8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. The Dropdown Keyword Suggestions and Related Search.

Search Engine Advertising in China Starts With Knowing the Market

KoMarketing Associates

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. However, the tools used to execute search engine campaigns are different. In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords.

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12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business. As it turns out, building a beautiful website and getting your site to the top of search engines are two very different skills.

Search Engine Marketing and Optimization

QuanticMind

We all have thousands of keywords in our SEM PPC accounts. If the keyword doesn’t have an appropriate bid, it won’t appear in top searches and won’t get clicked. But we often ignore the fact that there could be a strong following of these long tail keywords, i.e. if someone searches for Freckled Mint TCHO-colate Chip, they have a strong intent to buy and eat it. The post Search Engine Marketing and Optimization appeared first on QuanticMind.

26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine.

Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated.

Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search? Does PPC advertising help with branding? 10 tips for extending paid search growth by iMedia Connection. What’s The Real Value of Brand PPC?

Apply Now for : Search Engine Optimization Executive

PPCRAO.in

For Job Seekers: Job title: Search Engine Optimization Executive Company: Arsh Infosystems Job description: on Pay Per Click (PPC)/ Search Engine Marketing (SEM) will be preferred. Ensure that the company website and internet. Expected salary: Rs.400000 per year Location: Mumbai, Maharashtra Job date: Wed, 19 Aug 2020 07:46:19 GMT Apply for the job [.]. Digital Marketing Jobs #digitalmarketingjobs #digitalmarketingjobsindia pay per click

Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. It’s always important to remember that no matter how good your rankings, the top 2 or 3 or even 4 results are likely to be search or shopping ads.

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Why Target Impression Share in Search Engine Marketing?

QuanticMind

Recently, though, Google Ads introduced a number of new metrics to help advertisers better understand… PPC automated bidding Digital Marketing PPC Performance QuanticMind target impression shareAdvertisers have always prioritized position bidding over targeting impression share.

The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. However, their paid "Summer Shoes" ad, circled above, ranks as the first search result overall. With 35% of product searches starting on Google, and the average Google search lasting only a minute , it's critical your business's product or service appear at the top of a SERP when a user is searching for it.

The Website Redesign Guide for Search Engine Marketers

QuanticMind

Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. Given this, if you’re a search engine marketer in charge of a site that’s going to be redesigned, you need a plan for surviving the website redesign. Search engine optimization specialist. To this end, there’s some on-site SEO work to do and a few PPC campaigns to set up. Set Up PPC Campaigns.

Better Together: How to Improve B2B Lead Quality with SEO and PPC

KoMarketing Associates

A) Pay per click search advertising. B) Search engine optimization. PPC and SEO both have their strengths and weaknesses, and you can use them independently. Let’s review the basic pros and cons of PPC and SEO, then talk about using them together. The Pros and Cons of PPC and SEO. Then you’ll like PPC. Especially now that rich answers and other search features have pushed the organic listings down. The benefits of organic search.

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PPC Lead Generation: If You Want Better Leads, Start Asking Questions

KoMarketing Associates

It’s not enough to just get more leads anymore with ppc lead generation. And that’s why lead qualification has become a core part of any good lead generation program, whether you’re doing ppc lead generation or any other kind of lead gen. PPC lead generation marketers, in particular, may want to up their game when it comes to lead qualification. The average cost per click rises every year, and so to stay profitable, ppc marketers have to always be improving their campaigns.

Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land. 9 things you MUST know before you start any conversion rate optimization by Search Engine People. Researchers: paid search ads don’t get as many clicks as believed by Econsultancy.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Some of these ppc tools may be brand new to you, some will be familiar. PPC Lead Generation Competitive Analysis Tools. SEMRush is another competitive analysis tool that can be used for both SEO and PPC.

Client Spotlight: Launch Delivers Search Engine Marketing Results

Launch Marketing

When Launch’s anonymous client recognized an opportunity to elevate its search engine marketing efforts, they looked to Launch Marketing to provide advisement and execution for their pay-per-click (PPC) campaigns and to increase their organic web traffic via search engine optimization (SEO). Launch developed and executed an array of PPC campaigns for this mid-market security organization that delivered more than 1.5 The Project.

Survey: PPC Advertisers Must Be More Mindful of B2B Buyers’ Search Intent

KoMarketing Associates

There are many reasons why customers click on paid-per-click (PPC) advertisements, but new research suggests that they may turn to certain webpages over others because they directly answer their search queries and provide relevant content. Clutch recently surveyed 506 people who clicked on PPC ads to learn more about why they seek them out. Statistics showed that most people (33 percent) click on a paid search ad because it directly answers their search query.

