ClickZ

JUNE 3, 2020

A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. Almost another third reported having fewer staff members . The survey further found that these were the top reasons: 1 in 5 respondents pulled creative due to unsuitable tone .

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

Inbox Insight

NOVEMBER 17, 2020

In our recent survey of 200 senior marketers in the UK and US, we discovered that the biggest challenge when using intent is being able to action on insights gathered , and making data meaningful. These are also linked to action, showing a disparity between the way data is being gathered and the way it is being analyzed, reported and applied.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. As a part of their multi-channel strategy, many marketers find success with digital advertising, especially PPC.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

QuanticMind

NOVEMBER 16, 2018

You’ve probably seen the headlines calling ad blockers the “death of online advertising,” and anyone who works in PPC advertising knows a thing or two about them. It’s true, ad blockers can have an impact on your PPC growth potential, but only if you allow them to. The biggest takeaway? Nobody’s saying they hate advertising.

PPC 40

PPC Ads Mobile Advertising Ad Frequency 40

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages. Very often, it turns out.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

KoMarketing Associates

NOVEMBER 12, 2019

Demand Generation’s 2019 Survey Report found that 30% of marketers say the primary metric they are being measured on is MQLs or SALs (Marketing Qualified Leads or Sales Accepted Leads), both of which quantify lead quality. This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Webbiquity

OCTOBER 9, 2018

For a more in-depth look at personalizing PPC campaigns, I suggest this guide from Larry Kim. In a B2B environment, a personalization tactic that works really well is to auto-email a branded and personalized PDF report based on the answers visitors provided. Image credit: Survey Anyplace. Website Personalization.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

The Point

MAY 3, 2016

Salesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide. The report covers a wide range of trends and topics, but focuses on the best practices most common amongst “high-performing” marketing teams.

Marketing Report 100

Marketing Report Planning PPC Lead Ranking 100

KoMarketing Associates

JANUARY 30, 2017

The Future of Influencer Marketing” report from Traackr looked at how marketers are integrating influencer marketing (IM) into their overall strategies. Nearly 50 percent of survey respondents stated that they allocate less than $100,000 of their marketing budget to influencer marketing annually. The “Influence 2.0:

Marketing Report 120

Marketing Report B2B Marketing Allocation Budget Programs 120

Martech

FEBRUARY 12, 2024

This includes knowing the tools, such as Google Analytics and Adobe Analytics, and having skills in using business intelligence tools, such as MS Excel or Power BI, for creating reports and visualizing data. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech!

Paid Search Agency 102

Paid Search Agency Ad Building Planning Enterprise Management 102

KoMarketing Associates

OCTOBER 8, 2019

There’s been a competition going on between PPC and SEO for quite some time. And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. If you’re skeptical, take a look at the chart below from a survey of B2B marketers.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

Marketing Insider Group

JULY 29, 2020

Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin.

Lead Generation 146

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 146

Convince & Convert

NOVEMBER 30, 2023

It shows popular ads for any keywords allowing me to see which wording competitors are using for their PPC ads: 5. There’s also a detailed report of your target audience demographics and popular topics they tend to discuss: Click any report section to access even more data. Which hashtags are they using?

Social Media 105

Social Media Advertisements Advertising Tools 105

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. Their solution provides marketers with in-depth reporting, sales abilities (such as, meeting scheduling), easy integrations, and more.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Tomorrow People

JUNE 14, 2022

There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government. Plus, their SEO, SEM and PPC performance. Ask yourself: What topics, themes and messages do they focus on?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Convert

DECEMBER 16, 2020

But, one creative way of using PPC data would be to identify these shortcomings and make the necessary changes based on what’s been shown to work. RECOMMENDED RESOURCE : 7 Killer Ways to Optimize Your Landing Page for Lower PPC Costs. Make sure that the text includes the keywords you’re targeting.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

KoMarketing Associates

MAY 4, 2017

DemandGen’s “ 2017 Content Preferences Survey Report ” discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. But the 2017 Marketing Leadership Survey from TrackMaven revealed that just 27.6 Nine SEO-Related Buyer Persona Questions. Final Thoughts.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Huptech Web

JANUARY 13, 2023

Display PPC Stats. Shopping PPC Stats. Amazon PPC Stats. Display PPC Stats. Shopping PPC Stats. 98% of global consumers surveyed shop online, further emphasizing the importance of mobile optimization for businesses looking to reach consumers. Instagram Users Report High Relevance of Sponsored Ads.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

KoMarketing Associates

NOVEMBER 6, 2018

According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year. According to another recent survey from Spiceworks, the majority of those polled (57 percent) claimed that their top goal was to influence revenue through new account acquisition.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. Example of landing page experience via PPC ad.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Tiecas

MARCH 21, 2024

Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. Align KPIs with Business Goals: Don’t just report on vanity metrics.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. The report concludes that this shows the true power of the tech giants. Regardless of business size, online advertising strategies are similar.

