Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing.

PPC 49

PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Therefore, we’ve laid out the pros and cons for both influencer marketing and PPC so that you, as a marketer, can come to an informed conclusion of which tactic is best for you. Influencer marketing has a superior ROI compared to PPC; $6.50 PPC is being ignored.

Click 95

Trending Sources

The 26 Best All-in-One SEO Tool Suites

Webbiquity

SEO has a lot of moving parts. Best all-in-one SEO tool suites. Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. The top all-in-one reporting platform for local SEO. 5) Majestic SEO.

SEO 115

5 PPC Philosophies That Companies Should Utilize

Captora

Barbara is the CEO of 360 Partners, an online marketing agency focused exclusively on pay-per-click (PPC), search engine marketing (SEM), and search engine optimization (SEO) services. We believe these are fundamental things to keep in mind when thinking of your PPC strategy.

PPC 78

6 SEO Strategy Basics Your CEO Should Learn

Content Standard

If you’ve ever been involved in defining an organization’s SEO strategy, chances are you’ve experienced a situation like this: an executive calls you into her office with an important request. She needs to you to improve or fix her site’s SEO.

SEO 51

The Holy Trinity: Inbound, PPC and Social Media Marketing

Marketing Envy

However, it’s not meant to be a stand-alone strategy. Content might be King, but it should be working together with the Queen (social marketing) and the Prince (PPC) as a family to bring about a fully-effective B2B marketing strategy. Many people tend to consider inbound marketing, PPC and social marketing as three distinct and separate approaches. Here are some examples of how the different components can work together: Inbound Marketing & PPC.

PPC 14

3 Reasons Why SEO & PPC Are More Powerful Together

Fathom

We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC.

PPC 17

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. Keep up with SEO trends and changes.

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

For B2B marketers, that means SEO efforts are now more important that before. It’s an excellent opportunity to invest more in SEO tactics and explore more strategic ways to boost keyword rankings. Develop mobile search strategy.

PPC 87

Four Predictions About the State of SEO in 2017

Webbiquity

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. algorithm update, however there were also several other changes that had caused a stir in the SEO world as well.

SEO 48

PPC Hero Conference 2014 (Recap)

Fathom

This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”. Some notable sessions included: The Art and Science of Managing a PPC Team ( Jeff Allen , Paul Jeszenszky & Emma Welland ). Thanks, PPC Hero , for another FANTASTIC conference!

PPC 25

What is Inbound Marketing? The Idiot’s Guide [Infographic]

Webbiquity

Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more. Guest post by Andy Beohar.

How to build a killer content team

Biznology

A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). They will need training on the “SEO piece” (more about that later) but their writing skills are solid.

Voice Search Strategy: What Marketers Need to Know Now

Hubspot

Although, here's the thing about voice search: A ccording to the 2016 State of Inbound report , a huge number of marketers are making SEO their #1 priority. But how does voice search fit into that strategy? And when it comes to SEO, that category might have the greatest implications.

How to Hire the Perfect Person to Run Your SEO

Act-On

Having good content goes a long way to being found on the web, but you can sweeten the odds with well-executed search engine optimization (SEO). And to make that happen, you need to find and hire the right SEO talent. Crafting Your Ad & Attracting SEO Talent.

SEO 50

SEO – Search Engine Optimization – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media

Opentopic

Opentopic blog >> marketingtheway.com Search engine optimization or just SEO is an art of making your website or a webpage eligible enough to be listed on top search engine result pages (SERPs) when a user searches for a particular keyword in the search engine (Google, Yahoo, Bing etc).

SERP 12

23 Expert SEO Link Building Guides and Tools

Webbiquity

Six Degrees Of SEO Bacon & B2B Link Building Q&A by Search Engine Land. 10 Extraordinary Examples of Effective Link Bait by The Daily SEO Blog. The 10 Golden Rules to Attracting Authority Links by The Daily SEO Blog.

Do you have a unified search marketing strategy?

Biznology

But I am starting to see more and more clients wake up to a new way to approach search marketing that makes a ton of sense for a large organization–the unified search strategy. I have had two companies in the last two weeks seek me out requesting this kind of unified search strategy.

Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)

Crimson Marketing

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Analytics – goals, annotations, customize tracking, strategy is built off of this data.

