Sprout Social

AUGUST 21, 2023

As a business, managing Google reviews is a big deal. Especially when a single negative review can bulldoze your reputation , sales and everything you’ve worked so hard to build. In this post, you’ll learn all about Google review management — from why it’s important to finding the best software to help you automate your strategy.

Enterprise Management 82

Enterprise Management Work Management Marketing Management Google 82

Search Engine Journal

MAY 22, 2021

Learn how and where to get great reviews online. The post 5 Ways to Generate Positive Client Reviews for Your Law Firm appeared first on Search Engine Journal. The success of your firm depends on you having a shining online reputation.

Positioning 97

Positioning Generation SEO 97

SendX

DECEMBER 11, 2019

Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Why is Collecting Reviews Important? The whopping 95% of clients take into consideration reviews before making a purchase. But how do reviews influence company business objectives?

Email Marketing 224

Email Marketing Work Management Marketing Management Paid Search Agency 224

Zoominfo

SEPTEMBER 7, 2021

Scenario When a positive review about your product is published on G2 or another review site, leverage it in an email sequence to show prospects how companies are benefitting from your solution. You can also use reviews to close a deal that’s on the rocks. For example, let’s say a lead is close to signing.

Vendors 100

Vendors Conversion Positioning Research 100

Search Engine Journal

JULY 1, 2021

Positive and negative Yelp reviews all warrant a reply, and doing so can have a big impact. The post A Guide to Responding to Positive and Negative Yelp Reviews appeared first on Search Engine Journal. Here’s all you should know before you start responding.

Positioning 76

Positioning 76

Sprout Social

MAY 10, 2023

But with thousands of reviews online across several networks, it’s time-consuming to monitor and respond to feedback manually. Selecting the right software for your brand is just one puzzle piece to your online review management strategy. Why do companies need review management software?

Work Management 92

Work Management Marketing Management Software Marketing AI 92

BOP Design

SEPTEMBER 9, 2022

As a customer, I am approached every day with an ask to submit a review about software, restaurant, experience, etc. Most of the time, I believe that the way reviews are solicited is poorly executed. Today, I am going to discuss 5 best practices for B2B companies to effectively maximize the number of positive reviews.

Ideal Customer Profiles 100

Ideal Customer Profiles B2B Marketing Tips B2B 100

Biznology

MARCH 7, 2018

.” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement? Positioning, as Hank points out, is not messaging.

Positioning 160

Positioning Video Marketing Gartner Social Media 160

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. We rarely come back to the positioning statement template for our use in messaging.

Positioning 66

Positioning Effectiveness Template B2B Marketing 66

Oktopost

JULY 6, 2022

He even emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Like What You Heard?

Positioning 127

Positioning B2B Marketing Organization B2B Sales 127

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof. Case Studies : These are the B2B equivalent of product reviews. Product research can take a long time.

Paid Content 331

Paid Content Social Marketing Paid Search Agency Advertising Agencies 331

Sprout Social

APRIL 26, 2021

Since the founding, other review sites have been introduced but Yelp still leads the pack at more than 178 million unique visitors every month. When your business is searched for online, these review sites show up in the first page of results. Why are Yelp reviews so important? How do you get these reviews?

Marketing Management 122

Marketing Management Social Media Ideal Customer Profiles Guidelines 122

ClearVoice

JUNE 12, 2023

Review sites help you connect with consumers in a meaningful way. A 2021 study by Podium found reviews influence 88% of consumers when they’re discovering local businesses. A 2021 study by Podium found reviews influence 88% of consumers when they’re discovering local businesses. Do reviews matter for SEO?

Google 52

Google SEO Lead Scoring Lead Ranking 52

Martech

DECEMBER 8, 2022

Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Ask happy customers for reviews.

