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Key Takeaways From HubSpot Inbound 2021

Envy

For marketers, our biggest takeaway is the ability to differentiate and manage different brands through one portal, while building even more complex reports. For service people, our biggest takeaway is that their customer portals will help your customers get the help and information they need when they need it. Customer Portals.

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Boosting Your CLG Game: Why Your Website Matters

Heinz Marketing

Account Management Portals: These are everywhere now. To make an impact, a customer-focused account management portal not only provides access to order history, invoices, support tickets, but also incorporates relevant news and resources that help each customer get more out of your product/service.

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7 steps to make sure you’re getting everything from your marketing software

Martech

When we audit their HubSpot portal, we often find broken or inefficient setups built by people on their team who didn’t receive the training they needed to get the most out of the platform. Please take this short survey so we can have your input on the state of martech salaries and careers. Is manual reporting eating up too much time?

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HubSpot’s January 2024 releases include email compliance, inbound lead routing and more

Martech

1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. Please take our short survey so we can tell you the state of martech salaries and careers. How has it been for you? Learn more about calculated properties.

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Driving Success Through Metrics

SmartBug Media

Tracking customer sentiment extends beyond customer-reported data points. To sustain a customer success strategy, companies must measure self-reported customer data against customer acquisition, upsell, and churn rates to determine where and when to allocate resources. How effective are your upsell strategies? Image source.

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The case for better social media technology in 2024

Sprout Social

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. The role of social media technology at your organization Social media is so much more than a push channel: It’s a direct portal to your customers.

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3 Ways Banks Can Bridge The Growing Customer Expectation Gap

Salesforce Marketing Cloud

According to a recent Salesforce survey , only 11% of customers agree that their banking institutions anticipate their financial needs, though. Get the survey results With the help of Industry Dive, we recently surveyed 153 senior employees across the banking, insurance, and wealth & asset management industries.