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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Like any other relationship, positive change requires continuous effort. Why Customer Relationships and Brand Loyalty Are More Vital Than Ever.

Loyalty 309
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Why Your Product Is Not What You Sell

Marketing Insider Group

Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. The Reasoning Behind Why Your Product Is Not What You Sell A lot of marketing is practical psychology. Kodak lost sight of the fact that your product is not what you sell.

Product 222
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How To Build Product Messaging and Positioning That Stand Out

Salesforce Marketing Cloud

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. The answer: strong product messaging and positioning. . I’ve been at Salesforce for nearly a decade, and our messaging and positioning have come a long way during that time.

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4 Ways to Nurture Prospect Relationships and Close More Deals

Oktopost

To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate. Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be.

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How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

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Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?

ANNUITAS

The challenge with the modern B2B CMO role is one of positioning. It also positions the CMO to credibly ascend to a true Chief Growth Officer (CGO). All of this begs the question: Is the role of the B2B CMO past its prime? Yet it’s tough to answer this with a binary yes or no. This may sound like it’s not really a CMO role anymore.

CMO 147