Will GDPR Hurt Customer Data Platforms and the Marketers Who Use Them?
Customer Experience Matrix
FEBRUARY 18, 2018
This has been a boon for Customer Data Platform vendors, who have been able to offer their systems as solutions to many GDPR requirements. Some CDP vendors have added GDPR-specific features such as consent gathering, usage tracking, and data review portals. Selling to IT departments isn’t a problem for CDP vendors.
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