Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. A lot of vendors excel at one thing, but are lacking elsewhere. Answer: Very unlikely. .

Marketing Automation Services 94

Marketing Automation Services Enterprise Management Work Management Marketing Management 94

Customer Experience Matrix

MAY 6, 2017

More strategically, support for letting broadband suppliers resell consumer data is an attempt create alternative suppliers who will strengthen the insurgents’ bargaining position. But the new ad tech consortium brings the battle closer, since it involves the personal identities that have been the martech vendors’ stock in trade.

Marketing Management 120

Marketing Management Paid Search Agency Vendors Ads 120

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Zoominfo

APRIL 21, 2020

If you work for an IT staffing firm, this probably sounds familiar: Is that developer position filled yet? Getting on the IT staffing-approved vendor list will make your life a lot easier. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies.

Work Management 100

Work Management Marketing Management Vendors RFI 100

Customer Experience Matrix

APRIL 15, 2024

Normal 0 false false false EN-US X-NONE X-NONE Last weekend brought the intriguing rumor that Salesforce is in late stage talks to acquire data integration vendor Informatica. Cloud database vendors including Google and Snowflake are expanding into marketing applications. Raise your hand if you’ve seen that already.

120

120

Customer Experience Matrix

MAY 24, 2014

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. The positive connection is that all of these are about integrating customer data. ad tech attribution vendors behavioral targeting marketing data management marketing technology technology acquisitions'

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Customer Experience Matrix

OCTOBER 29, 2023

Even the major marketing suite vendors, who initially argued a separate (“persistent”) database wasn’t necessary, eventually discarded that position and introduced products that matched our criteria. As CDP became popular, many vendors adopted the label whether or not they actually met even the looser definition.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Engagio

APRIL 19, 2021

When comparing vendors (particularly when it comes to SaaS), analyst reports are a staple resource. But do you ever wonder how those vendor comparison matrices take shape? And how one vendor makes it to the top right, while others cluster somewhere in the middle or straggle at the bottom? I am in my third year.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Martech

MARCH 18, 2024

Through exposure to marketing, research into categories, conversations with peers and insights from sources of influence, a shortlist of vendors emerges. This list, an average of five vendors , is also where the decision is made in most situations. The sole act of identifying vendors doesn’t mean they are in-market yet.

Intent Data 100

Intent Data Intent B2B Peer-to-peer 100

Customer Experience Matrix

DECEMBER 29, 2010

The third and final post describes scoring for vendor strength. Beyond assessing a vendor's current product, buyers also want to understand the current and future market position of the vendor itself. I had much less data to work with relating to vendor strength and there are many fewer conceptual issues.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 17, 2011

Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. But you also need a vendor who will support your long-term success. Here are some ways to identify a “future-safe” vendor. A vendor needs resources to enhance its product and adapt to unexpected developments.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Webbiquity

AUGUST 31, 2021

Among the most important takeaways from the year-end report were: Buyers consistently use these top five information sources to make purchasing decisions: Product demos; Vendor/product websites; User reviews (nearly half of buyers use reviews as part of their purchase process); Vendor sales reps; and. Be positive.

Buy 296

Buy Cold Calling B2B Lead Scoring 296

Messages that Matter

JULY 24, 2017

Even the most obvious position is effective when it is executed consistently and repetitively in all marketing communications. Yet a compelling position stated once or twice on your website doesn’t move the needle in your effort to claim a position. It should be the theme for everything you do in marketing.

Positioning 40

Positioning Vendors Display Marketing Websites 40

Customer Experience Matrix

JUNE 13, 2016

Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company. That would force other CRM and marketing automation vendors to follow suit, although it's hard to imagine them matching the depth of LinkedIn's data.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Messages that Matter

MAY 15, 2018

Why do so many Business Intelligence (BI) software companies use “insights” as their position? Of the 19 BI companies evaluated in this 4th annual assessment, more than half (11) position around the notion of “insights.” There are two polar opposite explanations for what I call “me-too” positioning which means no differentiation.

Positioning 40

Positioning Vendors Differentiation Software 40

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. To date, consultants have managed this issue by creating a list of preferred vendors they recommend to clients. Vendors subscribe in the hopes of being favorably portrayed within a research report.

Enterprise Management 101

Enterprise Management Consulting Work Management Marketing Management 101

B2B Marketing Directions

APRIL 21, 2019

The 2019 B2B Buying Disconnect report is based on a survey of 712 individuals who were involved in a significant purchase of business technology during the preceding year, and on a survey of 229 individuals who worked for technology vendors in a marketing or sales capacity.

Vendors 49

Vendors B2B Content Customer Surveys 49

Aberdeen

JUNE 20, 2018

Of the nineteen business intelligence (BI) companies evaluated in our 4 th annual assessment of positioning in the BI space, more than half (11) build positioning around the notion of “insights.”. On the one hand, these companies could just be ignoring their competition, and the similarity in positioning could be accidental.

Positioning 40

Positioning Enterprise Management Marketing Management Forrester 40

markempa

OCTOBER 21, 2013

Send emails that detail tactical how-to’s while the recipient has long been promoted to a position that requires more strategic, bigger-picture knowledge. That’s why I’m involved in hiring a vendor to support MECLABS with this monumental task. You want to make sure the vendor you choose can live up to its marketing.

Data Hygiene 120

Data Hygiene Work Management Marketing Management Vendors 120

E-Spirit

MARCH 5, 2021

Research in Action’s 2021 Vendor Selection Matrix for Digital Experience Management is out. read more about e-Spirit position.

Marketing Management 52

Marketing Management Vendors Digital Experience Platform Research 52

Customer Experience Matrix

FEBRUARY 3, 2011

Summary: Our new B2B Marketing Automation Vendor Selection Tool (VEST) has been carefully crafted to help marketers at every step of the selection process. Sector Charts What It Is: This is the vendor landscape chart that users love and analysts are apparently obligated to produce. For more information or to order, please click here.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Automation 120

Customer Experience Matrix

FEBRUARY 3, 2020

Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies. What’s particularly intriguing is the industry position of the firms in these deals.

Buy 240

Buy Work Management Marketing Management Acquisitions 240

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. Earning a large number of positive customer reviews makes your brand stand out.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Martech

JANUARY 24, 2024

With just about every vendor in the martech space looking to embed some form of AI — usually generative AI — in its offerings, it’s worth remembering that some vendors have been in the AI game for years. Knowledge Buddy will respond to ordinary language prompts and can also generate new content based on existing libraries.

Enterprise Management 108

Enterprise Management Marketing Management Vendors Knowledge Base 108

KoMarketing Associates

FEBRUARY 3, 2014

Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. Google Shopping Challenges for B2B E-Commerce Vendors. Online retailer Wayfair.com reported seeing a 1.3% increase in conversions and a 0.9%

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Customer Experience Matrix

SEPTEMBER 18, 2023

Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. Sure enough, the fraction of vendors who reported growth in CDP investment is down from last year’s survey, both for the past year and the current year. Budget pressures are slowing industry growth: true.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Biznology

DECEMBER 22, 2021

Progress isn’t always positive, but it is relentless and there are always people and organizations pushing to make that progress beneficial to consumers and marketers alike. Ask A Lot of Your Digital Vendors. Your vendors who should be focused on security and have their own security teams or vendors in place.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. For CDP vendors, these deals are a promising exit path from a crowded industry which will only become more competeitive (see below). This will make life more difficult for the independent CDP vendors.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Customer Experience Matrix

JANUARY 27, 2021

The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

JULY 15, 2009

Last week’s post on Web traffic rankings of demand generation vendors generated a couple of private responses from vendors, pointing out that the Alexa statistics include traffic to operational subdomains for client landing pages and user log-in. In itself, this doesn’t bother me, since it provides data on actual use of the systems.

Marketing Automation Services 120

Marketing Automation Services Work Management Demand Generation Marketing Management 120

Marketing Insider Group

MAY 15, 2023

In fact, 70% of marketing technology buyers look for content on vendor websites. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. Determine Brand Positioning Start by determining your brand positioning. What story does your brand tell?

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Customer Experience Matrix

JUNE 27, 2021

It seemed that most organizations had accepted the default position of buying when possible and building only when necessary. It’s done by IT under “build” and “low-code” approaches, by the users themselves under “no-code”, and by the software vendor under “buy”. This is where either users, vendors, or IT may end up doing the work.

Work Management 296

Work Management Marketing Management Buy Ad Building 296

Webbiquity

OCTOBER 5, 2021

” But that is potentially good news for vendors that are able to deliver and keep price increases in check. By size, larger companies are more positive; or rather, more large companies are positive. Here are six more interesting results from the SWZD research. Among companies based in the U.S.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

Webbiquity

MAY 3, 2022

The signs are positive. 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Is the worst of the pandemic storm now past?

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Leadspace

APRIL 27, 2017

Search for a vendor that can supplement your 1st party data with a blend of multiple 3rd party data sources and plenty of relevant signals, especially social ones which tend to be the most accurate and up-to date. The vendor of choice should be able to support real-time scoring to align with your marketing and sales SLAs. Integration.

Lead Ranking 48

Lead Ranking Lead Scoring Vendors Marketing AI 48