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How POS Systems Can Enhance Your Small Business’s Marketing

Marketing Insider Group

Your POS system is actually not as unorthodox a marketing tool as it might first seem. Many small businesses have experimented with their POS system and marketing endeavors to find creative strategies with tangible results. Implementing strategies like these will be easier the more comfortable you are with your POS system.

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30 Important SEO Statistics (2022)

DAGMAR Marketing

Search engine optimization, also known as SEO, refers to a series of techniques that aim to improve the visibility of your website in search engines. There are hundreds of ranking factors that contribute to where your website will be placed in search results. There are over 160 search engines in the world. What is SEO?

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Using Python to Power Up Insights For Content Briefs, SEO Recommendations & Strategy

Conductor

Therefore, we can attempt to lean on Google’s powerful search algorithm to help us spot patterns that will help us better understand what our audience wants and, dare I say it, their intent. Nor is it about trying to ‘reverse engineer’ certain aspects of Google’s search algorithm. So far, so good.

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Does mobile search work for your business?

Biznology

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work? The answer unequivocally is yes.

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9 Ways Channel Data Analytics Can Help Boost ROI

Computer Market Research

The importance of having complete visibility into different stages of the sales process and other business activities has compelled some vendors to search and ultimately invest in a more comprehensive channel data analytics and management solution. Gain competitive advantages.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Part-of-Speech (PoS tagging): NLP algorithms identify grammatical parts of speech such as nouns and verbs for each token to understand the syntactic structure of the text. Semantic search Semantic search enables a computer to contextually interpret the intention of the user without depending on keywords.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. It's important to understand the intent behind search terms, because you want to avoid keyword traps. You need to study the search results closely if you want to master the art of understanding keyword intent.

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