Work Management 96

Work Management Email Marketing First-Mover Advantage Click Rate 96

HG Data

SEPTEMBER 19, 2023

The Technology Intelligence Leader’s Growth is Validated by the World’s Largest Software Reviewer SANTA BARBARA, Calif.–(BUSINESS HG’s position is … The post HG Insights Position as Authority in Technology Intelligence Confirmed By G2 in Momentum Grid appeared first on HG Insights.

Positioning 52

Positioning Validation Paid Search Agency Software 52

Marketing Insider Group

SEPTEMBER 24, 2018

In return, a loyal following can churn out positive reviews and testimonials as a form of social proof […]. The post How to Get More Customer Reviews, Testimonials, and Social Proof [INFOGRAPHIC] appeared first on Marketing Insider Group.

Social Marketing 219

Social Marketing Brand Identity Branding Marketing 219

Zoominfo

JANUARY 22, 2019

Social media and review sites give customers free reign to voice their opinion about a business or product. While bad reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why. In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle.

Business 213

Business B2B Sales B2B Zoominfo 213

Convince & Convert

JANUARY 4, 2016

One of the best ways to increase your chances is to promote your positive ratings and reviews. Promote Your Positive Ratings and Reviews. Ratings and reviews sites are not only highly frequented, they’re also highly trusted. Ratings and reviews sites are not only highly frequented, they’re also highly trusted.

Positioning 87

Positioning Promotion Stats Trust Marketing 87

Martech

JUNE 17, 2022

The new capabilities will help InMoment users to manage solicited feedback, such as direct surveys, as well as social feedback and reviews and ratings all in one platform. Unlike survey results, for example, review feedback takes the form of unstructured data. Reviews are another key source for unsolicited customer feedback.

Work Management 74

Work Management Marketing Management Paid Search Agency Companies 74

Full Circle Insights

NOVEMBER 17, 2023

Five Steps to Build a Data-Driven Culture From the article 10 Steps to Creating a Data-Driven Culture on Harvard Business Review 1. The post Building a Data-Driven Culture [Webinar Review] appeared first on Full Circle Insights. Achieving – Am I achieving the goals we established?

Webinar Metrics 52

Webinar Metrics Top of Funnel Marketing Attribution Multi-Touch Attribution 52

BenchmarkONE

JULY 28, 2021

If we want to buy something, it’s not hard to look into the product first by searching online review sites, consumer ratings, and seeing what our favorite influencer thinks of the product first. . In fact, 91% of consumers read online reviews before purchasing a product. The Power of Reputation. Think about it.

Small Business Marketing 91

Small Business Marketing Business Click Rate Top of Funnel 91

Biznology

JUNE 14, 2019

Business owners often dismiss the importance of online reviews. However, according to Podium’s survey from last year, online reviews are actually important to brand reputation and consumers’ decision-making. Essentially, online reviews should be a key element of any marketing strategy. Replying to Google Reviews.

Search Marketing 112

Search Marketing Lead Scoring Lead Ranking Guidelines 112

Zoominfo

JANUARY 19, 2020

Social media and review sites give customers free rein to voice their opinion about a business or product. While bad online business reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why. 92% of B2B buyers are more likely to make a purchase after reading a trusted review.

Business 130

Business B2B Sales B2B Marketing Contact Marketing 130

Navigate the Channel

JULY 28, 2022

So you may wonder why building material manufacturers need user reviews. As a manufacturer, if you sell to a small dealer, then you have a responsibility to help that dealer grow beyond just selling the product, because when they win, you win — and it all starts with reviews. Reviews build trust. You listen to your distributors.

Ad Building 65

Ad Building B2B Marketing B2B Sales Word of Mouth 65

Lead Liaison

SEPTEMBER 29, 2016

Most companies (if not all) have one very similar quest: get positive reviews. Sixty-seven percent of consumers are influenced by online reviews when making a purchasing decision. Unfortunately, it seems like the only people who want to leave reviews are the people who are angry. Don’t be discouraged, though.

