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Decoding B2B portals: Your gateway to e-commerce success

Sana Commerce

B2B portals, not to be mistaken with B2B e-commerce, is a term that often pops up in conversations surrounding digital transformation. But what exactly is a B2B portal, and how does it relate to the broader realm of e-commerce? What are B2B portals? B2B Portals vs. e-commerce sites: what’s the difference?

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How True Classic uses post-purchase experiences to increase revenue

Martech

It helps enterprise retailers like IKEA and Chico’s make customers’ shipping and delivery experiences transparent by tracking data from 350 carriers and using AI-powered analytics to estimate delivery times and anticipate delays. True Classic returns portal. Image: True Classic.

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B2B buyers see persistent problems with tech vendors

Martech

The top deal-breakers include: Lack of transparency in fulfillment processes (48%). Despite the pain points they experience, buyers are willing to pay more for a good experience: 81% said they would pay a higher price for a product or service if the supplier had excellent ecommerce and customer portal capabilities. Why we care.

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Boosting Your CLG Game: Why Your Website Matters

Heinz Marketing

Account Management Portals: These are everywhere now. To make an impact, a customer-focused account management portal not only provides access to order history, invoices, support tickets, but also incorporates relevant news and resources that help each customer get more out of your product/service.

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Only 23% Of Consumers Trust the Health Industry — Here’s How Ecommerce Can Help

Salesforce Marketing Cloud

Before patients purchase from your storefront, log into a portal to view test results, or use your app to book an appointment, they want assurance that their sensitive health information is safe. Smooth, easy-to-navigate websites, online portals, and storefronts are necessary as well. Get the guide. First thing’s first: compliance.

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People Trust Government More When Their Digital Experience Is Better

Salesforce Marketing Cloud

Poor digital experiences or lack of transparency can harm the public’s perception of trust in government. In response, USDA launched a portal on the farmers.gov website that farmers can use to sign up for benefits, view an interactive map of their farm, and receive other program updates.

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Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce Marketing Cloud

To engage customers as partners who contribute to resiliency and sustainability, utilities use incentive programs and data transparency to nudge their behavior. When this data transparency is paired with education and advice, it is a powerful tool for creating shared value and partnership on the journey to net zero.