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

DAGMAR Marketing

DECEMBER 31, 2019

The “3 R’s of PPC” — AKA The Last PPC Audit Guide You’ll Ever Need. We broke down how we perform PPC audits and shared how to use this approach to get your paid search campaigns under control. We broke down how we perform PPC audits and shared how to use this approach to get your paid search campaigns under control.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Atomic Reach

APRIL 26, 2019

We surveyed 17 marketers from digital agencies to uncover how they are adopting software, mar-tech platforms, and emerging technologies. According to the surveyed marketers, 90% of them have adopted a tool, platform or software that is powered by artificial intelligence. "As It's biggest impact is in the area of PPC advertising.

Marketing AI 102

Marketing AI Advertising Agencies Paid Search Agency Ad Agencies 102

Sword and the Script | B2B

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. The average reported annual budget, reported across all respondents, came in at $185,000.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.). (You

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Atomic Reach

SEPTEMBER 10, 2021

We surveyed 17 marketers from digital agencies to uncover how they are adopting software, mar-tech platforms, and emerging technologies. According to the surveyed marketers, 90% of them have adopted a tool, platform or software that is powered by artificial intelligence. Its biggest impact is in the area of PPC advertising.

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Ad Agencies 52

BOP Design

SEPTEMBER 7, 2021

For example, 21% of millennials look to analyst rankings and reports as part of their decision-making process. According to a recent poll, 70% of those surveyed stated that SEO generates more sales than PPC. Source: HBR). B2B vendors are behind when it comes to meeting the needs of millennials who are B2B buyers.

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Unbounce

MAY 1, 2021

You’ll often see them in a census or a survey. According to a Campaign Monitor report, marketers can get up to a 760% boost in revenue from their email campaigns when they segment them. Qualtrics explains that you can get demographic info from public records or private surveys. But, what exactly are demographics?

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

KoMarketing Associates

MARCH 30, 2017

The State of Social Marketing report found that more than 61% of surveyed respondents claim that measuring ROI is their top challenge, while only 9% say they can quantify revenue driven by social media efforts. What is the relationship between social media, SEO and PPC? The Relationship Between SEO, PPC, and Social Media.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Conductor

MAY 2, 2022

Research from our State of Organic Marketing survey shows 70% of marketers expect an increase in the organic marketing budget , and 75% of executives are already actively investing in organic marketing. But, scaling your organic investment also brings new challenges. Expand and optimize content creation.

Work Management 78

Work Management Marketing Budget Marketing Management Demand 78

The ABM Agency

JANUARY 28, 2021

It’s so effective that in 2019, approximately 71% of marketers reported their demand generation budgets would increase the following year—with 46% reporting their budgets would increase by over 20% ( Demand Gen ). In doing so, PPC serves as a cost-effective way to generate direct engagement with highly-refined audience segments.

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Now pulled through Google Search Console’s search analytics reports.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

The ABM Agency

JANUARY 15, 2021

Luckily, digital marketing channels result in the most direct ROI in terms of conversions or revenue—just make sure your reporting is set up properly. . Take a look at your Keyword Planner in Google Ads; this will help inform estimates if you’re building your PPC program from the ground up. What have you paid in this space in the past?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. of the marketing budget on print.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

FunnelEnvy

FEBRUARY 19, 2024

If you invest in ads, nailing your PPC landing page best practices is essential! Implement in-app surveys, feedback forms, or satisfaction ratings to understand user experiences and identify areas for improvement. Effective landing pages take time to optimize. Just like buyers, landing pages are not one-size-fits-all.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

ViewPoint

MARCH 6, 2014

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. Some of it is direct marketing, such as email, display, and PPC search. 1 in providing the greatest business value to companies.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120