How to Fine-tune Your Target ROAS

QuanticMind

Many bidding platforms offer some form of Target ROAS bid policies. These strategies will typically try to maximize the volume of a revenue metric, at a designated ROAS (Return On Ad Spend) value. Often you will set the ROAS target based on a known value of doing business, maybe due to an understanding of what margin of revenue is required on your ad spend to ensure profit, for example, or simply “what performance always has been.”. ROAS itself.

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Driving “Profit Maximization” in your PPC Bid Optimization Strategy

QuanticMind

As a digital marketer, you might find yourself wishing that your PPC bid optimization strategy could always maximize profit margins. Not so you can kick up your feet and watch the money flow in, but because you’ve considered it a potentially meaningful strategy – similar to why you would set revenue maximizing goals with a Return on Ad Spend (ROAS) efficiency constraint. That revenue data is imperative to driving profit focused PPC optimization.

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How to Solve the Biggest New Problem in Search Engine Marketing

QuanticMind

The biggest new problem in search engine marketing is getting bigger by the day…and is expected to cost companies trillions by 2020. Search engine marketing is complicated. Your revenue and return on ad spend (ROAS). All important concerns for day-to-day search-engine marketing. You’re probably also noticing that search engine marketing is getting harder. Search Engine Marketing / SEM bid adjustments Bidding Search

Why PPC Automation Technology is the Future of Paid Search

QuanticMind

Search engine marketing is constantly changing. As Google introduces new tools and features, advertisers must change their PPC strategies and adapt. One big shift has been an increased interest in PPC automation technology. But PPC automation tools aren’t just the latest trend. They’re a solution that can help advertisers follow the future of paid search without having to reinvent their strategy time after time. What Can PPC Automation Technology Do?

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Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

QuanticMind

Let’s cut right to the chase: there are various PPC bidding optimization techniques and practices floating around, but portfolio bidding is probably the right one to use, provided you have a large program. But just in case, we’ll go on… Portfolios are groups of assets, and in search engine marketing, these assets are the keywords and “publisher objects” that you can apply bids and bid strategies to.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. We’ve covered a lot so far, and in this final part we’ll cover Search Campaign Structure, Ad Groups, Ad Extensions, Setting up a Search Campaign, Ads Automation and finally, Additional Targeting Capabilities. Adwords Search Campaign Structure. PPC Keywords: Research & Match Types.

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Segmenting Data to Improve PPC ROI

QuanticMind

Most decisions pertaining to PPC are based on data relating to different metrics, for example: if devices are showing contrasting performance, you’ll want to use Mobile and Desktop device modifiers. A Few Key Analyses for Your PPC Program: With the amount of data flying around marketing campaigns in the modern age, it can be difficult to know where to start. The post Segmenting Data to Improve PPC ROI appeared first on QuanticMind.

The Ultimate Guide to PPC

Hubspot

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common).

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

How do you determine a search keyword’s value? Should you be focused on keyword revenue-per-click in your PPC campaigns? Search keywords. What we do know is this: keywords are the lifeblood of paid search. Building a keyword list and then collecting data about keywords is paramount in search engine marketing, especially if you’re looking to optimize PPC campaigns. PPC Keyword Value. Using Keyword Value in Optimizing PPC Bids.

PPC Automation: Why and How to Implement It

Ladder.io

PPC Automation: Why and How to Implement It” is a guest post written by Tim Ferguson, a writer and editor of Marketing Digest. Perhaps you have not started using PPC ads yet. PPC ads are designed to help you reach your targeted audience wherever and whenever you want to reach them.

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How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

QuanticMind

PPC advertising has always been keyword-focused, but audience targeting features are now more advanced when it comes to improving campaign performance. Bid adjustments are a Google Ads feature that can help you optimize performance by displaying ads more or less frequently based on where, when, and how people search. Remarketing lists for search ads (RLSA) – Set bid adjustments to show ads to people on your RLSA lists.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. We’ve covered a lot so far, and in this final part we’ll cover Search Campaign Structure, Ad Groups, Ad Extensions, Setting up a Search Campaign, Ads Automation and finally, Additional Targeting Capabilities. Adwords Search Campaign Structure. PPC Keywords: Research & Match Types.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. We’ve covered a lot so far, and in this final part we’ll cover Search Campaign Structure, Ad Groups, Ad Extensions, Setting up a Search Campaign, Ads Automation and finally, Additional Targeting Capabilities. Adwords Search Campaign Structure. PPC Keywords: Research & Match Types.

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Why Your PPC Agency Needs to Focus on the Full Funnel

bizible

Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. Search Engine Marketing continues to evolve and it appears PPC Managers are becoming better and better at managing their accounts in order to get better returns on their client’s ad spend. What Defines Success for a Traditional B2B PPC Agency?

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. How to Gauge the Success of Your PPC Campaign.

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The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. But what they might not realize is how much PPC budget they need to succeed, or the value of their ad spend. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. PPC optimization involves auctions.

PPC FAQs: Our Most Commonly Received PPC Questions

EMagine B2B Blog

As a result of this ongoing client interaction, we’ve compiled the list of the most common PPC questions we’ve received over the years. The PPC FAQs below are available to help you get started on your journey to what has now become the most popular advertising method. Why is PPC important? The data you obtain from PPC will also provide valuable insights that will help drive other key business decisions. PPC offers quantifiable results.

