12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. I am joined here today with 11 of the most thoughtful PR pros I know. I asked them to look into their crystal balls to see what we can expect in terms of PR trends 2019. In addition to these public relations trends, you'll find actionable tips on how to accelerate your PR strategy. 12 PR Trends That Will Supercharge Your PR Strategy. What does all of this mean for PR?

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PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. It is attained through media relations, such as press releases and pitches to journalists. This impacts how B2B PR functions and how you enact your PR strategy -- especially when it comes to earned, owned and paid media. Let's examine the report's findings, see what we can learn and pinpoint how it will impact your PR strategies moving forward.

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4 Media Relations Lessons…Learned the Hard Way

Marketing Craftmanship

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. Press relations is always a crap shoot.

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PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. What are common misconceptions that people have about their PR tactics? A recent case study from Onclusive explores the results of a PR campaign deployed by 23andMe , a popular DNA testing company. The case study sheds light on how we make decisions and the PR tactics that underpin our strategy.

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5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Let's delve into some examples of PR strategies and tactics that should have been retired long ago. But first, let's go over some of the timeless tactics that we use within our B2B PR agency. The 5 Timeless Tactics of PR. Establish a PR Strategy. If a PR opportunity comes your way, you want to be ready to handle it professionally.

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Stop doing PR. Start doing visibility.

Chris Koch

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? That’s why increasingly, PR is going to become a matter of simply allowing your subject matter experts to be found rather than enlisting armies of PR people to try to force journalists and customers to find those subject matter experts. I’m not saying we fire all PR people. Is this the new model for PR?

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5 PR Strategies That Will Amp Up Your Business

B2B PR Sense

Strong PR strategies keep you on course as your business moves ahead. How to Develop Your Own Successful PR Strategy. For instance, if your research shows that your target audience reads a certain trade publication, then your tactics should include media relations and press releases that target that trade publication. Use such programs as Google Analytics or AirPR to measure your PR efforts. PR Measurement: 10 Important Metrics That You Need to Monitor.

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3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

Lately, I've been talking about how you can make your PR campaign more effective. The best PR campaigns contain clear-cut deliverables that ensure visibility, boost leads, and build thought leadership. Grab the checklist here: So today, let's talk about how to extend the life of your PR and, at the same time, use it to build thought leadership. Use your recent press as the basis for responding to questions that will build your thought leadership.

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Press Coverage Done Right: A Story Of Social Media, PR And Stalking

Marketing Insider Group

You know what they say, “there’s no such thing as bad PR.” But for marketers, there is nothing better than good press coverage in a respected trade publication. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. Don’t send every press release to everyone.

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How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy. 77% of marketers say trade shows generate a significant quantity of leads. ~ So how can you make the most of your trade show experience? 5 Ways to Generate B2B Leads at Trade Shows.

Want More Press? 3 Ways to Be More Friendly In Small Business PR

B2B PR Sense

Have your efforts to generate more press coverage for your small business been falling flat lately? What exactly is expected when you contact the press about your small B2B business. Discover three key elements in small business PR to generate more press for your business -- and how to make it last! How Small Business PR Has Changed. Small business or startup PR isn't a "build it and they will come" endeavor. Small business PR is an ongoing process.

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Influencer marketing tools of the trade

Biznology

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! While influencer marketing is PR, you need to treat it like sales. We’re off to the races!

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6 New Rules Changing the B2B PR Game

B2B PR Sense

B2B PR has been morphing into a more robust vehicle. Today we no longer "spray and pray," clueless about how PR is impacting performance. Overtime B2B PR has solidified around six new rules that define and give heft to the practice. 6 New B2B PR Rules You Can't Ignore. Previously, PR results were often measured by impressions: How many people were potentially exposed to a story? The same was true for a placement in trade journal. There is bad PR.

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Why The Best B2B PR Campaigns Use Influencer Marketing

B2B PR Sense

So you do all of the things you would normally do when running a PR campaign. Among other assets, you have a well-crafted press release, a pithy tagline, a kick ass explainer video, media outlets lined up, and a killer social media strategy. By the end of this post, you'll know: Why it's no longer enough to rely on old standby PR assets. Why Old School Tactics Are No Longer Enough for Your B2B PR Campaign. Or, you may request to meet him at a trade show.

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7 Killer B2B PR Trends That Will Ring In New Opportunities for 2017

B2B PR Sense

B2B PR constantly changes and evolves from year to year -- so it’s no surprise that on the brink of 2017 we find ourselves faced with new B2B PR trends that will shape our content and strategies for the upcoming year. A lot happened in 2016 in and out of the B2B PR sector. These PR tactics and trends are a great recipe to create stellar content, generate more B2B leads, and succeed in your B2B PR campaigns. So what are some up and coming B2B PR trends for 2017?

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How to Craft a B2B Strategy That Will Deliver Killer PR Results

B2B PR Sense

Whether it’s a B2B marketing strategy or a press release strategy , your PR efforts need a strategic guide to be effective. Let’s now look at 6 steps for creating a B2B strategy that will lead your PR efforts to victory. Identify Your PR Goals. In PR, however, goals become more complicated. There are two fundamental goals driving successful PR campaigns: brand recognition and brand response. 5 Powerful Trends That Will Shape Your PR Tactics.

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Do Press Releases Still Work for Startups and Online Businesses in 2021?

Altitude Branding

Press releases are among the most commonly used public relations tools that companies can apply to their effective PR campaigns. They are just one of the first steps in an effective PR campaign ; from there, they can provide backlinks and many other benefits to a company. .

