improve the design and search optimization for an existing site, these seven categories of tools can be very helpful. Search engine optimization (SEO): Plugins like Yoast SEO and All In One SEO Pack extend the fundamental “search engine friendliness” of WordPress by making it easy to customize meta tags, analyze on-page SEO, and automatically update your XML sitemaps.

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What is Social Media Marketing?


I guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Influencer marketing is good old fashioned traditional PR either expanded to include these new influencers or, like Gerris and me, specialists in digital PR. 1] SEM may use search engine optimization (SEO) , which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click (PPC) listings.”

You’re the culmination of what you’ve shared and kept online


If you haven’t been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing, influencer marketing , content marketing , marketing automation, online reputation management ( ORM ), search engine marketing (SEM) , and search engine optimization (SEO) on a blog or online publication for as long as you’ve been passionate about these subjects, you should start now.

Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

This effort requires that a company either engage an outside PR agency or employ dedicated staff members who are skilled at pitching stories and nurturing press coverage. Big companies use PR because they can afford to. Conversely, because resources are limited, small and medium-sized companies cannot play the same publicity game; to survive, they must demand that PR tactics be cost-effective and accountable. Publicity Must Be More Than Noise.

Marketing Tactics in 2019: A Guide With 200+ Tactics Worth Testing

13 SEO Tactics to Land More Inbound Traffic. Search Engine Optimization (SEO). PR marketing. The best acquisition tactics help you attract your target audience more effectively, develop more personalized creative assets, and improve your SEO. Search advertising (Google Ads). Search engine optimization (SEO). SEO/Content. Create specific groups for high-intent niche search terms. Learn More via Search Engine Land.

Best of 2008: Search Engine Marketing


Is there SEM life beyond AdWords (and if so, where?)? How do you write a killer search ad? What should you look for when hiring a paid search agency? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Which metrics are most important for measuring PPC success?

11 Expert PPC Guides, Tips and Techniques (and One Rant)


search engine marketing. But as Rebecca Lieb recently noted , “Search, email, blogging, digital PR, and even (brace yourself) advertising have, and will continue to have a place at the table as content marketing grows in importance.”. As vital as natural optimization is, paid search offers three key advantages that make it complementary to organic search: • It’s instant. Organic search experiments can take weeks to show results.

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France’s Google is different than ours


Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. I grabbed a local SIM for my unlocked Nexus 5 and also connected to the Internet via the hotel and Airbnb Wi-Fi and Google felt dated to me, at least when it came to image search.

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine.

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa


MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Wherever consumers are clicking, search marketers and PPC ad buyers are at work. With a tough economy, people are searching online for good deals. While I don't have a large data set here, based on the accounts I manage searches are down roughly 25%; that is, with the same set of keywords, impression volume is off by a quarter over the past year.

PPC 20

Learning SEO? The Beginner's List of Resources to Get Started


You can't get a degree in SEO. Books on SEO quickly become out-of-date. Plus, there are hundreds of thousands of self-professed "SEO experts" out there, but far fewer people who actually understand what they're talking about, and can apply it. So — how do you learn about SEO?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. WordPress Hosting SEO ). 3 SEM Facts.

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How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

Among the high-level findings: Businesses under $1 million in revenue invest the most in social media, while businesses between $1 million and $5 million invest the most in search engine optimization (SEO); businesses with $5-10 million invest most in online advertising; companies in the $10-20 million revenue range invest most in email marketing, and firms over $50 million invest roughly evenly between all channels. SEO and SEM Budgets.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

SM/PR/Marketing/SEO/Brand ninja. “MarketingSherpa provides B2B and consumer marketing professionals practical Case Studies, research and training on email, demand gen, search, social and more.” “Author: [link] CEO @TopRank Online Marketing w/ insights on strategic Content Marketing, Social Media PR & SEO. “B2B marketing consultant focused on web presence optimization: SEO, SEM, social media, online PR.

Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

While you only checked out the first page or two of Google search results for anything about your business, the pages further down might be sprinkled with content that could prove damaging to your reputation, both on and off-line. It’s the world’s second-largest search engine.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own.