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Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

QuanticMind

At this point, you should be a wizard (or wizardess) when it comes to troubleshooting PPC performance issues. As an example, if your business goal is to achieve a monthly ROAS of 150%, revenue should be a part of your optimization metric, meaning you would increase bids on keywords generating more revenue, and decrease bids on keywords generating less revenue. Why is My PPC Performance Bad? The post Why is My PPC Performance Bad?

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

Thanks to automation, you can easily set and forget your PPC campaigns, letting Google Ads do the heavy lifting for everything from optimization to simplifying campaigns to targeting the right prospects. However, as your PPC campaign initiatives expand and evolve, so do the corresponding maintenance obligations. Conversions (for Search and Display ads). Remarketing lists for search ads (RLSA) (-90% to +900%).

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Top 10 PPC Trends for 2020

Valasys

Pay-per-click advertising, also popularly known as the cost per click (CPC) advertising, is a form of digital advertising wherein, an advertiser pays the publisher, commonly the search engines or website owners to drive traffic on their websites, whenever an ad is clicked on.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet.

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The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need

DAGMAR Marketing

Do you look at paid search and see nothing but a massive collection of settings and control options? Unless it’s your job to understand PPC, that’s certainly what it looks like at a glance. In this guide, I’ll share how you can use this approach to tame the wild paid search beast and give you specific to-dos for an audit process that will result in better performance from your PPC budget. What you should look for in your PPC campaigns.

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How the Evolution of Google Phrase Match Will Influence the PPC Trends in 2021

Valasys

Phrase match now will be able to work in Google Ads to improve PPC performance with the help of machine learning algorithms. Learn More: How to Optimize Your Content for User Search Intent. Automation allows advertisers to Target Search Intent & Tap Into New Searchers’ Traffic.

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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Search Engine Marketing is a complex strategy that will only grow more challenging in the future. Many PPC managers today prefer to use manual bidding because it’s highly customizable. Consider these optimization opportunities: Location – bidding the ideal amount based on the city a user is searching from. Using predictive analytics, the platform can help PPC managers effectively see around corners, informing strategies for growth.

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A Detailed Guide to Building a B2B PPC Report

Directive Agency

With so many different metrics and data points to analyze, it can be difficult to figure out exactly what needs to be included in a PPC report, and why. In this post, we’ll look at a few tools to help you create reports, the exact metrics you should be tracking, how to set up a PPC report, and some screenshots of our reports and KPI dashboards. PPC Reporting Software and Tools. General Brand Awareness (increase in direct website visits or brand searches).

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. Traditionally, paid search professionals enjoy an enormous amount of control over all variables associated with their work.

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A Guide to Choosing the Best Paid Search Management Software

QuanticMind

Most advertisers consider paid search management software the solution to all their problems. What to Look for in Paid Search Management Software. What if you plan to expand your strategy to include Bing PPC, but it isn’t supported by your current software?

The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? Review the top PPC insights for social/mobile vs. search, audience targeting and Google Shopping here, and get new martech insights and a free digital copy of the acclaimed martech book “Digital Insights” in our webinar. SMX Advanced 2017 has come and gone, leaving paid search professionals with a wealth of new insights and best practices.

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How to Determine a Bidding Strategy for Different Types of Ads

Hubspot

Below, let's review the bidding strategies that will drive results when you use Facebook ads and PPC/Google Ads. Value Optimization with Minimum Return on Ad Spend (ROAS). If you're using ROAS as the primary metric of success, this is a good option. Target ROAS.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. 8 Hidden PPC Reports to Find Out” by Aaron Levy. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens.

6 Google Ads Trends You Can’t Ignore in 2020

Single Grain

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. If you want to get more leads and sales, you’re going to have to do some pay-per-click (PPC) advertising.

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What is Google Shopping and How Does It Work?

seo.co

Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. Google Shopping is an online platform for searching, comparing, and shopping for physical products across multiple online retailers.

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SEM for Financial Services: Everything You Need to Know

QuanticMind

Financial services businesses have many opportunities to build brand awareness and attract new clients through search engine marketing (SEM). But search engines are constantly changing, making it difficult to keep up with the best optimization tactics without enlisting professional help. . There are two main approaches financial services businesses can take to search engine marketing: search engine optimization (SEO) and Pay-Per-Click advertising (PPC).

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Big List of Digital Marketing Acronyms

TrueInfluence

E-A-T = Expertise, Authority and Trust – How Google measures web page quality for search results. GSC = Google Search Console. PPC = Pay-Per-Click. ROAS = Return On Ad Spend. RSA = Responsive Search Ad. SEM = Search Engine Marketing.

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10 case studies show how web analytics prove ROI

Biznology

HARVARD UNIVERSITY : To expand the digital reach of two established schools, Harvard Summer School and Harvard Extension School, Harvard ran a 12-month SEO and PPC campaign. They use web analytics as an audit to identify technical setbacks, content positioning, to create new landing pages for search traffic, and top-of-funnel paid search awareness campaigns. It is very difficult for search engines to crawl for content.

Improving Attribution with View-Through Conversions

Directive Agency

It’s important to look at the different subsets of your marketing campaigns (from SEO, to PPC, to local advertising, the list continues…) both individually and holistically – analyzing both the conversions you are generating, and from which campaigns you are collecting them. Google Analytics was originally developed in accordance with PPC marketing. So it’s no surprise that it is better equipped for more PPC appropriate metrics like CTC.

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