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10 marketing functions that brands should keep in-house

SmartBrief - Marketing

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe.

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Fresh Insights in Selling to SMBs

Biznology

They still rely on trade shows and events for product information–second only to peers and colleagues. They want to hear from their vendors, regularly. They want to hear from their vendors, regularly. The vendor website is a top resource when conducting product research and honing in on a purchase decision.

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Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Go to a trade show and the situation gets really bad.

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Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?

Hubspot

1) Consumer Products (CPG) marketers rank branding and public relations, social media marketing, and online advertising among their top marketing investments. 2) Information Technology & Services companies are investing in content creation, branding, public relations, trade shows, and email marketing.

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B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

markempa

Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. Sherpas data shows that more decision makers (not just influencers) are attending webinars and watching archived events. As we all know, tech buyers are a notoriously tough crowd to cold call.

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B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm

markempa

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

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free stuff that sells. maybe.

The Effective Marketer

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. Odds are that someone may eventually buy the product or service.