article thumbnail

Insights from the B2B Barometer

Savanta

When asked where they plan to spend their budget over the coming 12 months, three channels look set to receive around half of marketers’ spend: Events top the list with the average marketer planning to spend 15% of their budget on trade shows. Second, direct sales and telemarketing are ‘all-or-nothing’ channels.

article thumbnail

Map of the B2B buying process

Savanta

Establishing high levels of brand awareness is critical to this and when we asked B2B buyers to reveal how suppliers come to their attention during the buying process, they suggest using three complementary activities to build brand awareness: 68% advise reaching out through face-to-face channels – sales visits, trade shows and other events.

Buy 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is B2B lead generation, and how to get started?

Excelsior Research

B2B telemarketing: Cold calls are a technique that’s been around for a long time. The effectiveness of telemarketing is boosted when this strategy is paired with effective and up-to-date methods. Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC.

article thumbnail

What is B2B lead generation, and how to get started?

Excelsior Research

B2B telemarketing: Cold calls are a technique that’s been around for a long time. The effectiveness of telemarketing is boosted when this strategy is paired with effective and up-to-date methods. Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC.

article thumbnail

Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

200% ROI on PPC in 2011. A provider of OEM equipment for printing companies created a campaign that combined event marketing with direct mail, email and teleprospecting both before and after a trade show to create brand awareness and new opportunities. What were the results? 150% increase in lead generation from 2010 to 2011.

article thumbnail

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100
article thumbnail

2011 B2B Marketing Trends

Webbiquity

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp.