7 Mother’s Day Promotional Ideas (+ Tools You Need)

Optinmonster

Are you looking for the perfect Mother’s Day promotional ideas to honor and celebrate moms everywhere? That’s why, in this post, we’re going to share 7 Mother’s Day promotional ideas that you can use this year. 7 Mother’s Day Promotional Ideas.

How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. A long tail keyword could be “marketing automation for Adwords PPC.”. Long Tail Keyword Research for PPC.

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3 Scalable Content Promotion Strategies to Blast Your Funnel

Single Grain

We’re always putting our top effort into the content we create, but what about our content promotion strategies? That’s where content promotion gives you a boost. Content promotion is all over the place for most brands. Why Content Promotion Is Key to Content Strategy Success.

3 Scalable Content Promotion Strategies to Blast Your Funnel

Single Grain

We’re always putting our top effort into the content we create, but what about our content promotion strategies? That’s where content promotion gives you a boost. Content promotion is all over the place for most brands. Why Content Promotion Is Key to Content Strategy Success.

The Ultimate Guide to PPC

Hubspot

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Benefits of PPC. It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. Best PPC Platforms.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. How to Gauge the Success of Your PPC Campaign.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC.

How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

Imagine that the ad network in which you are running your native advertising campaign decides to show the vegan protein powder you are promoting in a Food52 post about the best meat cuts to grill. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

Travel and Tourism PPC Tactics | The Ultimate Guide

QuanticMind

Today, PPC advertising is the best way for travel marketers to reach and convert new target audiences. Investing smartly in effective travel and tourism PPC tactics can help an array of businesses earn their share of digital travel revenue this year and beyond.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Ready to take the plunge into Social PPC? Twitter’s Lead Generation Cards enable you to include an image along with a download button on your promoted tweet. Also, the entire user experience occurs on the Twitter domain, so you’ll generate less social traffic to your own site compared to a Promoted Tweet using your own URL.

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Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC?

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Dynamic Search Ads: Bridging the PPC and SEO Gap

EMagine B2B Blog

All an advertiser has to do is specify which pages should have traffic sent to them and provide the copy to be displayed under the custom headline for each landing page. After all, I’ve spent years learning how to manage PPC campaigns, honing my ad copy skills and launching more keywords than I could possibly count. Put another way, Google has even more experience than I or any other PPC manager could possibly have, it just comes from matching user queries to organic listings.

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What Is Pay Per Click (PPC)?

ClearVoice

What is pay per click (PPC)? If you’ve ever used Google , you’ve seen PPC. You may have also noticed PPC ads on social media platforms like Facebook and LinkedIn. PPC, on the other hand, can produce truly impressive results in a short period.

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Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization. It’s a different story when opening a Baidu PPC account.

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5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

In the world of PPC, there are many tools advertisers can use in order to improve performance. Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates.

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8 Strategies to Optimize Holiday PPC campaigns

QuanticMind

These tactics are not yet mainstream in the PPC marketing fraternity, though, and only a few marketing managers know how to prioritize seasonal advertising tactics to maximize results. Search engine advertisers who invest in the right collection of strategies can set themselves up to dominate the PPC landscape this holiday season. With this knowledge, you can decrease your monthly PPC budget for those months and reallocate it to November and December.

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How to Win the “SEO vs. PPC” Debate

Unbounce

Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate. To those passionately arguing that SEO is better than PPC, or vice versa, I propose a truce based on the potential for incremental gains when we work together. Sharing SEO Data with PPC.

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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

TSF was only using Google search to promote their brand terms. Or this one below, in which the customer raves about how TSF promotes “dieting done right!”. ” Takeaway: Get more tactical about promoting your inventory to a new audience.

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The Holy Trinity: Inbound, PPC and Social Media Marketing

Marketing Envy

Content might be King, but it should be working together with the Queen (social marketing) and the Prince (PPC) as a family to bring about a fully-effective B2B marketing strategy. Many people tend to consider inbound marketing, PPC and social marketing as three distinct and separate approaches. In this marketing trinity (inbound, PPC and social media marketing), each of the components are vital for supporting the others. The question is never Inbound vs. PPC.

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B2B Content Promotion: Are You Getting the Attention You Deserve?

nDash

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. If you want to get the attention your content deserves, you need a promotion strategy that goes beyond hitting publish and posting links to all of your social profiles.

7 Father’s Day Promotion Ideas to Increase Summer Sales

Optinmonster

Are you looking for the best Father’s Day promotion ideas to boost sales for your online store? That’s why, in today’s post, we’re going to share 7 Father’s Day promotion ideas that you can use to boost conversions.

