Expert insights. Personalized for you.
To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all MORE
In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. MORE
B2B Marketing Marketing Strategy #content marketing #LinkedIn #PR B2B marketing Making the Short List new business development MORE
A Compromised Value Proposition? If the biggest loser in disgruntled employee Greg Smith’s recent OpEd piece was Goldman Sachs, then the apparent winner in this high-profile media sideshow was The New York Times. MORE
Here are a few tactics to consider for your personal campaign to gain a seat: Clarify PR’s Role – The most pragmatic answer to “What is PR?” This is an opportunity to clarify what PR does or can do for them, to identify their needs and establish expectations. MORE
brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. MORE
So it’s no great surprise for Branson watchers to see him crank up his PR machine to attack formal business attire – specifically the suit & tie – as the greatest threat to capitalism since Joseph Stalin (who, ironically, was never photographed wearing a business suit.). MORE
Uncategorized Dad father Jersey shore legacy life lessons memories New Jersey New Jersey PR firms road rageFaster is not always better. MORE
According to Segal, hundreds of thousands of these unsolicited pitches – or “P.R. The relationship between journalists and PR professionals has always been contentious. Reporters claim PR people block their access to sources, and sometimes to the truth. MORE
The “Big Lie” in this sales pitch is that no journalist will ever cover a topic because they know your PR rep. Further, any PR rep who pitches stories to journalists based relationships is unlikely to have those relationships for very long. Have you worked with a PR firm before? MORE
Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing. But there’s a range of opinion regarding what Thought Leadership is, and fuzzy expectations with respect to its tangible benefits. MORE
Stephen Gough a/k/a the “Naked Rambler” As reported today in The Scotsman , after spending six years behind bars for walking around Great Britain with no clothes on, 53 year-old Stephen Gough – known as the “Naked Rambler” – was released from prison in Perth, Scotland. MORE
Putting aside Longman’s opinion or Jones’ reaction, and discounting speculation that Jones’ spokesperson made a serious tactical error in declining to participate in the story, there is a simple but valuable PR lesson in the New York Times coverage of Lolo Jones, which is: MEDIA RELATIONS 101. MORE
Six Fortune 500 CEOs (or more likely, their PR departments) contribute to blogs, and only one of the six CEOs, John Mackey of Whole Foods, maintains his own blog. Do CEOs need charm school, rather than business school? MORE
Uncategorized #media relations #Negative Publicity #reputation management bad press crisis communications media crisis Media firestorm media response negative news negative press PR coverage PR management MORE
The practice of requiring journalists to submit on-the-record quotes for approval by a source in advance of publication has long been a sore point between the media and the PR profession. Quote Approvals Lower the Risk of Media Burn. MORE
Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. MORE
Uncategorized #content marketing #craftsmanship #PR American Red Cross community service Hurricane Sandy marketing communications New Jersey hurricane social media volunteering volunteerismThis is where I found Elmer, the Volunteer Craftsman. MORE
Self-serving Press Release Content Has Killed PR. Thanks to the PR profession, news releases (aptly re-named press releases) became platforms to deliver content with little or no news value, and largely of no practical value or interest to the press. MORE
B2B Marketing Marketing Strategy Uncategorized #PRfirms Adult Cry-Baby B2B marketing Marketing Cry-Babies marketing strategy PR strategy professional development professional services marketing MORE
Uncategorized #content marketing #PR #PRfirms #publicity #thought leadership 007 Arthur Henry Hallam Bulldog Moment cinematic craftsmanship CliffNotes Dame Judi Dench Fairfield University Great Britain Guinness stout Homer Ithaca James Bond Jr. To strive, to seek, to find, and not to yield. MORE
The PR lesson from this tweet heard round the world is that an apology is often the most effective way to limit damage to one’s reputation or brand. Emma Sullivan. emmakate988. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot. MORE
For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen. Learning to Live With Employee Opinion. MORE
Although Edward Bernays is often characterized (largely through self-promotion) as the “father of public relations,” most serious PR practitioners consider Arthur W. Uncategorized #craftsmanship #PR #PRfirms #publicity Arthur W. Arthur W. Page (1883 - 1960). MORE
Lee Levitt, who passed away in 2010 at the age of 80, continues to be remembered as a PR practitioner who gave much to the profession; as someone who lived up to his characterization as an industry visionary. Lee Levitt, sans fedora and shoulder bag. MORE
Uncategorized #brand management #corporate reputation #reputation management #thought leadership B2B communication B2B marketing brand equity brand integrity corporate credibility corporate culture corporate goodwill corporate values mission statement PR strategy MORE
PR industry pundits and critics have been quick to jump on BMW for its decision to associate its brand with what has turned out to be one of Europe’s most deadly winter storms on record. Stormy Weather for BMW? MORE
Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Fire your PR firm in 2014. MORE
Have Marketers Killed This B2B Golden Goose? The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. MORE
