BDB

FEBRUARY 23, 2024

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. Over a third of B2B buyers rate industry trade media and news publications as the most valuable content format when they’re researching a potential purchase. But you shouldn’t just stop there.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. PR credibility vs social media credibility. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Tomorrow People

MARCH 7, 2012

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Today, many businesses continue to undertake their own PR activities, or buy in PR support to help boost their profile. Why businesses can’t afford to ignore the changes to PR.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Webbiquity

NOVEMBER 9, 2021

Every news release (and it really should be a “news” release that announces something consequential, not just a “press release” designed to produce cheap backlinks and annoy busy journalists) ends with an about-the-company paragraph. That, along with PR contact information and your website URL.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. If your company manufactures only a few key products, but they are relevant for a variety of industries, tailor news releases to target each of these markets and their trade publications. Trade Shows. Final Thoughts.

PR 69

PR Paid Search Agency Companies Public Relations 69

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Chris Koch

NOVEMBER 5, 2010

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Guard dog PR. Placement PR.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Marketing Insider Group

MARCH 8, 2011

You know what they say, “there’s no such thing as bad PR.” But for marketers, there is nothing better than good press coverage in a respected trade publication. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. Don’t send every press release to everyone.

Press 100

Press Social Media PR Media 100

What Works - What Doesn't

NOVEMBER 8, 2021

In the several years I’ve been away from the reporting game, it seems someone removed many of the “press contact” links on vendor home pages. I sometimes leave my query there, but I never know if it will get to someone versed in PR rather than sales, and there’s the risk the query will be lost in the internal shuffle.

Contacts 65

Contacts Media Press PR 65

Schubert B2B

NOVEMBER 20, 2017

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few.

PR 54

PR Ad Building Media Tips 54

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Schubert B2B

NOVEMBER 20, 2017

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few.

PR 48

PR Ad Building Media Tips 48

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? I like to combine the art and science of marketing,” she says.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

sagefrog

NOVEMBER 14, 2023

Attend Industry Trade Shows Trade shows remain a cornerstone in B2B marketing—and the top area of marketing spend for 25% of those surveyed in the latest B2B Marketing Mix—for good reason. Remember that participating in a trade show is much more impactful when you have a well-planned strategy. See how we do it → 9.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Webbiquity

APRIL 26, 2016

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. being active in trade or industry organizations and associations. .);

Domain 100

Domain Trade Show PR Press 100

Navigate the Channel

JANUARY 3, 2023

Both traditional and digital marketing channels have strong PR outlets to look to for your PR efforts. Content, including news (old-school press) releases , helps create awareness about ideas, situations, services, people and products for both B2C and B2B companies and businesses. Trade Publications and (Local) Newspapers.

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

Walker Sands

DECEMBER 12, 2023

Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

6sense

NOVEMBER 9, 2021

Ask a couple hundred chief marketing officers to talk about public relations and their PR agency relationships, and you’re guaranteed to get a robust discussion, countless hot takes and some great horror stories. I love everything about PR (30%). The easiest way to get into the press is to use your own internal data.

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

Bluetext

MAY 10, 2021

Finding the right speaking role is important, as is including the right members of the press to listen to a speaking engagement for potential coverage opportunities. Medium Title: Medium Content: The post 4 PR Considerations For Virtual Conferences & Events appeared first on Bluetext. If you want to learn more contact us today.

Conference 26

Conference PR Advertising Agencies Press 26

Sword and the Script | B2B

AUGUST 8, 2023

It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. Linking to case studies from press releases is another good way to repurpose these. Anyone that helps marketing with interviews, content, press, or in this case, a case study, gets a $100 gift card.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Marketing Craftmanship

NOVEMBER 29, 2013

The relationship between journalists and PR professionals has always been contentious. Reporters claim PR people block their access to sources, and sometimes to the truth. PR counters that journalists often don’t care about facts, or twist them to suit their editorial agenda. In fact, PR may also be better served without them.

Public Relations 100

Public Relations PR Blast Campaigns Press 100

Hubspot

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. And yes, it’s about more than press releases! Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign.

Public Relations 99

Public Relations PR Work Management Marketing Management 99

Sword and the Script | B2B

JANUARY 25, 2020

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. The problem is, that’s not a story and not one the business trade press will cover. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. Talk to Us !

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Schubert B2B

JUNE 19, 2018

(Otherwise known as the onerous task of gathering data and compiling those quarterly or half-year PR reports—but that’s for another blog post.) It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward for the rest of the year.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

SmartBrief - Marketing

AUGUST 14, 2023

In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. I realized early in my career that PR firms would become obsolete. Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Marketing Craftmanship

JANUARY 27, 2015

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. The headline read: “Most Corporate Directors & Officers Believe They Are Not Protected Properly from Legal Risk.”.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

What Works - What Doesn't

OCTOBER 5, 2021

Of the hundreds of pitch decks I’ve seen as a trade press editor, too many left me waiting until slide 26 for a clue about the company’s value proposition, or even a clear description of their product or service. Instead, press them for quotes that describe your differentiation and tie it back to business benefits.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Advertising Agencies 65

Marketing Craftmanship

SEPTEMBER 15, 2013

Too often important corporate milestones are treated in a manner similar to a wedding anniversary: companies will send out an announcement (press release, advertisement or email blast), host a modest reception, and provide a memento to a select number of longstanding clients.

B2B Thought Leadership 100

B2B Thought Leadership Allocation Ideal Customer Profiles Thought Leadership 100

markempa

JUNE 16, 2006

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. Simply put, the web has changed the rules for press releases. You can now reach your potential customers directly with your PR. This is called PR 2.0.

PR 120

PR Lead Generation Rules Generation 120

Adobe Experience Cloud Blog

OCTOBER 26, 2011

by Maria Pergolino You’ve heard all press is good press—but how good? Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. It depends how good you make it.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Marketing Craftmanship

MARCH 16, 2012

This effort requires that a company either engage an outside PR agency or employ dedicated staff members who are skilled at pitching stories and nurturing press coverage. Big companies use PR because they can afford to. Plan media solicitations last.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

nDash

NOVEMBER 30, 2020

All too often brands think that a business writer is the “jack of all trades” writer. Sarah Robinson – Freelance PR Consultant, Trainer, and Content Writer . “I I use the blog posts, articles, press releases, whitepapers that I create, to help clients achieve just that.”. PR training, solutions, and integrated campaigns .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64