7 SEO Myths Marketers Should Know

Marketing Action

Realizing the most out of your own SEO campaign requires a thorough understanding (and debunking) of myths circulating today. Don’t fall victim to these common misunderstandings in SEO. SEO is dead. SEO is not dead, but bad tactics are. On-page SEO is all that matters.

SEO 53

A Few Good Reasons Manufacturers Should Use PPC

Fathom

There are plenty of practical reasons why a manufacturer should use PPC, or pay-per-click marketing, as part of their overall online strategy. Here are just a few reasons to try one of the most powerful lead generation strategies available to advertisers.

CPL 14

Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

Modern B2B Marketing

One source of new ideas that may come as a surprise is SEO website analytics. 3 Tools That Provide Unique SEO Website Analysis Opportunities. View competitor PPC and display ad activities, how much they spend, what keywords perform best for them, and what designs and copy work well.

Aging 27

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers.

Link 109

12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. What big changes to the SEO industry do you predict will take place this year? How are your own SEO priorities changing? Non-SEO Focus.

SEO 44

The Ultimate 2015 SEO Redesign Checklist

Fathom

We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. This is what SEO experts refer to as the “alt tag”. SEO Web Design & Development

SEO 49

Data Solutions: Much More Than Just SEO

ATAK Interactive

Philosophy aside, what an SEO and Data Solutions department actually does for a client will include: Implementing and Tracking Site Traffic and Visitor Behavior. Regular content creation is a surefire SEO booster. Content is where your data solutions department goes beyond SEO.

7 SEO Metrics that Reflect Revenue Growth and Prove Value

Modern B2B Marketing

There are an endless number of metrics that marketers—and SEOs, specifically—can track, but attempting to monitor all of those metrics would require a significant amount of effort that would likely yield a low ROI. Measuring changes in organic search traffic is basic SEO.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Over time, they need to fine-tune their strategies to adapt to the evolving requirements of the customers and the dynamics of the competition and the industry.

Creating a Cohesive Healthcare Strategy with SEO, Social, and Paid Search

Fathom

And above all, a content strategy should not be created in silos. To help your healthcare marketing team collaborate successfully, here are 4 key steps to achieving a more cohesive content strategy. PPC: Which keywords and ad groups have the highest click-through rates?

PPC 30

Building a Brand Strategy

Lead Liaison

Five or six years ago, John’s company was already spending money on things like SEO/PPC/Adwords and other affiliate programs to drive people to his website. Interested in learning more about how you can build a brand strategy with marketing automation?

The Essential Guide to Creating an SEO-Friendly Customer Journey

Hubspot

That''s where your search engine optimization (SEO) strategy comes in -- getting found online can become an integral part of your customers'' journey. First, I''ll define the two marketing activities that we are discussing: The customer journey, and then SEO strategy.

SEO 53

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. SEO Click To Tweet. SEO Click To Tweet.

Link 27

How The Beatles’ Songs Optimize B2B Marketing Strategies

NuSpark

Every marketing strategy needs to have a plan. Strategic branding, targeted messaging, media tactics, and inbound/outbound marketing tactics all need to have a strategy behind it. Marketing Strategy Tactical Services

Best SEO Guides, Tips and Resources of 2010

Webbiquity

That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? What common SEO mistakes are critical to avoid? How important are footer links to SEO? SEO Basics. What Is SEO, Really? by SEO Book.

11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. ABC’s of PPC – A Guide for the Basics! by PPC Hero. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics.

PPC 14

Why SEO Is The Key To Successful Marketing

Marketing Insider Group

And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click. You have to then build that knowledge of your customers into an effective Content Strategy.

SEO 95

PPC + SEO = A Winning Team for Search Marketing Success

Opentopic

A winning team for search requires the proper line-up of Paid and Organic strategies to ensure increased visibility and growth. Many B2B companies pigeonhole PPC as strictly a lead gen or a sales tactic but now is the time to go from tunnel vision. A winning team requires the proper line-up, teamwork and the ability to fill-in the performance gaps. Cognitive Technology Cmo cognitive technology

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). Relying on organic SEO?

Online 124

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. B2B SEOs and marketers in general must be able to demonstrate how their specific tactics with SEO impact broader business objectives. In fact, a recent survey from Ascend2 found that traffic generation and search rankings are the most important goals for an effective SEO strategy. So what are the SEO performance metrics your B2B organization should consider?

B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb

Modern B2B Marketing

With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. A focused strategy—especially on professional networks like LinkedIn —can target and get the attention of new leads.