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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Encourage Customer Advocacy.

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Top 10 customer service software tools

Sprout Social

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. The platform supports a variety of knowledge base and portal features to help customers get answers around the clock. Going above and beyond results in long-term, loyal customers and positive word-of-mouth to grow your brand.

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Increase Customer Retention & Renewals with HubSpot Service Hub and HubSpot Sales Hub

SmartBug Media

Other benefits of customer retention, besides the cost savings previously mentioned, are increased word-of-mouth referrals, increased profit, and the ability to measure product success. Customer retention strategies like educating and great customer service will increase customer loyalty.

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Driving Success Through Metrics

SmartBug Media

High levels of satisfaction translate to increased customer retention—also resulting in referrals and free word-of-mouth advertising—which is significantly less costly than acquiring new customers. It’s the overall experience—the emotional connection—that sets successful businesses apart. Image source. Image source.

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Employee App: Keep Employees Connected in a Digital World

EveryoneSocial

Using platforms like these enable you to build a sense of community, but they also have the benefit of serving as word-of-mouth marketing channels. Employee Portal Apps. Last, but certainly not least, employee portal apps are VITAL for organizations looking to make life easy for their workers. Managing Employee Apps.

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Ingenuity Rising: How to Boost UX and Sales Simultaneously

Adobe Experience Cloud Blog

If your customers are both pleased and satisfied, they will likely offer repeat business or provide you with new business via word of mouth. Internal links, which are just one element of content silo’ing, help encourage a free flow through your site and portals. It happens naturally. Need to see this in action?

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Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

Each were briefed to create a unique video celebrating their take on #Goodweird and were offered production assistance from the company’s agency, Portal A. By enlisting their agency Portal A to provide production assistance, the YouTube stars could push their own limits, try new things, and ultimately flex their creative muscles.