Uncategorized #brand management #content marketing #craftsmanship #marketing #media placement #media relations #PR #press release #publicity #thought leadership B2B marketing corporate anniversary marketing communications PR strategy social media top-of-mind awareness web content MORE
Most small firms can’t afford a sustained PR effort delivered by an outside agency, but with a modest investment of time, creativity and determination, a DIY initiative can yield media placements that will bolster market confidence. MORE
According to BNY Mellon’s most recent survey of Investor Relations (IR) practices worldwide, fewer than half of the nearly 700 respondents are using media relations to support their IR goals. More significantly, only 6% of that group included media exposure as a top IR goal. MORE
But there are two major reasons – involving credentials and values – why PR still does not, and may never, sit there. PR Lacks Credentials : Notably, the profession has no accepted body of knowledge, and lacks professional standards of practice that are supervised or enforced. MORE
Marketing Strategy #LinkedIn #publicity B2B marketing Client Newsletter DIY Marketing Forbes marketing checklist marketing communications Marketing Diagnostic Marketing Plan marketing strategy PR strategy shoe fetish Trade Show Twitter Wall Street Journal White Paper MORE
The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this marketer has been guilty of that sin. MORE
Uncategorized #communitainment #content marketing #the fourth estate #thought leadership advertorial Bill Moyers Brand Journalism CBS News journalism journalistic integrity marketing communications native content New York Times PR strategy sponsored content MORE
Clint Arthur may represent the extreme end of PR hucksterism, but for decades many well-known public relations firms have sold other types of false or inflated credibility that relies on the implied third-party endorsement of respected media sources and organizations. (In MORE
So why doesn’t New Jersey hire a PR firm to set the record straight? ” New Jersey loves its bad PR, and has no interest in improving its reputation. Uncategorized #NewJersey #NJ #PR public relationsFly Fishing on the Raritan in Califon, NJ. MORE
Marketing Craftmanship
MARCH 11, 2019
The “Big Lie” in this sales pitch is that no journalist will ever cover a topic because they know your PR rep. Further, any PR rep who pitches stories to journalists based relationships is unlikely to have those relationships for very long. Have you worked with a PR firm before?
Marketing Craftmanship
NOVEMBER 30, 2014
Here are a few tactics to consider for your personal campaign to gain a seat: Clarify PR’s Role – The most pragmatic answer to “What is PR?” This is an opportunity to clarify what PR does or can do for them, to identify their needs and establish expectations.
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Marketing Craftmanship
DECEMBER 30, 2013
Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Fire your PR firm in 2014.
Marketing Craftmanship
MARCH 8, 2018
Clint Arthur may represent the extreme end of PR hucksterism, but for decades many well-known public relations firms have sold other types of false or inflated credibility that relies on the implied third-party endorsement of respected media sources and organizations. (In
Marketing Craftmanship
AUGUST 9, 2012
Putting aside Longman’s opinion or Jones’ reaction, and discounting speculation that Jones’ spokesperson made a serious tactical error in declining to participate in the story, there is a simple but valuable PR lesson in the New York Times coverage of Lolo Jones, which is: MEDIA RELATIONS 101.
Marketing Craftmanship
NOVEMBER 18, 2013
But there are two major reasons – involving credentials and values – why PR still does not, and may never, sit there. PR Lacks Credentials : Notably, the profession has no accepted body of knowledge, and lacks professional standards of practice that are supervised or enforced.
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Marketing Craftmanship
NOVEMBER 13, 2012
Uncategorized #content marketing #PR #PRfirms #publicity #thought leadership 007 Arthur Henry Hallam Bulldog Moment cinematic craftsmanship CliffNotes Dame Judi Dench Fairfield University Great Britain Guinness stout Homer Ithaca James Bond Jr. To strive, to seek, to find, and not to yield.
Marketing Craftmanship
JANUARY 5, 2012
For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen. Learning to Live With Employee Opinion.
Marketing Craftmanship
FEBRUARY 8, 2017
Uncategorized #media relations #Negative Publicity #reputation management bad press crisis communications media crisis Media firestorm media response negative news negative press PR coverage PR management
Marketing Craftmanship
JULY 5, 2013
brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented.
Marketing Craftmanship
DECEMBER 2, 2011
The PR lesson from this tweet heard round the world is that an apology is often the most effective way to limit damage to one’s reputation or brand. Emma Sullivan. emmakate988. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot.
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Marketing Craftmanship
NOVEMBER 29, 2013
According to Segal, hundreds of thousands of these unsolicited pitches – or “P.R. The relationship between journalists and PR professionals has always been contentious. Reporters claim PR people block their access to sources, and sometimes to the truth.
Marketing Craftmanship
DECEMBER 12, 2011
Lee Levitt, who passed away in 2010 at the age of 80, continues to be remembered as a PR practitioner who gave much to the profession; as someone who lived up to his characterization as an industry visionary. Lee Levitt, sans fedora and shoulder bag.