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5 Important Changes to the B2B PR Rule Book, and Why It Matters

B2B PR Sense

It's an exciting time to be involved in PR. Yet, the methods for B2B PR have recently changed. Find out how the new rules of PR affect your B2B company. Welcome to the new era of PR and B2B content marketing strategy. Good quality PR doesn’t just get attention -- it positions your company to: Change perceptions. B2B PR is far more than creating press releases and throwing them into the reporter pool, waiting for a bite. It’s not true in B2B PR.

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How to Kickstart Your Startup PR with Little to No Expense

B2B PR Sense

Amidst all your other worries, you certainly don't want to be derailed by shoddy PR. Then don’t let your startup PR fall through the cracks. The challenges of small business PR may seem insurmountable -- let’s be painfully honest for a moment. You have little to no brand recognition, no customers, and minimal capital to spend on PR. Small business PR can make the difference between a company that fizzles and one that sizzles. Generate Your Own Startup PR.

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The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

Webbiquity

By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Scale your brand with these six PR + Content Marketing strategies. So, use PR to build your brand reputation and content marketing to sustain it. Upgrade content calendar with PR. Make PR a lead generation asset.

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3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

What is the goal of your B2B PR? How can your PR efforts help you to consistently deliver high quality B2B leads? Let’s look at 3 tools that you can pull out of your PR toolkit to get the job done right. The Perfect B2B PR Toolkit to Getting B2B Leads. Press Releases. What are press releases? There are enough opinions flying around about press releases to confuse the heck out of you. First, let’s consider press releases as used today.

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Inbound Marketing Secret Ingredient of Effective Business PR

Tomorrow People

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Today, many businesses continue to undertake their own PR activities, or buy in PR support to help boost their profile. The explosion of the internet and, more recently, social media, means that truly effective PR is a very different thing from gaining a few column inches. How to make PR work for your business.

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7 Startup PR Strategies That Will Bring You to the Top

B2B PR Sense

Startup PR can be a rough sea to navigate in the beginning. Once you get that press interview, you’re on your way. Yet, many startups flounder a little when it comes to press interviews. Yet, talking to the press is a different animal altogether. It’s important to know what these goals are, align your message with them, and incorporate them as part of your PR strategy. Startup PR Strategies to Help Your Next Press interview.

B2B PR Trends: How to Give Journalists What They Really Want

B2B PR Sense

But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists. Both of these reports shed some light on the state of journalism, with surprising, and at times seemingly contradictory, facts on journalism, public relations, and the press release. The press release, in particular, was chosen as a top content choice among journalists. The press release itself, however, is quite effective as a tool for journalists.

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5 B2G PR Strategies For Mergers & Acquisitions

Bluetext

You would be hard-pressed to find a tech PR and marketing agency that has helped to support the number of successful M&A events in the public sector space as Bluetext. Below are 5 key government contractor PR strategies to consider before, during and after the transaction event.

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How to Send a PR Pitch That Resonates During a Major News Cycle

Contently - Strategy

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch. ” Another option for a time-sensitive PR pitch is to submit a press release to platforms like PR Newswire or the UK-based Press Association. Strategy journalism PR

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10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

PR and thought leadership strategy go hand in hand. Let’s now take a look at 10 ways you can boost your thought leadership PR and build a truly phenomenal record of leadership within your industry. Open yourself up to thought leadership PR opportunities by leaving the lines open for journalists, bloggers, and even industry event organizers to contact you. Learn how to nurture press relationships and use them effectively to boost your thought leadership. PR Strategy

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How to Be Creative in B2B PR

Webbiquity

Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks. Because no matter how dry the subject matter might seem, an effective PR practitioner should be able to identify and sell a winning story a mile off. Don’t Rely On Press Releases.

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The 10 most fascinating people in B2B marketing in 2017

Biznology

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I Top 10 lists are everywhere this year.

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How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Startup PR can feel like a monumental task. This methodology has some hard-hitting principles that can be grafted onto the public relations process to create a more effective PR strategy. How Can You Use Growth Hacking in Your Startup PR Strategy? Education is an essential part of any PR strategy -- but it is even more imperative for a startup. This feature allows you to find people based on upcoming industry events (trade shows, conferences, etc.)

10 More Awesome Strategies to Boost Your B2B PR Campaign

B2B PR Sense

Not too long ago we did a post on 10 Simple Strategies to Boost Your B2B PR Campaign. We received such tremendous feedback that we decided to give you an even greater strategic advantage that will kick some serious B2B PR butt. Would the limelight be the answer to your B2B PR prayers? Remember, like we discussed before, PR is not all about media coverage. Do a PR deep dive before simply hitting the PR media accelerator. Track Your PR. B2B PR

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" or "What services does a PR agency provide?". Below, you'll learn everything you need to know about hiring a PR agency. PR and marketing can work together by aligning their goals.

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Seven Expert Social PR Guides and Tips

Webbiquity SMM

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. So how exactly does PR support SEO efforts?

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PR Pitch Best Practices: How to Write, Target, and Clean up Your List

ClearVoice

I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. Press release best practices: Top 7 do’s.

4 PR Considerations For Virtual Conferences & Events

Bluetext

Finding the right speaking role is important, as is including the right members of the press to listen to a speaking engagement for potential coverage opportunities. Medium Title: Medium Content: The post 4 PR Considerations For Virtual Conferences & Events appeared first on Bluetext.

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How PR Is Pivoting for a Remote World — Supported by the Teamlance Model

ClearVoice

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. PR’s purview, on the other hand, is media and trade activities.

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Should PRSA Sanction Public Relations Practitioners?

Marketing Craftmanship

In his most recent bi-weekly column on customer service, “The Haggler,” New York Times writer David Segal addressed a long-standing and well-founded gripe that many journalists have against public relations practitioners who send out press releases and other solicitations in wholesale fashion; regardless of the content’s relevance or likely interest to the journalists they’re pitching. According to Segal, hundreds of thousands of these unsolicited pitches – or “P.R.