Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

Martech

SEPTEMBER 20, 2023

But as we tested new tools, strategy — specifically press release strategy — presented a gap in the AI landscape. Now, there are some really great preexisting tech tools for PR. Muck Rack has a pitch tool that helps PR professionals write pitches, write pitch emails and track pitch progress.

Marketing AI 109

Marketing AI Marketing Management PR Press 109

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. Anywho, your company is on its way.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. How to Write a UVP. News Release Boilerplate. That, along with PR contact information and your website URL. Image credit: Noah Näf on Unsplash. Identify your competitive set.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. A social media manager must be able to write well. Image credit: Austin Distel on Unsplash.

Social Media 308

Social Media Work Management Marketing Management Media 308

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. PR credibility vs social media credibility. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Sprout Social

SEPTEMBER 21, 2023

Some of these dependencies are required to leverage core Android libraries while others help solve common software challenges without having to write all the code from scratch. In order for the implementation to be a success, we needed a way to carefully review each PR and streamline the merges of the PRs.

Automation 103

Automation Work Management PR Class 103

Hubspot

MAY 11, 2018

On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. Here are some roles you can pursue on the promotional side of PR: Content Creation.

Public Relations 74

Public Relations PR Press Conference 74

Biznology

NOVEMBER 13, 2015

Press releases are a popular tactic to gain media attention for your brand. All too often companies get so wrapped up in the content and edits when writing a release that mistakes sneak into the final copy. Don’t let them get bored and pass over your entire release because of a long and convoluted title.

PR 80

PR Press Guidelines Eye-Tracking 80

Launch Marketing

APRIL 8, 2022

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

SmartBug Media

MAY 13, 2019

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. From setup to execution (no pun intended)—the storyline is solid, the writing is phenomenal, the actors sell it, and the action never gets boring. There are some great PR lessons to be learned from the hottest show on television.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

BuzzSumo

FEBRUARY 3, 2022

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Press 115

Press Distribution PR 115

Walker Sands

DECEMBER 12, 2023

We wanted to know what he looks for in a good story and what it takes to get him to write something. Like any publication, we write things we think our audience would be interested in,” he said. Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Biznology

MARCH 2, 2016

Perhaps the Ray Rice incident, where the matter that was seemingly settled and done by the National Football League based on dry police reports became a national firestorm when security video was released showing the actual domestic abuse incident as it happened. He preserved all of his writing, which is what he thought was important.

PR 80

PR Public Relations Video Marketing Press 80

Brandpoint

NOVEMBER 16, 2016

Determining the right PR strategy to achieve your client’s goals is complex. How can PR pros deliver when a client wants print clips and online placements ASAP? Mat releases are a valuable tool in your PR arsenal, helping you look like a media relations rock star. Fast MAT release turnaround. Flexibility.

PR 59

PR Work Management Marketing Management Service 59

Webbiquity

MARCH 8, 2012

I took several creating writing courses back in junior high and high school. But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. While being attacked by a shark.

Storytelling 100

Storytelling PR Social Media Media 100

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. While representing a major chain of food stores as outside PR counsel, I brought in a Forbes reporter in hopes of having her write a company profile. Then she hung up.

Media 147

Media PR Press Advertising Agencies 147

Zoominfo

NOVEMBER 20, 2023

Why Data Quality Matters for Generative AI While AI tools in the broadest sense have been in development for decades, the explosion of recent interest is fueled by the release of consumer-focused products, like Google’s Bard and Open AI’s ChatGPT. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR 149

PR Google Press Public Relations 149

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Another is AI Writing Assistant, powered by the ChatGPT API, which drafts social content and features a DALL-E integration, enabling users to complement posts with royalty-free images generated directly in the Meltwater app.

API 89

API Gartner Paid Search Agency PR 89

Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. A message to all PR practitioners: stop doing this. Copy of a press release.

PR 71

PR Tactics Cold Calling Blast Campaigns 71

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Bluetext

JUNE 2, 2023

If you’re starting off your press releases and pitches with boilerplate language, you might as well crumple them up, toss them in a garbage can, and set them on fire. Still, by frontloading the interesting fact, using bolder language, and providing relevant context, the basic facts of this release can take on a more dynamic form.

PR 26

PR Press Conference Customer Surveys 26

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release is used for blogger outreach.

PR 100

PR Social Media Media Blogger 100

Brandpoint

AUGUST 17, 2022

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. And this is where sponsored content become relevant for PR agencies. The opportunity for PR pros to get non-political messaging out is just too limited.

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

Brandpoint

OCTOBER 12, 2020

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. And this is where sponsored content become relevant for PR agencies. The opportunity for PR pros to get non-political messaging out is just too limited.

PR 139

PR Distribution Paid Search Agency Content 139

Convince & Convert

MARCH 29, 2016

Sally Falkow has over 30 years of experience in PR and has trained and coached thousands of professionals and executives of all kinds. Meritus Media is a thriving Digital PR Agency that focuses on strategy, campaigns, and training. They’re being paid to write stories. We have a symbiotic relationship with them as PR people.

PR 78

PR Training Paid Search Agency Advertising Agencies 78

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

ClearVoice

MARCH 19, 2021

Public relations (PR) is the practice of creating a positive public image for a company or person through conventional and digital media. Crafting pitches and press releases. Press releases are longer-form communications that follow a set format and can be posted online. 4 ways PR benefits an organization or person.

Public Relations 98

Public Relations PR Press Advertising Agencies 98

Schubert B2B

JULY 20, 2018

If your company manufactures only a few key products, but they are relevant for a variety of industries, tailor news releases to target each of these markets and their trade publications. That way you’re guaranteed to have at least 12 press releases to distribute to your key trade pubs. And be sure to spread them out over time.

PR 69

PR Paid Search Agency Companies Public Relations 69

Schubert B2B

NOVEMBER 20, 2017

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR. In fact, most B2B news releases aren’t a good fit for mass newswire distribution.

PR 54

PR Ad Building Media Tips 54

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. One word of caution: Avoid quoting marketing/PR leaders at the company. Feeling stuck or unsure?

Media 122

Media PR Paid Search Agency Distribution 122

Zoominfo

NOVEMBER 1, 2022

As one of the world’s leading news distribution services, Newswire helps tens of thousands of organizations spread the word about their products, services, and clients via press releases. If you bought a press release from us a year ago, we’d try to sell you more press releases.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

KEO Marketing

MAY 31, 2016

PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story. For example, if a particular blogger writes about cutting-edge technology, send stories about your new technology.

PR 48

PR Paid Search Agency B2B Thought Leadership Advertising Agencies 48