ClearVoice

AUGUST 18, 2020

I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. That, in itself, is a crucial, often overlooked part of PR. Learn more here. Click To Tweet.

PR 105

PR Practices Press Best Practices 105

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. What Does PR Do? highlight to tweet). Inside Information.

PR 146

PR Public Relations Paid Search Agency Press 146

Stevens & Tate

MAY 24, 2021

As such, people sometimes confuse inbound marketing strategies with public relations (PR) strategies. The following is a breakdown of the differences between inbound marketing and PR and how they can work together. The goal of PR isn’t to generate and convert leads and customers.

Public Relations 63

Public Relations Inbound Marketing PR Marketing & Strategy 63

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

Webbiquity

AUGUST 1, 2023

Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines. Slate, and Thrive Global regularly publish syndicated content. B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

Martech

FEBRUARY 22, 2024

Now, on to this week’s releases. Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files.

Marketing AI 87

Marketing AI Marketing Automation Services Word of Mouth CPA 87

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. PR credibility vs social media credibility. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. The Drum Ad, PR Jobs Increased 2.3% Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 106

Advertising Benchmark Marketing Report B2B Marketing Linkedin 106

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. This according to coverage from Search Engine Land and SEER Interactive.

Link Building 120

Link Building PR SEO Ad Building 120

Biznology

NOVEMBER 13, 2015

Press releases are a popular tactic to gain media attention for your brand. All too often companies get so wrapped up in the content and edits when writing a release that mistakes sneak into the final copy. All too often companies get so wrapped up in the content and edits when writing a release that mistakes sneak into the final copy.

PR 80

PR Press Guidelines Eye-Tracking 80

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google. million users and some 1.8

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Brandpoint

AUGUST 17, 2022

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. So, how do you know when to publish your sponsored content campaigns? And this is where sponsored content become relevant for PR agencies.

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

Zoominfo

NOVEMBER 20, 2023

Why Data Quality Matters for Generative AI While AI tools in the broadest sense have been in development for decades, the explosion of recent interest is fueled by the release of consumer-focused products, like Google’s Bard and Open AI’s ChatGPT. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

SmartBug Media

SEPTEMBER 23, 2019

Some say PR has 10 times the impact of traditional advertising because positive media coverage is considered to be an independent, third-party endorsement for your company. Here are four PR strategies you can start today to improve your brand recognition: 1. Who do you think the people were pulling for in that epic battle?

PR 61

PR Public Relations Brand Identity Branding 61

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Nativo ’s released its ContentAI suite for advertisers and publishers. The post The latest in AI-powered martech releases appeared first on MarTech. Meltwater has added AI Assistants to its suite of products.

API 90

API Gartner Paid Search Agency PR 90

Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. A message to all PR practitioners: stop doing this. Let's dive into those, now.

PR 71

PR Tactics Cold Calling Blast Campaigns 71

Brandpoint

FEBRUARY 21, 2023

As a team of marketers and PR professionals who have been in the industry for decades, we understand the need to grow, improve, innovate and enhance our services to match the needs of brands and their audience. What does the updated broadcast distribution network mean for PR professionals? How’s that for coverage?

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Brandpoint

OCTOBER 12, 2020

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. So, how do you know when to publish your sponsored content campaigns? And this is where sponsored content become relevant for PR agencies.

PR 139

PR Distribution Paid Search Agency Content 139

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. One word of caution: Avoid quoting marketing/PR leaders at the company. Feeling stuck or unsure?

Media 122

Media PR Paid Search Agency Distribution 122

Bluetext

JUNE 2, 2023

If you’re starting off your press releases and pitches with boilerplate language, you might as well crumple them up, toss them in a garbage can, and set them on fire. Still, by frontloading the interesting fact, using bolder language, and providing relevant context, the basic facts of this release can take on a more dynamic form.

PR 26

PR Press Conference Customer Surveys 26

Walker Sands

DECEMBER 12, 2023

Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I I find that a lot of releases just say what the top-level significance is,” he said. These articles are released monthly, typically during the first week of the month.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release is used for blogger outreach.

PR 100

PR Social Media Media Blogger 100

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. While representing a major chain of food stores as outside PR counsel, I brought in a Forbes reporter in hopes of having her write a company profile.

Media 147

Media PR Press Advertising Agencies 147

Convince & Convert

MARCH 29, 2016

Sally Falkow has over 30 years of experience in PR and has trained and coached thousands of professionals and executives of all kinds. Meritus Media is a thriving Digital PR Agency that focuses on strategy, campaigns, and training. We have a symbiotic relationship with them as PR people. As far as publish my diary, have at it.

PR 78

PR Training Advertising Agencies Paid Search Agency 78

Brandpoint

OCTOBER 27, 2022

Brandpoint’s partnership with The Business Journals has elevated the Premium Business MAT Release offering by including a brand-new network for our team to distribute branded content. Once published, these brands will gain access to an audience of millions of professionals who follow, influence and impact their organizations.

Thought Leadership 62

Thought Leadership Business PR Distribution 62

Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. If your company manufactures only a few key products, but they are relevant for a variety of industries, tailor news releases to target each of these markets and their trade publications. And be sure to spread them out over time. Plan Ahead.

PR 69

PR Paid Search Agency Companies Public Relations 69

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. PRChannel. ** 5 Stars.

PR 100

PR Blogger Outreach Best Practices 100

Top Rank Marketing

NOVEMBER 24, 2023

consumers in the baby boomer demographic who say their primary use of social media is to follow influencers has increased by 22 percent, while a scant 10 percent in this demographic see themselves represented in advertising — two of numerous statistics of interest to digital marketers contained in newly-published report data.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

Stevens & Tate

JUNE 28, 2021

Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. However, these days, PR has taken on greater importance, especially when it comes to your marketing strategy. What’s The Difference Between Digital PR And Digitial Marketing?

Public Relations 69

Public Relations Brand Identity Branding PR 69

What Works - What Doesn't

NOVEMBER 8, 2021

I sometimes leave my query there, but I never know if it will get to someone versed in PR rather than sales, and there’s the risk the query will be lost in the internal shuffle. Another trick I use to find a media relations person is to go to the “news” section, assuming that each press release will have the name of a media contact.

Contacts 65

Contacts Media Press PR 65

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

Hubspot

JUNE 13, 2019

Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

Marketing Craftmanship

MARCH 8, 2018

Clint Arthur may represent the extreme end of PR hucksterism, but for decades many well-known public relations firms have sold other types of false or inflated credibility that relies on the implied third-party endorsement of respected media sources and organizations. (In

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 42

Press Traffic Marketing Websites Public Relations 42