Positioning 48

Positioning Lead Liaison Business Marketing Automation Services 48

Webbiquity

NOVEMBER 12, 2019

” Further: “As a follow-on experiment, 22 brand monitoring software tools were reviewed in a separate post, which was tweeted out multiple times. The ladies’ bridge clubs and smoke-filled rooms of the Mad Men era are long gone, replaced today by social media, blogs, and online reviews. What types of issues arise?

Brand Identity 180

Brand Identity Branding Positioning Social Media 180

Hubspot

JUNE 1, 2021

Learn what makes up a brand association and how to build a positive one. It also signifies that if the association with your brand isn’t particularly positive, you have the potential to change it. The hope is that the associations made with your brand are both accurate and positive. Review all customer touchpoints.

Positioning 97

Positioning Brand Identity Branding Examples 97

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. The importance of customer reviews. How to get more reviews from customers.

Effectiveness 136

Effectiveness Marketing Management Case Studies Case Study 136

Metadata

MAY 19, 2021

The reason most campaigns fail is because of a weak (or non-existent ) positioning and messaging strategy behind it. But here’s the good news: if you get your positioning and messaging down, you have a lot less to fear with campaign flops. No positioning and messaging? Weak positioning and messaging is a serious problem.

Campaigns 96

Campaigns Positioning Paid Search Agency Marketing Prospects 96

Martech

JUNE 29, 2022

.” But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts begin their research at software review sites, gathering information and opinions from their peers. Journeys that originate at a review site often lead to deals of higher value too. The Benchmarks findings.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Attribution Multi-Touch Attribution 97

Huptech Web

MARCH 10, 2023

Table Of Contents Introduction Why are Product Reviews Important? What Makes the Best Shopify Product Review App? Best Shopify Product Review Apps Fera Product Reviews App Judge.me Product Reviews App Loox Product Reviews App Stamped.io Best Shopify Product Review Apps Fera Product Reviews App Judge.me

Product 52

Product Planning Trust Marketing User-Generated Content 52

Customer Experience Matrix

AUGUST 27, 2020

This means marketers must become increasingly involved with the privacy systems to ensure a positive customer experience, gain access to the data they need, and ensure they use the data appropriately. To ease the burden a bit, I’m going to start reviewing privacy systems in this blog.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

Sprout Social

OCTOBER 20, 2020

Similar to researching a vacation or a restaurant with online reviews, job seekers (in addition to potential customers) look to websites like Glassdoor to inform their decisions. By reading employee reviews, they get an authentic look into the culture that powers your company. How does that relate to social media?

Brand Identity 114

Brand Identity Branding Social Media Social Marketing 114

Televerde

APRIL 9, 2020

If we can find a way to foster a positive culture of personal growth and upward mobility – believe me; you can, too. As a company with a more than 25-year tenure as a sales and marketing extension of some of the world’s largest companies, we’ve learned a ton about leveraging our positive culture to get us through uncertain times.

Positioning 98

Positioning Business Peer-to-peer Lead Ranking 98

Webbiquity

AUGUST 28, 2018

New business owners know that a review has the potential to make or break their business. A disgruntled customer is every business owner’s worst nightmare, and with scathing reviews spreading on social media faster than you can say “damage control,” companies need to stay on top of their game. The Difficulty with Case Studies.

Work Management 121

Work Management Marketing Management B2B Ideal Customer Profiles 121

Oktopost

JANUARY 6, 2021

Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr. Most of us can agree that it’s the customer first, but in trying times, it’s imperative that your employees are in the best possible position to continue doing the job comfortably.

Social Media 107

Social Media Social Marketing Planning Webinar Metrics 107

Sprout Social

JANUARY 16, 2020

Whether your business promises top notch cuisine, the perfect pair of jeans or unique tourist experiences, building a strong brand and a positive reputation online is more important than ever. In fact, a whopping 76% of people trust reviews just as much as personal recommendations. more likely to be considered reputable. .

Ad Building 109

Ad Building Click Rate Ideal Customer Profiles Search Marketing 109