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Buzz Marketing for Technology

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Which Social Networking Sites Really Drive Business Traffic?

WebMarketCentral

I've written previously about which social networking/tagging/bookmarking sites seemed to work well at driving B2B traffic, but have collected significantly more data since then. This is based on the past 12 months worth of traffic data for this blog and for the WebMarketCentral marketing portal site. Harry Hoover at the THINKing blog recently asked his readers this question and posted some of the responses.

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The Future of Higher Education Marketing: 3 Major Trends Seen at Salesforce’s 2019 Summit

Content Standard

A couple of years ago, Georgetown University introduced its take on a fully centralized student portal called Georgetown360. Just this year we’ve seen a load of universities present centralized student portals, signaling this may be the approach that many—if not all—universities will be moving toward into the future. Will your content make it to the portal, and if so, how will it be accessed?

WordPress: what is it, how can you use it, and the main secrets

RockContent

In other words, it is a system used to manage websites, blogs, online stores, news portals, member areas and other types of pages. It only depends on the type of website you want (a portal, blog, portfolio, e-commerce and so on) and the type of customization you want.

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It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

Member Communities’ has overtaken personal Email to become the world’s fourth most popular online sector after search, portals and PC software applications." Social Tagging Research and Reports Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. It's growing at an astounding rate. And most marketers still haven't figured out how to capitalize on it.

Video Interactivity and Personalization for Effective Content Engagement

Oracle

Smart and thorough meta-tagging of your video assets is extremely important when you plan to deliver them as curated content because those tags will help you easily find the right content for your target recipient. Our customer, Grand Circle Travel, has created a video portal experience that surfaces video content based on online activity.

Guidelines on Gathering Terms for Taxonomy

Contify

For example, if your competitive intelligence content has job postings of your competitors, should your taxonomy include terms for tagging those job postings? The preliminary step in developing a taxonomy is gathering candidate terms to be included in the taxonomy.

Tales from the Enterprise Content Morgue

Martech Advisor

The system supports metadata and taxonomy management and can include AI-based tagging. They curate portals for delivery of personalized content; finally, they will measure and track business performance and value. They can assist with design services for customer dashboards and portals, and even help with change management, as your organization begins its journey to better asset management. Let’s look at a few of the portraits.

Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?

Contently

To build that system, we created a feature in Contently called content portals that makes all of our content easily searchable by asset type, audience persona, funnel stage, industry, etc. You need a system that’ll help your sales people find the right content, and it should use the same tagging structure as the rest of your content management program. Are there any new ways to drive content marketing ROI we should be thinking about? Sara, New York. This question cuts deep.

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B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

tags: white paper syndication, ITtoolbox, survey, report, social media, B2B, IT, technology, competitive advantage, George Krautzel, Paul Dunay icerocket tags: white paper syndication, ITtoolbox, survey, report, social media, B2B, IT, technology, competitive advantage, George Krautzel, Paul Dunay The web based marketing portal: WebMarketCentral.com The only St. White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions.

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Best of 2007: Web 2.0 Sites

WebMarketCentral

TopNetPix Billed as " an aggregator of the best sites, the best content and the best search results on the Web," TopNetPix brings together an extraordinary amount of news, blog and shopping content and enables you to create your own customized portal containing the web parts you find most interesting and useful. A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007.

Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

Getting onto the front page of a smaller, more appropriate niche portal, by contrast, is much easier, quicker, and ultimately you get a better return on your time/traffic ratio in the short run," this post makes the case for targeting smaller sites. My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

social media, B2B marketing, tools, Paul Dunay, Buzz Marketing for Technology, Robert Lesser, LeadGenTools.com, research study, blogs, RSS, vendors, buyers, Douglas Karr, Marketing Technology blog The website marketing strategies portal: WebMarketCentral.com The only Minneapolis-based agency focused exclusively on marketing, PR and SEO services for B2B technology companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com

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Fraud Surges as Video Marketing Strategy Blossoms

Content Standard

A recent study from Arxiv, “ Understanding the Detection of Fake View Fraud in Video Content Portals ,” highlights the trouble of fake views on some of the Internet’s largest video platforms. Second, tagging ads can be an effective means of, if not avoiding ad fraud initially, then at least gathering additional info to better avoid fraud in the future.

Top 10 Zendesk Alternatives for Superior Customer Service

TrustRadius Marketing

Tagging: Keep track of which tickets are which, and trigger automated actions with the tagging system. These self-service portals help better manage support tickets systems built into the tool.”

How To Overcome The 4 Main Challenges In B2B Content Marketing

Marketing Insider Group

Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed. Content “tagging” and a company-wide “information architecture” are extremely important to enable content to find its way into the hands of customers and sales teams.

How to make the most out of your social data in 2021

Sprout Social

Tagging your content in Sprout is one of the simplest ways to organize your social media content into different categories for easy tracking and analysis. Head to our Learning Portal to learn more about how you can leverage your social data to make a big impact. .

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Top 10 Digital Asset Management (DAM) Software Solutions for 2020

Martech Advisor

Its search feature offers AI-powered image recognition, in-document text search, auto-tagging, pinned searches, and automatic metadata extraction. Marketers can automate workflows for activities like metadata management, AI-based tagging, publishing, and responsive delivery across devices.

The complete guide to Facebook listening

Sprout Social

If you use Facebook primarily as a customer service portal and your customers do the same, then it would be a good idea to focus your monitoring efforts around customer comments, service issues and complaints. Sprout previously utilized the tagging feature to inform which feature needed the highest priority. Outside of the day-to-day responses to posts and messages, how often do you take a step back and look at the big picture of your strategy?

Communication (and Coordination?) in a Modern, Complex Organization

Buzz Marketing for Technology

Portals. Tagging. Tagging Community Collaborative Thinking. Perceptions on collaboration and social software by Mike Gotta. See how were connected. July 2008. Categories. Attention Management. blogging. BurtonGroupCatalyst07. BurtonGroupCatalyst08. Business_IT_Alignment. Collaboration. Commentary. Communication. design. digital+life. e-Mail. Enterprise 2.0. Findability. future_technology. gaming. geotagging. ibmanalystconf06. In The News. Innovation. Instant Messaging.

Adding Social Networking Links to Your Blog

WebMarketCentral

At ExplodingBoy, Christopher Ware also provides social bookmark tagging code, though to a more limited number of sites than the One to One folks, and his code only works with PHP pages. Happening across Blogs Are Like Pliers on the One by One Media blog , I noticed two things: 1) these guys are pretty smart, and 2) the social networking links across the bottom of each post are cool. Where did they get them? It didn't take long to find the Social Bookmark Link Creator.

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

This includes Portal & Community Pages, Web Content Manager and Web Experience Factory. With the tagging function so, people can be found by expertise, location, title, division, etc. Rather than maintaining employee listings sers in Excel, Bayer now uses a tagging function so that people can search for others by expertise, location, title and other factors. Michael J.

How a website tracker helps turn website visitors into customers (practical guide)

Leadfeeder

Even if Leadfeeder doesn’t integrate with your CRM you can still track organizations on your website that are in your CRM by tagging them ‘prospect’. Hide visits that went to your careers page or customer portal. To help identify leads you might want to exclude visits to the careers page or customer portal. A website tracker such as Leadfeeder doesn’t just show you a list of who is visiting.

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PLE

Buzz Marketing for Technology

tagging & taxonomy (17). Bill Ives (Portals and KM). Sims Learning Connections. Living at the intersection of People, Technology, and Content — with a passion for Knowledge and Learning. About. Inspiration. Open Content. Personal Learning Environment (PLE).

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How a website tracker helps turn website visitors into customers (practical guide)

Leadfeeder

Even if Leadfeeder doesn’t integrate with your CRM you can still track organizations on your website that are in your CRM by tagging them ‘prospect’. Hide visits that went to your careers page or customer portal. To help identify leads you might want to exclude visits to the careers page or customer portal. A website tracker such as Leadfeeder doesn’t just show you a list of who is visiting.

URL 40

How a website tracker helps turn website visitors into customers (practical guide)

Leadfeeder

Even if Leadfeeder doesn’t integrate with your CRM you can still track organizations on your website that are in your CRM by tagging them ‘prospect’. Hide visits that went to your careers page or customer portal. To help identify leads you might want to exclude visits to the careers page or customer portal. A website tracker such as Leadfeeder doesn’t just show you a list of who is visiting.

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Three Excellent Web 2.0 Resources

WebMarketCentral

Many of the sites are also, not surprisingly, Web 2.0-related; blogging, tagging, photo sharing etc. logos, typesfaces, colors The web marketing news and resources portal: WebMarketCentral.com The B2B IT go-to-market and lead generation specialists: KC Associates Contact Tom Pick: tomATwebmarketcentral.comLooking for help with your Web 2.0 development and marketing efforts? Check out these valuable resources.

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

Create projects tagging others that are not blog posts Tagging a large group of others in blog posts is all well and good. Creating an original post about popular topics is always a sure way to get hits, but I think one of the most important thing to keep a blog alive, is keeping an active portal of communication between creator and audience through the various social networks available.

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8 Step Framework to Get More Customer Referrals [55+ Examples]

Referral Rock

But, tagging relevant people in the articles and content you share can help you broaden your network, and maybe even develop some new partnerships (or find a great employee). And typically speaking, if you are sharing ‘good stuff’, tagging people when due, and using a few relevant hashtags, you can find a whole group of people who might benefit from what you have to say. One of the most effective sources of new business is getting customer referrals.

Social Bookmarking For Enterprise Knowledge Management | Intelligent Agent

Buzz Marketing for Technology

It also had a very nice tag suggest feature that automatically suggested tags as you were entering your own terms while tagging a page. re more likely to find other people tagging the same page, and surface others with similar interests because of the size of the user community. I’m doing some research on social bookmarking or tagging in the Intranet. My company deploys Microsoft SharePoint for portal and content management. Books. Periodicals. Conferences.

Search Engine Optimization 101

WebMarketCentral

While expert search engine position services offer more sophisticated techniques, this guide covers the basics of text optimization, meta tagging, alt-text for images, page naming, links and code tweaking for those without a big search budget. Gratuitous key phrase of the week: WebMarketCentral, the Portal for Web Marketers, Officially Launched (my press release -- we'll see if/when the search engines find this

8 Step Framework to Get More Customer Referrals [55+ Examples]

Referral Rock

But, tagging relevant people in the articles and content you share can help you broaden your network, and maybe even develop some new partnerships (or find a great employee). And typically speaking, if you are sharing ‘good stuff’, tagging people when due, and using a few relevant hashtags, you can find a whole group of people who might benefit from what you have to say. One of the most effective sources of new business is getting customer referrals.

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

This definition captures the following salient aspects, which seem to be common across all current viewpoints: PLEs are effectively controlled by the individual, thus decoupled from institutional portals like university Virtual Learning Environments (VLE) or workplace Learning Management Systems (LMS) for which the design goals are in response to institutional requirements. eLearning & Deliberative Moments.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

The Biggest SEO Shakeups of All Time

Hubspot

Whereas linking to a page usually counts as a “vote” for that page, tagging a link with the “nofollow” attribute tells the search engines, “Nah, ignore this one. Back in 2011, Google started encrypting keyword data for folks who were logged into Google+, Chrome and other Google-operated portals in an effort to increase privacy. I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine.

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