Marketing Craftmanship
JUNE 11, 2015
Marketing Strategy #LinkedIn #publicity B2B marketing Client Newsletter DIY Marketing Forbes marketing checklist marketing communications Marketing Diagnostic Marketing Plan marketing strategy PR strategy shoe fetish Trade Show Twitter Wall Street Journal White Paper
Marketing Craftmanship
JULY 12, 2012
Six Fortune 500 CEOs (or more likely, their PR departments) contribute to blogs, and only one of the six CEOs, John Mackey of Whole Foods, maintains his own blog. Do CEOs need charm school, rather than business school?
Marketing Craftmanship
JUNE 20, 2012
Uncategorized Dad father Jersey shore legacy life lessons memories New Jersey New Jersey PR firms road rageFaster is not always better.
Marketing Craftmanship
SEPTEMBER 22, 2012
The practice of requiring journalists to submit on-the-record quotes for approval by a source in advance of publication has long been a sore point between the media and the PR profession. Quote Approvals Lower the Risk of Media Burn.
Marketing Craftmanship
DECEMBER 11, 2014
In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co.
Marketing Craftmanship
JULY 1, 2013
Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing. But there’s a range of opinion regarding what Thought Leadership is, and fuzzy expectations with respect to its tangible benefits.
Marketing Craftmanship
JUNE 19, 2015
B2B Marketing Marketing Strategy #content marketing #LinkedIn #PR B2B marketing Making the Short List new business development
Marketing Craftmanship
MARCH 27, 2013
Have Marketers Killed This B2B Golden Goose? The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition.
Marketing Craftmanship
MAY 7, 2015
According to BNY Mellon’s most recent survey of Investor Relations (IR) practices worldwide, fewer than half of the nearly 700 respondents are using media relations to support their IR goals. More significantly, only 6% of that group included media exposure as a top IR goal.
Marketing Craftmanship
SEPTEMBER 15, 2013
Uncategorized #brand management #content marketing #craftsmanship #marketing #media placement #media relations #PR #press release #publicity #thought leadership B2B marketing corporate anniversary marketing communications PR strategy social media top-of-mind awareness web content
Marketing Craftmanship
FEBRUARY 6, 2016
B2B Marketing Marketing Strategy Uncategorized #PRfirms Adult Cry-Baby B2B marketing Marketing Cry-Babies marketing strategy PR strategy professional development professional services marketing
Marketing Craftmanship
MAY 1, 2011
So why doesn’t New Jersey hire a PR firm to set the record straight? ” New Jersey loves its bad PR, and has no interest in improving its reputation. Uncategorized #NewJersey #NJ #PR public relationsFly Fishing on the Raritan in Califon, NJ.
Marketing Craftmanship
APRIL 29, 2013
Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.
Marketing Craftmanship
FEBRUARY 6, 2012
PR industry pundits and critics have been quick to jump on BMW for its decision to associate its brand with what has turned out to be one of Europe’s most deadly winter storms on record. Stormy Weather for BMW?
Marketing Craftmanship
MAY 31, 2012
So it’s no great surprise for Branson watchers to see him crank up his PR machine to attack formal business attire – specifically the suit & tie – as the greatest threat to capitalism since Joseph Stalin (who, ironically, was never photographed wearing a business suit.).
Marketing Craftmanship
AUGUST 14, 2015
To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all
Marketing Craftmanship
FEBRUARY 5, 2015
Uncategorized #brand management #corporate reputation #reputation management #thought leadership B2B communication B2B marketing brand equity brand integrity corporate credibility corporate culture corporate goodwill corporate values mission statement PR strategy
Marketing Craftmanship
JANUARY 27, 2015
The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this marketer has been guilty of that sin.
Marketing Craftmanship
JULY 18, 2012
Stephen Gough a/k/a the “Naked Rambler” As reported today in The Scotsman , after spending six years behind bars for walking around Great Britain with no clothes on, 53 year-old Stephen Gough – known as the “Naked Rambler” – was released from prison in Perth, Scotland.
Marketing Craftmanship
DECEMBER 11, 2014
Uncategorized #communitainment #content marketing #the fourth estate #thought leadership advertorial Bill Moyers Brand Journalism CBS News journalism journalistic integrity marketing communications native content New York Times PR strategy sponsored content
Marketing Craftmanship
JULY 5, 2016
Most small firms can’t afford a sustained PR effort delivered by an outside agency, but with a modest investment of time, creativity and determination, a DIY initiative can yield media placements that will bolster market confidence.
Marketing Craftmanship
NOVEMBER 5, 2012
Uncategorized #content marketing #craftsmanship #PR American Red Cross community service Hurricane Sandy marketing communications New Jersey hurricane social media volunteering volunteerismThis is where I found Elmer, the Volunteer Craftsman.
Marketing Craftmanship
AUGUST 31, 2011
Self-serving Press Release Content Has Killed PR. Thanks to the PR profession, news releases (aptly re-named press releases) became platforms to deliver content with little or no news value, and largely of no practical value or interest to the press.
Marketing Craftmanship
MARCH 20, 2012
A Compromised Value Proposition? If the biggest loser in disgruntled employee Greg Smith’s recent OpEd piece was Goldman Sachs, then the apparent winner in this high-profile media sideshow was The New York Times.
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