Our Top 9 PPC Predictions for 2019

QuanticMind

If you’re wondering what new digital advertising opportunities to watch in the New Year, here are our Top 9 PPC predictions for 2019. . More advertisers will start using Bing PPC. Back when Bing first started developing PPC advertising capabilities, the company created a platform completely unique from that of Google’s. Consequently, chatbots represent a huge opportunity for PPC advertisers to optimize their campaign performance and drive conversions.

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NFT Marketing Agencies: Best Way to Promote Your NFT Project

Single Grain

But before that, let’s understand what NFTs are and the different NFT marketing strategies you need to promote your NFT tokens and marketplace. . How Do You Promote NFTs? NFT promotion is an art in itself. Here are the top strategies to promote your NFT: PR.

Top 10 PPC Trends for 2020

Valasys

Pay-per-click advertising, also popularly known as the cost per click (CPC) advertising, is a form of digital advertising wherein, an advertiser pays the publisher, commonly the search engines or website owners to drive traffic on their websites, whenever an ad is clicked on.

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Pay-Per-Click (PPC) Advertising Part 1 – Intro & the Why, Where and How

Go Beyond SEO

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. In this three part series, the focus is specifically on the paid search area of PPC where text ads appear in search engine results. Why do PPC Advertising? PPC’s Targeting Options.

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Executing Effective B2B PPC Campaigns in 2020: Four Questions Answered

Launch Marketing

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. What are the main reasons a B2B company should implement a PPC campaign?

How to Boost the ROI of PPC Campaigns With Targeted Optins

Optinmonster

Looking to boost the effectiveness of your PPC campaigns? You don’t want the traffic you paid for to go to waste. In this post, we’ll show you how to boost the ROI of PPC campaigns by using targeted optins on your site. Are Popups Allowed by PPC Networks?

B2B PPC Strategy and Tactics for B2B Digital Marketing

The ABM Agency

Pay-per-click (PPC) advertising has become one of the most common B2B digital marketing channels due to the immense value it brings to the table—for every $1 spent on PPC advertising through Google Ads, there’s a return of almost $2. What Is B2B PPC? B2B PPC Terms to Know.

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How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)

Unbounce

Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product. This guide will share 14 different ways to start driving traffic to any page on your website, conversion-focused landing pages included.

5 Tips For Your Thanksgiving PPC Campaigns

QuanticMind

But just as your household is being prepared for the holiday, your Thanksgiving PPC campaigns are also in need of some holiday preparation. So, while we’re sure you have plenty of other distractions, here are a few tips for your Thanksgiving PPC campaigns to keep in mind over the holidays. Because CPC spikes on high-traffic days when customers are at home and unusually eager to part with their money, be prepared to bid higher than you normally do than at other times of the year.

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Pay-Per-Click (PPC) Advertising Part 1 ? Intro & the Why, Where and How

Go Beyond SEO

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. In this three part series, the focus is specifically on the paid search area of PPC where text ads appear in search engine results. Why do PPC Advertising? PPC’s Targeting Options.

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Content Marketing + PPC: The Content Advertising Connection

SmartBug Media

Your content will not reach much of an audience if it isn’t promoted. As with content creation, promotion should be an ongoing process. Consider following the old 80/20 rule: Spend 20 percent of the time creating content and the other 80 percent promoting it. From another perspective, pay per click (PPC) advertising campaigns may draw a lot of traffic, but those short ads cannot demonstrate much credibility.

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Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC?

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What is PPC? A Guide to the Basics

QuanticMind

Consequently, it’s more important than ever that you’re employing pay per click advertising, or PPC, to maximize value, profitability and ROI on your campaigns. So what is PPC? What is PPC? So, then, what is PPC? While the field has matured and grown increasingly complex in recent years, at its core, PPC is a model of internet marketing by which advertisers pay a fee each time a user clicks on one of their ads that appear online. The post What is PPC?

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Pay-Per-Click (PPC) Advertising Part 1 ? Intro & the Why, Where and How

Go Beyond SEO

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. In this three part series, the focus is specifically on the paid search area of PPC where text ads appear in search engine results. Why do PPC Advertising? PPC’s Targeting Options.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

To watch “PPC and Marketing Automation” in its entirety, click here. Ben Herman:] The benefits of PPC and marketing automation includes covering the basics. You can quickly deliver a lot of traffic to test CTAs. Getting feedback and data on that and not real time but within about 24 hours depending on how much traffic you’re able to drive. So in this case, we’re sending traffic from multiple marketing channel.

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How the Evolution of Google Phrase Match Will Influence the PPC Trends in 2021

Valasys

Google, back in February 2021, announced the updated treatment of phrase match to include the broad match modifier traffic (BMM). Phrase match now will be able to work in Google Ads to improve PPC performance with the help of machine learning algorithms.

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