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A Brief History of Search Engine Marketing

QuanticMind

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. It wasn’t until technologist and entrepreneur, Danny Sullivan coined the term search engine marketing in a 2001 article on Search Engine Land that the field became recognized in its own right. Foundation For SEM: Internet and Search Engines. Search Engine Marketing / SEM

5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

In the world of PPC, there are many tools advertisers can use in order to improve performance. That tool is Google’s search engine results page (SERP). In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. Thanks to Google’s organic algorithm, these listings represent products and services users are most likely looking for when searching a specific keyword. Find “Related To” Searches.

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Search Engine Optimization Job For 0-5 Year Exp In Innovator Web Solutions Private Limited Mumbai, Mumbai City, Thane – 1439278

PPCRAO.in

Research and implement search engine optimization [.].

8 Steps to Open a Baidu PPC Account

KoMarketing Associates

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Many of them are reaching out because they don’t know where to start or are confused about the search advertising regulations in China. Site loading experience can influence Baidu website verification as well as the results of PPC campaigns.

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11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility.

DAGMAR Marketing Wins 2019 Search Engine Land Award

DAGMAR Marketing

Thanks to our hard-working team, we just brought home the top honor for the 2019 Best Overall SEM Initiative in Search Engine Land’s Landy Award competition. Each year, the awards recognize the search industry’s most outstanding agencies, individuals and campaigns. We’re very proud to be among the 2019 Search Engine Land Award winners for our work on behalf of Inman-Murphy Pest Control. DAGMAR FOR THE WIN!

What to Include in a B2B PPC Proposal

KoMarketing Associates

We can also agree that the B2B PPC space is getting smarter, faster, and more demanding. In B2B PPC management , the team is usually taking custody of several crucial advertising channels from a client. Consider including some of these data points: Keyword search estimates ( Google Keyword Planner is helpful here) for all major keyword themes. B2B Online Marketing Blog Search Engine Advertising

Friend or Frenemy: the Synergy Between SEO and PPC

QuanticMind

When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. Here’s everything you need to know about the relationship between SEO and PPC. What is SEO and PPC? Search Engine Optimization, or SEO , is the process of getting traffic from the organic (unpaid) search results on search engines. See the RED box in Figure 1 for examples of PPC results.

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Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization. It’s not as simple with Baidu PPC.

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8 Steps to Open a Baidu PPC Account

KoMarketing Associates

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Many of them are reaching out because they don’t know where to start or are confused about the search advertising regulations in China. Site loading experience can influence Baidu website verification as well as the results of PPC campaigns.

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PPC Lead Generation: If You Want Better Leads, Start Asking Questions

KoMarketing Associates

It’s not enough to just get more leads anymore with ppc lead generation. And that’s why lead qualification has become a core part of any good lead generation program, whether you’re doing ppc lead generation or any other kind of lead gen. PPC lead generation marketers, in particular, may want to up their game when it comes to lead qualification. The average cost per click rises every year, and so to stay profitable, ppc marketers have to always be improving their campaigns.

5 Key Considerations for Setting Up a Baidu PPC Account

KoMarketing Associates

Baidu is the world’s largest Chinese search engine and holds more than a 60% share in the Chinese search engine market. Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. B2B marketers looking to set up a Baidu PPC account should take the following 5 points into consideration: Baidu Divisions and Resellers Only Accept Local Clients. Lead Generation Search Engine Advertising Search Engine Marketing Blog

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4 Tools and Tactics to Generate More Leads with Baidu PPC

KoMarketing Associates

Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Form submission is an essential tactic of PPC that’s used broadly across B2B businesses.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign.

How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. So what is the best way to report on the day to day activities of a paid search campaign, allowing advertisers to get a better picture or understanding of the value behind their paid search statistics? Clicks to site measure how many visitors paid search drove to the client’s landing page.

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How to Play PPC Like Fantasy Football

KoMarketing Associates

As a Paid Search Advertising Manager at KoMarketing, my job is to pretty much do the same. Looking at the parallels between the Fantasy sports world and paid search marketing , it’s easy to see that both can be approached in the same competitive manner. Paid search marketing works in much the same way. The same goes for paid search: If you work for an agency, there’s no doubt you’re comparing data on a Week-Over-Week/Month-Over-Month reporting basis for your clients.

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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Monitoring updates, testing new features, and regularly examining and optimizing tactics are all key components of a successful search engine marketing strategy – however, sometimes we need to go back to the basics and make sure we are utilizing the tried and true best practices.

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Apply Now for : PPC Executive

PPCRAO.in

For Job Seekers: Job title: PPC Executive Company: Job description: : Minimum 2 years Responsibilities: The role described herewith is for a PPC and Adwords professional with a highly analytical. Digital Marketing Jobs #digitalmarketingjobs #digitalmarketingjobsindia ppc

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SMX West 2017 Top 3 PPC Takeaways: Attribution, Local Search Engine Marketing, Audience Targeting

QuanticMind

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. SMX West 2017 – the Q1 trade show that unites search engine marketing professionals with prospective clients and search publishers in Google’s backyard – is behind us.