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2022 Predictions: Data strategy and privacy

Martech

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. will be well-positioned.

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5 Clever B2B Social Media Campaigns

BOP Design

The online event is where experts from across the B2B landscape discuss topics like brand management, privacy, and upcoming trends. Square, a mobile payment company that provides POS systems, launched a campaign called “Only In.” The campaign explores cities, cultures, and businesses that use Square and highlights their stories.

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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

While Facebook hasn’t said if online privacy trends were a factor in its decision, the pivot comes at a time when Google and Apple have already begun to limit data tracking through the planned phase-out of third-party cookies and Apple’s recent IOS 14.5 opt-in requirements for mobile app tracking. Facebook Ads and Events Managers.

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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

For global point-of-sale (POS) transactions, the use of digital wallets is expected to rise from 29% in 2021 to 39% in 2025. E-wallets are expected to outgrow other POS payment methods and reach a 36.8% Apps like Coinbox implement a POS functionality to make the payment process easier for both businesses and customers.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Now Google’s monthly Privacy Sandbox timeline update indicates that the company will push back FLoC testing from Q4 2021 (announced in July) to Q1 2022. Jake Sanders, founder of POS Marketing. FLoC (Federated Learning of Cohorts) has faced a series of hurdles over the last few months, from a U.K. Joke of the day.

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Channel Co-op & Market Development Fund (MDF) Best Tactics

Computer Market Research

Partner POS data comes in many different formats (EDI, text files, Excel spreadsheets, zip files, etc.); it is essential your internal system can handle different sources so it can efficiently pull, cleanse and normalize diverse channel POS data formats.

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Web-Based Co-op MDF Data Management System

Computer Market Research

They can enter and submit claims, and the system can automatically calculate accruals using defined business rules and POS data. Privacy and data security are always assured. Our comprehensive Automated Co-op MDF data management system features solutions that will empower manufacturers to make strategic business decisions.