Brandpoint

MARCH 7, 2023

PR professionals thrive on anticipating the future needs of their audience and clients when it comes to communication and messaging. Including questions like “How many PR workers are working in the office full-time?” We’re no exception. ” and “What are you using third-party vendors for, exactly?”)

PR 62

PR Trends Paid Search Agency Advertising Agencies 62

Champion Communications

JUNE 7, 2023

This in turn has made it difficult for those of us in Public Relations (PR) to confidently say what the year ahead will hold. But, one thing for sure is that the skills previously required to be an effective communicator in the PR industry have broadened. Enter social media.

Social Media 62

Social Media PR Media Storytelling 62

Zoominfo

MAY 23, 2019

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Example: A small—hypothetical—health food company is releasing a new line of smoothies.

PR 188

PR Marketing & Strategy Paid Search Agency Zoominfo 188

SmartBug Media

JULY 28, 2021

Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. Both the PR and inbound marketing strategies showcased the CEO as a thought leader within the industry through published content.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Work Management 104

Bluetext

SEPTEMBER 5, 2023

Time to be honest – PR is a what have you done for me lately business, which can make the expectations for any media relations program extremely demanding. Let’s examine how B2B PR agencies can leverage local and trade press to drive the maximum eyeballs back to your client or company. So How Do You Build Momentum?

PR 48

PR Webinar Metrics Media B2B Thought Leadership 48

Champion Communications

JUNE 20, 2023

So, from a PR perspective, what can be done to help businesses accelerate conversion rates and close more deals? Of course, it’s always important to consider the ‘appropriateness’ of announcing a new customer win before you ask the customer to commit to a press release. Struggling to close deals?

PR 62

PR Conversion Rate B2B Sales Validation 62

Stevens & Tate

FEBRUARY 17, 2023

However, it’s critical to understand how PR works and how you can execute a successful campaign. However, scanty appearances may not be effective, so you may need to partner with a PR company to ensure consistent results. And since PR is about relations, ensure your company introduction is attractive.

PR 90

PR Brand Identity Branding Tools 90

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Nativo ’s released its ContentAI suite for advertisers and publishers. The post The latest in AI-powered martech releases appeared first on MarTech. Meltwater has added AI Assistants to its suite of products.

Planning 78

Planning Paid Search Agency B2B Marketing User-Generated Content 78

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Content 62

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4

Planning 120

Planning PR Work Management Paid Search Agency 120

Brandpoint

FEBRUARY 23, 2023

Why public relations teams should keep their feet on the gas pedal In the world of PR agencies, many professionals in the industry have to act as both a public relations practitioner and a liaison between their brand contacts and the decision-makers at those companies. But, for those in public relations, this is the worst thing they can do.

PR 62

PR Public Relations Advertising Agencies Paid Search Agency 62

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. And there’s nothing wrong with this approach! Cue data storytelling.

Storytelling 155

Storytelling PR Marketing & Strategy Content 155

Sprout Social

MAY 31, 2023

At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches. A simple prompt like “Write 3-4 press release headline variations related to X, Y, and Z” can return valuable starting points for further refinement. Artificial intelligence is here to stay.

Marketing AI 110

Marketing AI PR Work Management Marketing Management 110

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive. Read More: The Premium MAT Release] 5.

Paid Content 138

Paid Content PR Paid Search Agency Advertising Agencies 138

Brandpoint

APRIL 20, 2022

The MAT release has been around for years. If you’re a longtime PR professional, you’re well aware of how this branded style of content works in the industry. If you’re new to the PR world, you may have heard of the MAT release, but maybe you haven’t leverage its power yet.

Video Marketing 90

Video Marketing Distribution PR Advertising Agencies 90

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. One word of caution: Avoid quoting marketing/PR leaders at the company. Feeling stuck or unsure?

Media 122

Media Paid Search Agency PR Social Media 122

Marketing Insider Group

AUGUST 18, 2017

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The 6th edition has just released, 10 years after the book’s debut.