Keeping Up with KoMarketing: Team Updates, Events & More

KoMarketing Associates

Dennis joined us in August as an SEO analyst and has already proven to be a great addition. Dennis graduated from the University of Delaware and has a background in both SEO and digital marketing. His father owns a PR company here in Boston. The international market is becoming more and more important for businesses, particularly those online, and we are looking forward to bringing some of our international SEO expertise to the show.

5 SEO Lessons for the Modern Content Creator


We get it, SEO may not be in your job description. But in our digital era, every modern content marketer must understand the basics of search engine optimization. As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time. 61% of marketers say their top inbound marketing priority is to improve SEO and grow their organic presence ( source ).

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Is Machine Learning the Future of Marketing? Experts Weigh in.


Are disciplines such as search engine marketing, social and mobile marketing all trending towards a fully automated world where artificial intelligence (AI) robots take over our jobs? In a survey of top influencers in online marketing with expertise in paid search, social and mobile, 97% of respondents suggested that the future of marketing will actually be smart marketers working hand-in-hand with machine learning-based automation solutions.

Best of 2008: SEM Landing Pages


Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Content SEO

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact Online Marketing Blog BIGLIST Blogs SEO Social Media Content Marketing PR Liveblogging Interviews More » B2B SEO: Content Sourcing & Optimization Lee Odden on May 3rd, 2010 B2B , Content Marketing , Online Marketing , SEO , SEO Tips Share B2B marketers have always been in the business of “ content marketing “ with white papers, case studies, webinars, demos, free consultations, ebooks and the like.

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Best of 2008: Interactive PR, Part 2


What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0

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Can social media be the new white hat SEO technique?


Several months ago, I met up with Mike Moran in New York and we were chatting about search. I told him a little bit about what my company, Abraham Harrison , does, and then we started talking about search. When I started my agency, it started out as an organic SEO shop. These mentions are sourced from social media news that is both authentic and optimized for search. Image via CrunchBase. by Chris Abraham.

Best of 2007: Interactive PR


Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 More directly, the techniques of interactive PR transform press releases from bland, internally-focused documents clogging up the inboxes of editors and staff writers into keyword-rich, user-oriented prose that is found by search engines, picked up by bloggers, tagged by readers, and creates a dialog with the market though comments on social media sites.

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. And, if you are looking to hire a SEO agency, please do not hesitate to contact us and receieve a free search assessment! SEO as we know it is an ever changing landscape.

4 Steps to B2B SEO Accountability

delicious b2bmarketing

Are you a Search Engine Watch Member? | Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. What better way to measure the quality of SEO work than to view where the website ranks for target keyword terms on the likes of Google and Bing?

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Best of 2007: Articles and Blog Posts on SEM


Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. Then he offers advice on how SEM clients and agencies can work most productively together.

The Nine Best Reputation Management, RSS, and Social Search Tools


Sample review: “…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. Tools to help businesses and individuals track and managage their online presence; get more control over search hits and supress negative results. ” — PR Daily. Showcase reviews: PR Daily. Social Search Tools.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

The past year has seen a steady flow of thoughtful articles and blog posts dealing with topics like the changing world of SEO, the convergence of search and social, the growing importance of PR in website rankings, the critical role content marketing plays in online visibility, the need to coordinate the efforts of various types on digital marketing experts…in short, about web presence optimization (WPO)–even if most of the authors don’t actually use that term.

Best of 2008: SEO Guidance, Part 5


Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results? set of the best posts of last year on search engine optimization. Is SEO Worth the Cost & Effort?

Best of 2008: SEO Guidance, Part 3


How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic? What emerging topics and techniques should SEO specialists investigate? How can PR and SEO work together more productively? Tags: SEO Practice

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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. Meta description: (usually no more than 200 characters, e.g., “Webbiquity is the fusion of SEO, search marketing, social media, reputation management, content marketing and social PR to make you or your company omnipresent on the web for your unique search phrase.&# ). Blog-search. PR=10. PR=3 (a bit edgy).

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The role of public relations in lead generation for B2B firms


There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. While it is true that PR plays an essential role in lead generation, not all strategies are created equal.