PR 149

PR Rules Marketing & Strategy Marketing 149

Search Engine Journal

NOVEMBER 2, 2021

Looking for a press release distribution partner? Consider these seven elements to get the best possible results for your PR campaigns. The post Press Release Distribution Services: 6 Important Features To Consider appeared first on Search Engine Journal.

Press 97

Press Distribution Features Service 97

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.” ” What You Should Know About PR.

Paid Content 52

Paid Content PR Advertising Agencies Work Management 52

Walker Sands

JUNE 21, 2022

Last week, we were honored to have our work recognized among Boston’s top PR campaigns at the PR Club Bell Ringer Awards , where our teams took home two wins for our work with Sophos and Affectiva. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

PR 52

PR Planning Peer-to-peer Advertising Agencies 52

Contently

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch. Not sure if and how to proceed? Here are a few guidelines to follow.

PR 143

PR Paid Search Agency Advertising Agencies Planning 143

Single Grain

MARCH 7, 2022

That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. TABLE OF CONTENTS: ↓ What Is Crypto PR? How Is Crypto PR Different from Traditional PR? 8 Best Crypto PR Agencies. Last Word on Crypto PR Agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies PR Paid Content 52

Zoominfo

MAY 28, 2018

But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). So, today we take a deep dive into the average B2B SEO strategy and the ways in which PR strategy plays a role in elevating a brand’s online reputation. So How Does PR Impact Your SEO Strategy?

SEO 194

SEO PR B2B Marketing & Strategy 194

ClearVoice

AUGUST 18, 2020

I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. That, in itself, is a crucial, often overlooked part of PR. Learn more here. Click To Tweet.

PR 105

PR Practices Best Practices Press 105

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. Similar to social teams, PR practitioners need a variety of skills and expertise to be successful.

PR 78

PR Brand Identity Branding Social Media 78

Webbiquity

JULY 17, 2018

By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Scale your brand with these six PR + Content Marketing strategies.

Paid Content 149

Paid Content B2B Marketing Content Marketing PR 149

Martech

SEPTEMBER 20, 2023

But as we tested new tools, strategy — specifically press release strategy — presented a gap in the AI landscape. Now, there are some really great preexisting tech tools for PR. Muck Rack has a pitch tool that helps PR professionals write pitches, write pitch emails and track pitch progress. Compliance with AP style guidelines.

Marketing AI 93

Marketing AI Marketing Management Paid Search Agency PR 93

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Planning Paid Search Agency Work Management 97

Stevens & Tate

MAY 24, 2021

As such, people sometimes confuse inbound marketing strategies with public relations (PR) strategies. The following is a breakdown of the differences between inbound marketing and PR and how they can work together. The goal of PR isn’t to generate and convert leads and customers.

Inbound Marketing 63

Inbound Marketing Public Relations Marketing & Strategy PR 63

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 49

Press Traffic Marketing Websites Paid Search Agency 49

Contently

MARCH 25, 2021

When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. Now, the series has become a staple of new product releases. The post Don’t Publish a Press Release.

Press 188

Press Product Paid Search Agency Custom Publishing 188

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. What Does PR Do? highlight to tweet). Inside Information.

PR 123

PR Paid Search Agency Public Relations Work Management 123

ClearVoice

JULY 29, 2022

Typically, the types of strategies and content used to do this include: Press releases. While PR and content marketing teams may use different forms of content to accomplish this goal, they are both striving to encourage a better public perception of your organization. What are examples of a PR crisis we can learn from?

PR 52

PR Content Public Relations Planning 52

Marketing Insider Group

OCTOBER 2, 2023

Your crisis communications approval chain should consist of: Your communications or PR manager and media relations officer. You might post on social media, send emails, hold a press conference, publish a press release, hold a TV or radio interview, or publish updates on your website’s blog. Your CEO or executive director.

Best Practices 141

Best Practices Practices Work Management Contingency Planning 141

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Social Media 52

Social Media Press Relevance Media 52

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

Paid Search Agency 95

Paid Search Agency PR Advertising Agencies Ad Agencies 95

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 80

PR Twitter B2B Brand Identity 80